The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
#UnplasticIndia
Agency: VML India + Illusion CGI Studio / Bangkok
Client: THE TIMES OF INDIA Category: Newspaper / Series
Ballots Against Bullets - Survivors
Agency: alma DDB / Miami + Change the Ref + Not Normal Films
Client: Change the Ref Category: Newspaper / Series
Capa vs. War
Agency: INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client: Robert Capa Contemporary Photography Center Category: Newspaper / Series
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum Category: Newspaper / Series
Love beats allergies
Agency: AMVBBDO / London
Client: Mars Petcare/Sheba Category: Newspaper / Series
Our Flame Lasts a Lifetime
Agency: Ogilvy New York / New York + Ogilvy / London
Client: Zippo Category: Newspaper / Series
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum Category: Newspaper / Single
Award:
2024 Print & Promotional Merit Award
Agency:
VML India + Illusion CGI Studio / Bangkok
Client:
THE TIMES OF INDIA
Title:
#UnplasticIndia
Category:
Newspaper / Series
Annual ID:
OS24_PT028M
Award:
2024 Print & Promotional Merit Award
Agency:
alma DDB / Miami + Change the Ref + Not Normal Films
Client:
Change the Ref
Title:
Ballots Against Bullets - Survivors
Category:
Newspaper / Series
Annual ID:
OS24_PT029M
Award:
2024 Print & Promotional Merit Award
Agency:
INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client:
Robert Capa Contemporary Photography Center
Title:
Capa vs. War
Category:
Newspaper / Series
Annual ID:
OS24_PT030M
Award:
2024 Print & Promotional Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client:
Magnum
Title:
Find Your Summer
Category:
Newspaper / Series
Annual ID:
OS24_PT031M
Award:
2024 Print & Promotional Merit Award
Agency:
DAVID / New York
Client:
Burger King
Title:
Late Breakfast
Category:
Newspaper / Series
Annual ID:
OS24_PT032M
Award:
2024 Print & Promotional Merit Award
Agency:
AMVBBDO / London
Client:
Mars Petcare/Sheba
Title:
Love beats allergies
Category:
Newspaper / Series
Annual ID:
OS24_PT033M
Award:
2024 Print & Promotional Merit Award
Agency:
Ogilvy New York / New York + Ogilvy / London
Client:
Zippo
Title:
Our Flame Lasts a Lifetime
Category:
Newspaper / Series
Annual ID:
OS24_PT034M