The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Packaging / Sustainable
Masahiro Maruyama.com
Agency: Dentsu Digital Inc. / Tokyo + NION / Tokyo
Client: Masahiro Maruyama Category: Craft / Art Direction
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Craft / Art Direction
can do decoded
Agency: SERVICEPLAN GERMANY / Munich
Client: Telefónica Germany / o2 Deutschland Category: Promotional / Booklets, Books & Brochures
School of Tomorrow
Agency: Kinetic Singapore
Client: DesignSingapore Category: Spatial Design / Experiential & Immersive
Renewing a New York Institution
Agency: Wolff Olins
Client: New York Botanical Garden Category: Typography / Typeface Design
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Design for Good
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Design for Good
The First Wheelchair Ballkid
Agency: Eleven/TBWA Sydney + BOLT / Sydney + Mastercard / Sydney
Client: Mastercard Category: Design for Good
Inflation Cookbook
Agency: Dentsu Creative Canada + SkipTheDishes
Client: SkipTheDishes Category: Data Visualization / Static or Dynamic
MullenLowe Global Rebrand
Agency: MullenLowe U.S. / New York
Client: MullenLowe Global Category: Brand Identity / Logo
Chiaki's Journey: Season II
Agency: MullenLowe U.S. / Los Angeles + Acura
Client: Acura Category: Out of Home / Series
WcDonald's
Agency: Wieden+Kennedy / New York + Studio Pierrot / Tokyo + IW Group + Acky Bright
Client: McDonald's Category: Craft / Animation
A Lovely Atmosphere
Agency: Bedow / Stockholm
Client: GBGT Box Category: Craft / Printing & Paper Craft
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy Category: Packaging / Specialty / Limited Edition
Android Global Brand Refresh
Agency: R/GA Americas
Client: Google Category: Brand Identity / Rebranding
Orchestra Sinfonica di Milano
Agency: Landor / Milan
Client: Orchestra Sinfonica di Milano Category: Brand Identity / Rebranding
The Black Forest Sneakers
Agency: SAINT ELMO'S GERMANY / Munich
Client: Schwarzwald Tourismus GmbH Category: Brand Partnerships
Orchestra Sinfonica di Milano
Agency: Landor / Milan
Client: Orchestra Sinfonica di Milano Category: Typography / Dynamic / In Motion
beautiful panic
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client: The Ad Museum Tokyo Category: Posters / Series
Driving Sun — Rally Japan 2023
Agency: Dentsu Inc. / Tokyo + ADBRAIN INC. / Tokyo + VONS pictures, Inc. / Tokyo + SHINDII, LLC. / Tokyo
Client: Rally Japan 2023 Commission Category: Posters / Series
Award:
2024 Design Bronze Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Packaging / Sustainable
Annual ID:
OS24_DE036B
Award:
2024 Design Bronze Pencil
Agency:
SIX inc. / Tokyo
Client:
TOYOTA MOTOR CORPORATION
Title:
WILD MOMENT
Category:
Craft / Photography
Annual ID:
OS24_DE049B
Award:
2024 Design Bronze Pencil
Agency:
Apple Marcom
Client:
Apple
Title:
Apple Vision Pro
Category:
Craft / Art Direction
Annual ID:
OS24_DE046B
Award:
2024 Design Bronze Pencil
Agency:
Dentsu Digital Inc. / Tokyo + NION / Tokyo
Client:
Masahiro Maruyama
Title:
Masahiro Maruyama.com
Category:
Craft / Art Direction
Annual ID:
OS24_DE047B
Award:
2024 Design Bronze Pencil
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Craft / Art Direction
Annual ID:
OS24_DE048B
Award:
2024 Design Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Telefónica Germany / o2 Deutschland
Title:
can do decoded
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS24_DE034B
Award:
2024 Design Bronze Pencil
Agency:
Kinetic Singapore
Client:
DesignSingapore
Title:
School of Tomorrow
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS24_DE041B
Award:
2024 Design Bronze Pencil
Agency:
Wolff Olins
Client:
New York Botanical Garden
Title:
Renewing a New York Institution
Category:
Typography / Typeface Design
Annual ID:
OS24_DE032B
Award:
2024 Design Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Design for Good
Annual ID:
OS24_DE042B
Award:
2024 Design Bronze Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Design for Good
Annual ID:
OS24_DE043B
Award:
2024 Design Bronze Pencil
Agency:
Eleven/TBWA Sydney + BOLT / Sydney + Mastercard / Sydney
Client:
Mastercard
Title:
The First Wheelchair Ballkid
Category:
Design for Good
Annual ID:
OS24_DE044B
Award:
2024 Design Bronze Pencil
Agency:
Dentsu Creative Canada + SkipTheDishes
Client:
SkipTheDishes
Title:
Inflation Cookbook
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS24_DE037B
Award:
2024 Design Bronze Pencil
Agency:
MullenLowe U.S. / New York
Client:
MullenLowe Global
Title:
MullenLowe Global Rebrand
Category:
Brand Identity / Logo
Annual ID:
OS24_DE029B
Award:
2024 Design Bronze Pencil
Agency:
MullenLowe U.S. / Los Angeles + Acura
Client:
Acura
Title:
Chiaki's Journey: Season II
Category:
Out of Home / Series
Annual ID:
OS24_DE040B
Award:
2024 Design Bronze Pencil
Agency:
Wieden+Kennedy / New York + Studio Pierrot / Tokyo + IW Group + Acky Bright
Client:
McDonald's
Title:
WcDonald's
Category:
Craft / Animation
Annual ID:
OS24_DE051B
Award:
2024 Design Bronze Pencil
Agency:
Bedow / Stockholm
Client:
GBGT Box
Title:
A Lovely Atmosphere
Category:
Craft / Printing & Paper Craft
Annual ID:
OS24_DE050B
Award:
2024 Design Bronze Pencil
Agency:
Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client:
McDonald's Italy
Title:
TableToGo
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS24_DE035B
Award:
2024 Design Bronze Pencil
Agency:
R/GA Americas
Client:
Google
Title:
Android Global Brand Refresh
Category:
Brand Identity / Rebranding
Annual ID:
OS24_DE030B
Award:
2024 Design Bronze Pencil
Agency:
Landor / Milan
Client:
Orchestra Sinfonica di Milano
Title:
Orchestra Sinfonica di Milano
Category:
Brand Identity / Rebranding
Annual ID:
OS24_DE031B
Award:
2024 Design Bronze Pencil
Agency:
SAINT ELMO'S GERMANY / Munich
Client:
Schwarzwald Tourismus GmbH
Title:
The Black Forest Sneakers
Category:
Brand Partnerships
Annual ID:
OS24_DE045B
Award:
2024 Design Bronze Pencil
Agency:
Landor / Milan
Client:
Orchestra Sinfonica di Milano
Title:
Orchestra Sinfonica di Milano
Category:
Typography / Dynamic / In Motion
Annual ID:
OS24_DE033B
Award:
2024 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client:
The Ad Museum Tokyo
Title:
beautiful panic
Category:
Posters / Series
Annual ID:
OS24_DE038B