The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign Category: Craft / Art Direction
Reach for the Summit
Agency: DENTSU INC. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Craft / Animation
AIZOME WASTECARE™
Agency: SERVICEPLAN GERMANY / Munich
Client: AIZOME Category: Craft / Art Direction
This is Your Brain on Food
Agency: Mother / Los Angeles + Postmates + Nexus Studios / London
Client: Postmates Category: Craft / Art Direction
Masahiro Maruyama.com
Agency: Dentsu Digital Inc. / Tokyo + NION / Tokyo
Client: Masahiro Maruyama Category: Craft / Art Direction
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Craft / Art Direction
WcDonald's
Agency: Wieden+Kennedy / New York + Studio Pierrot / Tokyo + IW Group + Acky Bright
Client: McDonald's Category: Craft / Animation
A Lovely Atmosphere
Agency: Bedow / Stockholm
Client: GBGT Box Category: Craft / Printing & Paper Craft
Tear Couture LookBook
Agency: McCann Health London, an IPG Health Company / London + Rankin Creative / London + Asti / London + Ber95 Agency
Client: Acid Survivors Trust International Category: Craft / Photography
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Craft / Photography
beautiful panic
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client: The Ad Museum Tokyo Category: Craft / Art Direction
Designed to Sell
Agency: Squarespace + MJZ + Final Cut
Client: Squarespace Category: Craft / Art Direction
IWC Ingenieur. Form und Technik.
Agency: Scholz & Friends
Client: IWC Schaffhausen Category: Craft / Art Direction
World Music Radio
Agency: Doner / Detroit + Wolfgang / Los Angeles
Client: Jon Batiste Category: Craft / Art Direction
Craft Days at Skansen
Agency: Garbergs / Stockholm + Skansen / Stockholm
Client: Skansen Category: Craft / Printing & Paper Craft
GRAPHIC TRIAL2023 -Wind and Light-
Agency: TOPPAN INC.
Client: TOPPAN INC. Category: Craft / Printing & Paper Craft
Pyrotechnic Posters
Agency: Ogilvy New York / New York
Client: Zippo Category: Craft / Printing & Paper Craft
The People's Treasury
Agency: BBDO Los Angeles + Ron Finley Project + BBDO Studios / New York + Human
Client: Ron Finley Project Category: Craft / Printing & Paper Craft
Google Search Playground
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Craft / Illustration
Story Shadows
Agency: Hoffman York / Milwaukee
Client: Milwaukee International Kite Festival Category: Craft / Illustration
Unofficial Sponsor of the 2023 MLB All-Star Game
Agency: Wolfgang / Los Angeles + Black Madre / São Paulo
Client: adidas Category: Craft / Illustration
VIDEO VINYL
Agency: Ogilvy Singapore / Singapore
Client: The Coca-Cola Company / Coke Studio Category: Craft / Illustration
WcDonald's
Agency: Wieden+Kennedy / New York + Studio Pierrot / Tokyo + IW Group + Acky Bright
Client: McDonald's Category: Craft / Illustration
Award:
2024 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Annual ID:
OS24_DE012G
Award:
2024 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
THE HOKKOKU SHIMBUN
Title:
Reach for the Summit
Category:
Craft / Art Direction
Annual ID:
OS24_DE013G
Award:
2024 Design Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Craft / Animation
Annual ID:
OS24_DE014G
Award:
2024 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Craft / Art Direction
Annual ID:
OS24_DE024S
Award:
2024 Design Silver Pencil
Agency:
Mother / Los Angeles + Postmates + Nexus Studios / London
Client:
Postmates
Title:
This is Your Brain on Food
Category:
Craft / Art Direction
Annual ID:
OS24_DE025S
Award:
2024 Design Silver Pencil
Agency:
DIVISION / Los Angeles + Apple
Client:
Apple
Title:
Hello Yellow
Category:
Craft / Animation
Annual ID:
OS24_DE026S
Award:
2024 Design Bronze Pencil
Agency:
SIX inc. / Tokyo
Client:
TOYOTA MOTOR CORPORATION
Title:
WILD MOMENT
Category:
Craft / Photography
Annual ID:
OS24_DE049B
Award:
2024 Design Bronze Pencil
Agency:
Apple Marcom
Client:
Apple
Title:
Apple Vision Pro
Category:
Craft / Art Direction
Annual ID:
OS24_DE046B
Award:
2024 Design Bronze Pencil
Agency:
Dentsu Digital Inc. / Tokyo + NION / Tokyo
Client:
Masahiro Maruyama
Title:
Masahiro Maruyama.com
Category:
Craft / Art Direction
Annual ID:
OS24_DE047B
Award:
2024 Design Bronze Pencil
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Craft / Art Direction
Annual ID:
OS24_DE048B
Award:
2024 Design Bronze Pencil
Agency:
Wieden+Kennedy / New York + Studio Pierrot / Tokyo + IW Group + Acky Bright
Client:
McDonald's
Title:
WcDonald's
Category:
Craft / Animation
Annual ID:
OS24_DE051B
Award:
2024 Design Bronze Pencil
Agency:
Bedow / Stockholm
Client:
GBGT Box
Title:
A Lovely Atmosphere
Category:
Craft / Printing & Paper Craft
Annual ID:
OS24_DE050B
Award:
2024 Design Merit Award
Agency:
McCann Health London, an IPG Health Company / London + Rankin Creative / London + Asti / London + Ber95 Agency
Client:
Acid Survivors Trust International
Title:
Tear Couture LookBook
Category:
Craft / Photography
Annual ID:
OS24_DE147M
Award:
2024 Design Merit Award
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Photography
Annual ID:
OS24_DE148M
Award:
2024 Design Merit Award
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client:
The Ad Museum Tokyo
Title:
beautiful panic
Category:
Craft / Art Direction
Annual ID:
OS24_DE137M
Award:
2024 Design Merit Award
Agency:
Squarespace + MJZ + Final Cut
Client:
Squarespace
Title:
Designed to Sell
Category:
Craft / Art Direction
Annual ID:
OS24_DE138M
Award:
2024 Design Merit Award
Agency:
Scholz & Friends
Client:
IWC Schaffhausen
Title:
IWC Ingenieur. Form und Technik.
Category:
Craft / Art Direction
Annual ID:
OS24_DE139M
Award:
2024 Design Merit Award
Agency:
Doner / Detroit + Wolfgang / Los Angeles
Client:
Jon Batiste
Title:
World Music Radio
Category:
Craft / Art Direction
Annual ID:
OS24_DE140M
Award:
2024 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
Wrapped Design
Category:
Craft / Art Direction
Annual ID:
OS24_DE141M
Award:
2024 Design Merit Award
Agency:
R/GA Americas
Client:
Google
Title:
Android Global Brand Refresh
Category:
Craft / Animation
Annual ID:
OS24_DE154M
Award:
2024 Design Merit Award
Agency:
Droga5 / New York + Meta
Client:
META
Title:
It's Your World
Category:
Craft / Animation
Annual ID:
OS24_DE155M
Award:
2024 Design Merit Award
Agency:
Media.Work / Los Angeles + Nike
Client:
Nike
Title:
Nike Invincible 3
Category:
Craft / Animation
Annual ID:
OS24_DE156M
Award:
2024 Design Merit Award
Agency:
Garbergs / Stockholm + Skansen / Stockholm
Client:
Skansen
Title:
Craft Days at Skansen
Category:
Craft / Printing & Paper Craft
Annual ID:
OS24_DE149M
Award:
2024 Design Merit Award
Agency:
TOPPAN INC.
Client:
TOPPAN INC.
Title:
GRAPHIC TRIAL2023 -Wind and Light-
Category:
Craft / Printing & Paper Craft
Annual ID:
OS24_DE150M
Award:
2024 Design Merit Award
Agency:
Ogilvy New York / New York
Client:
Zippo
Title:
Pyrotechnic Posters
Category:
Craft / Printing & Paper Craft
Annual ID:
OS24_DE151M
Award:
2024 Design Merit Award
Agency:
Ogilvy UK / London
Client:
Hellmann's
Title:
Smart Jars
Category:
Craft / Printing & Paper Craft
Annual ID:
OS24_DE152M
Award:
2024 Design Merit Award
Agency:
BBDO Los Angeles + Ron Finley Project + BBDO Studios / New York + Human
Client:
Ron Finley Project
Title:
The People's Treasury
Category:
Craft / Printing & Paper Craft
Annual ID:
OS24_DE153M
Award:
2024 Design Merit Award
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Google Search Playground
Category:
Craft / Illustration
Annual ID:
OS24_DE142M
Award:
2024 Design Merit Award
Agency:
Hoffman York / Milwaukee
Client:
Milwaukee International Kite Festival
Title:
Story Shadows
Category:
Craft / Illustration
Annual ID:
OS24_DE143M
Award:
2024 Design Merit Award
Agency:
Wolfgang / Los Angeles + Black Madre / São Paulo
Client:
adidas
Title:
Unofficial Sponsor of the 2023 MLB All-Star Game
Category:
Craft / Illustration
Annual ID:
OS24_DE144M
Award:
2024 Design Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
The Coca-Cola Company / Coke Studio
Title:
VIDEO VINYL
Category:
Craft / Illustration
Annual ID:
OS24_DE145M