The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
#OPTINK
Agency: McCann Paris / Neuilly-sur-Seine + McCann Germany / Frankfurt + Weber Shandwick / Berlin
Client: JUNGE HELDEN e.V. Category: Public Relations for Good
A Million Logos
Agency: Ogilvy Malaysia + Verticurl + Wavemaker APAC / Singapore + G.O.A.T Singapore / Singapore
Client: Colgate Category: Public Relations for Good
BlinSeats
Agency: MullenLowe SSP3 México / Mexico City
Client: Music Vibe / Fun Ticket Category: Public Relations for Good
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid Category: Public Relations for Good
Climate Doctor's Certificate
Agency: CHEP Network / Melbourne
Client: School Strikes 4 Climate Category: Public Relations for Good
fixing the bAIs
Agency: MullenLowe MENA FZ LLC / Dubai + Current Global MENAT / Dubai + Bluamoeba DMCC / Dubai
Client: Aurora50 Category: Public Relations for Good
Giving a Voice to the unheard
Agency: Farner / Zurich
Client: Swiss National Council, Islam Alijaj Category: Public Relations for Good
Rights against the Right
Agency: Jung von Matt AG / Hamburg
Client: Laut gegen Nazis e.V. Category: Public Relations for Good
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Public Relations for Good
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Public Relations for Good
The Stage Zero Collection
Agency: McCann Canada / Toronto
Client: Love & Nudes Category: Public Relations for Good
Without Consent - A Message from Ella
Agency: adam&eveBerlin + DDB Group Germany / Berlin + Mindshare / Frankfurt + Tempomedia Filmproduktion / Berlin
Client: Deutsche Telekom Category: Public Relations for Good
Words Of Pride
Agency: DDB MUDRA GROUP / Mumbai
Client: Disney Star Category: Public Relations for Good
Working with Cancer Pledge
Agency: Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client: Memorial Sloan Kettering Cancer Center + Working with Cancer Category: Public Relations for Good
Award:
2024 Public Relations Merit Award
Agency:
McCann Paris / Neuilly-sur-Seine + McCann Germany / Frankfurt + Weber Shandwick / Berlin
Client:
JUNGE HELDEN e.V.
Title:
#OPTINK
Category:
Public Relations for Good
Annual ID:
OS24_PR063M
Award:
2024 Public Relations Merit Award
Agency:
Ogilvy Malaysia + Verticurl + Wavemaker APAC / Singapore + G.O.A.T Singapore / Singapore
Client:
Colgate
Title:
A Million Logos
Category:
Public Relations for Good
Annual ID:
OS24_PR064M
Award:
2024 Public Relations Merit Award
Agency:
MullenLowe SSP3 México / Mexico City
Client:
Music Vibe / Fun Ticket
Title:
BlinSeats
Category:
Public Relations for Good
Annual ID:
OS24_PR065M
Award:
2024 Public Relations Merit Award
Agency:
Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Public Relations for Good
Annual ID:
OS24_PR066M
Award:
2024 Public Relations Merit Award
Agency:
CHEP Network / Melbourne
Client:
School Strikes 4 Climate
Title:
Climate Doctor's Certificate
Category:
Public Relations for Good
Annual ID:
OS24_PR067M
Award:
2024 Public Relations Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + Current Global MENAT / Dubai + Bluamoeba DMCC / Dubai
Client:
Aurora50
Title:
fixing the bAIs
Category:
Public Relations for Good
Annual ID:
OS24_PR068M
Award:
2024 Public Relations Merit Award
Agency:
Farner / Zurich
Client:
Swiss National Council, Islam Alijaj
Title:
Giving a Voice to the unheard
Category:
Public Relations for Good
Annual ID:
OS24_PR069M
Award:
2024 Public Relations Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Laut gegen Nazis e.V.
Title:
Rights against the Right
Category:
Public Relations for Good
Annual ID:
OS24_PR070M
Award:
2024 Public Relations Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Public Relations for Good
Annual ID:
OS24_PR071M
Award:
2024 Public Relations Merit Award
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Public Relations for Good
Annual ID:
OS24_PR072M
Award:
2024 Public Relations Merit Award
Agency:
McCann Canada / Toronto
Client:
Love & Nudes
Title:
The Stage Zero Collection
Category:
Public Relations for Good
Annual ID:
OS24_PR073M
Award:
2024 Public Relations Merit Award
Agency:
adam&eveBerlin + DDB Group Germany / Berlin + Mindshare / Frankfurt + Tempomedia Filmproduktion / Berlin
Client:
Deutsche Telekom
Title:
Without Consent - A Message from Ella
Category:
Public Relations for Good
Annual ID:
OS24_PR074M
Award:
2024 Public Relations Merit Award
Agency:
DDB MUDRA GROUP / Mumbai
Client:
Disney Star
Title:
Words Of Pride
Category:
Public Relations for Good
Annual ID:
OS24_PR075M