The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Corona Extra Lime
Agency: Draft-Line / China + DAVID / Bogotá + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona Category: Business Transformation
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Integrated / Omnichannel PR Campaign
#OPTINK
Agency: McCann Paris / Neuilly-sur-Seine + McCann Germany / Frankfurt + Weber Shandwick / Berlin
Client: JUNGE HELDEN e.V. Category: Public Relations for Good
A Million Logos
Agency: Ogilvy Malaysia + Verticurl + Wavemaker APAC / Singapore + G.O.A.T Singapore / Singapore
Client: Colgate Category: Public Relations for Good
BlinSeats
Agency: MullenLowe SSP3 México / Mexico City
Client: Music Vibe / Fun Ticket Category: Public Relations for Good
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid Category: Public Relations for Good
Climate Doctor's Certificate
Agency: CHEP Network / Melbourne
Client: School Strikes 4 Climate Category: Public Relations for Good
fixing the bAIs
Agency: MullenLowe MENA FZ LLC / Dubai + Current Global MENAT / Dubai + Bluamoeba DMCC / Dubai
Client: Aurora50 Category: Public Relations for Good
Giving a Voice to the unheard
Agency: Farner / Zurich
Client: Swiss National Council, Islam Alijaj Category: Public Relations for Good
Rights against the Right
Agency: Jung von Matt AG / Hamburg
Client: Laut gegen Nazis e.V. Category: Public Relations for Good
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Public Relations for Good
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Public Relations for Good
The Stage Zero Collection
Agency: McCann Canada / Toronto
Client: Love & Nudes Category: Public Relations for Good
Without Consent - A Message from Ella
Agency: adam&eveBerlin + DDB Group Germany / Berlin + Mindshare / Frankfurt + Tempomedia Filmproduktion / Berlin
Client: Deutsche Telekom Category: Public Relations for Good
Words Of Pride
Agency: DDB MUDRA GROUP / Mumbai
Client: Disney Star Category: Public Relations for Good
Working with Cancer Pledge
Agency: Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client: Memorial Sloan Kettering Cancer Center + Working with Cancer Category: Public Relations for Good
Buick Nail Clipper
Agency: Ogilvy Shanghai / Shanghai + SAIC Genaral Motors / Shanghai + Boxcutter LImited / Auckland + MILE (Shanghai) Film and Television Planning Co. Ltd / Shanghai
Client: Buick Category: Reputation Management
Fckoatly.com
Agency: Oatly Department of Mind Control / Malmö
Client: Oatly Category: Reputation Management
We didn't write this campaign
Agency: MRM Chile / Santiago + NotCo / Santiago
Client: NotCo / NotMilk Category: Reputation Management
Solar Billboard
Agency: LePub Brazil / São Paulo + Heineken / São Paulo + iProspect (Red Star) / São Paulo + Be 180 / São Paulo
Client: Heineken Category: B2B Communications
Betis Test
Agency: VML / Madrid + Hogarth Worldwide / Madrid, Spain
Client: Betis Football Club Category: Community Building
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Innovation / Execution in Public Relations
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove Category: Current Event Response
Fake Moss
Agency: McCann Manchester / Macclesfield + CRAFT Manchester / Macclesfield
Client: Aldi UK Category: Current Event Response
Out of Homes
Agency: VML / Casablanca + Jood / Casablanca
Client: JOOD Category: Current Event Response
'TIL ITS DONE
Agency: Ogilvy Australia / Melbourne + Football Australia / Melbourne + Group M / Melbourne
Client: Football Australia Category: Current Event Response
Dove #Let Her Grow
Agency: Edelman / Bangkok + Unilever / Bangkok
Client: Unilever / Dove Category: Brand Voice
Perdue Chix Mix: Chicken Feed. Human Snack.
Agency: Colle McVoy / Minneapolis, MN + Perdue / Salisbury, MD + Exponent / Minneapolis, MN + Edible Inc. / Los Angeles, CA
Client: Perdue Category: Brand Voice
It's not the Same Without your Buds
Agency: Anomaly / Toronto
Client: Labatt Breweries of Canada / Budweiser Category: Innovation / Use of Media in Public Relations
The Blue Square: Standing Up to Jewish Hate
Agency: VML / New York + Mindshare + Weber Shandwick
Client: Foundation to Combat Antisemitism Category: Innovation / Use of Media in Public Relations
13 Minutes: National Delay Day
Agency: McCann / Prague + Hero & Outlaw / Prague
Client: Czech Insurance Association Category: Events & Experiential
Let´s Change the Story
Agency: Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client: LALCEC Category: Events & Experiential
Open All Ages
Agency: Ogilvy Shanghai / Shanghai + Boxcutter LImited / Auckland + Hongguan Art Lab / Shanghai + Red Horse Media / Shanghai
Client: Shanghai Science and Technology Elderly Service Center Category: Events & Experiential
ProPILOT MOP
Agency: TBWA\HAKUHODO Inc. / Tokyo + Birdman Inc. / Tokyo + K.K.H.U / Tokyo + TYO Inc. / Tokyo
Client: Nissan Motor Co., Ltd. Category: Events & Experiential
Rob it to get it
Agency: BETC Paris + GUM / Paris + Soldats / Paris
Client: Distance Category: Events & Experiential
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Events & Experiential
Self Love Bouquet
Agency: GUT / Los Angeles + Superette, the Creative Studio at DoorDash / San Francisco
Client: DoorDash Category: Events & Experiential
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin Category: Events & Experiential
The homeless recruiters
Agency: VML / Paris
Client: The Salvation Army Category: Events & Experiential
The Tax Free Bagel
Agency: GUT / Miami + Philadelphia Cream Cheese The Kraft Heinz Company / Chicago + Street Factory Media / Minneapolis + Zeno / Chicago
Client: Philadelphia Cream Cheese - The Kraft Heinz Company Category: Events & Experiential
Award:
2024 Public Relations Merit Award
Agency:
Draft-Line / China + DAVID / Bogotá + Macarena & Co / Bogotá + DAVID / New York
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Business Transformation
Annual ID:
OS24_PR050M
Award:
2024 Public Relations Merit Award
Agency:
Ogilvy Honduras
Client:
Regal Springs
Title:
Heaven Fish
Category:
Business Transformation
Annual ID:
OS24_PR051M
Award:
2024 Public Relations Merit Award
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Plug-Inn
Category:
Business Transformation
Annual ID:
OS24_PR052M
Award:
2024 Public Relations Merit Award
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Time-Fighters
Category:
Business Transformation
Annual ID:
OS24_PR053M
Award:
2024 Public Relations Merit Award
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Integrated / Omnichannel PR Campaign
Annual ID:
OS24_PR078M
Award:
2024 Public Relations Merit Award
Agency:
McCann Paris / Neuilly-sur-Seine + McCann Germany / Frankfurt + Weber Shandwick / Berlin
Client:
JUNGE HELDEN e.V.
Title:
#OPTINK
Category:
Public Relations for Good
Annual ID:
OS24_PR063M
Award:
2024 Public Relations Merit Award
Agency:
Ogilvy Malaysia + Verticurl + Wavemaker APAC / Singapore + G.O.A.T Singapore / Singapore
Client:
Colgate
Title:
A Million Logos
Category:
Public Relations for Good
Annual ID:
OS24_PR064M
Award:
2024 Public Relations Merit Award
Agency:
MullenLowe SSP3 México / Mexico City
Client:
Music Vibe / Fun Ticket
Title:
BlinSeats
Category:
Public Relations for Good
Annual ID:
OS24_PR065M
Award:
2024 Public Relations Merit Award
Agency:
Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Public Relations for Good
Annual ID:
OS24_PR066M
Award:
2024 Public Relations Merit Award
Agency:
CHEP Network / Melbourne
Client:
School Strikes 4 Climate
Title:
Climate Doctor's Certificate
Category:
Public Relations for Good
Annual ID:
OS24_PR067M
Award:
2024 Public Relations Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + Current Global MENAT / Dubai + Bluamoeba DMCC / Dubai
Client:
Aurora50
Title:
fixing the bAIs
Category:
Public Relations for Good
Annual ID:
OS24_PR068M
Award:
2024 Public Relations Merit Award
Agency:
Farner / Zurich
Client:
Swiss National Council, Islam Alijaj
Title:
Giving a Voice to the unheard
Category:
Public Relations for Good
Annual ID:
OS24_PR069M
Award:
2024 Public Relations Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Laut gegen Nazis e.V.
Title:
Rights against the Right
Category:
Public Relations for Good
Annual ID:
OS24_PR070M
Award:
2024 Public Relations Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Public Relations for Good
Annual ID:
OS24_PR071M
Award:
2024 Public Relations Merit Award
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Public Relations for Good
Annual ID:
OS24_PR072M
Award:
2024 Public Relations Merit Award
Agency:
McCann Canada / Toronto
Client:
Love & Nudes
Title:
The Stage Zero Collection
Category:
Public Relations for Good
Annual ID:
OS24_PR073M
Award:
2024 Public Relations Merit Award
Agency:
adam&eveBerlin + DDB Group Germany / Berlin + Mindshare / Frankfurt + Tempomedia Filmproduktion / Berlin
Client:
Deutsche Telekom
Title:
Without Consent - A Message from Ella
Category:
Public Relations for Good
Annual ID:
OS24_PR074M
Award:
2024 Public Relations Merit Award
Agency:
DDB MUDRA GROUP / Mumbai
Client:
Disney Star
Title:
Words Of Pride
Category:
Public Relations for Good
Annual ID:
OS24_PR075M
Award:
2024 Public Relations Merit Award
Agency:
Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client:
Memorial Sloan Kettering Cancer Center + Working with Cancer
Title:
Working with Cancer Pledge
Category:
Public Relations for Good
Annual ID:
OS24_PR076M
Award:
2024 Public Relations Merit Award
Agency:
Ogilvy Shanghai / Shanghai + SAIC Genaral Motors / Shanghai + Boxcutter LImited / Auckland + MILE (Shanghai) Film and Television Planning Co. Ltd / Shanghai
Client:
Buick
Title:
Buick Nail Clipper
Category:
Reputation Management
Annual ID:
OS24_PR054M
Award:
2024 Public Relations Merit Award
Agency:
Oatly Department of Mind Control / Malmö
Client:
Oatly
Title:
Fckoatly.com
Category:
Reputation Management
Annual ID:
OS24_PR055M
Award:
2024 Public Relations Merit Award
Agency:
MRM Chile / Santiago + NotCo / Santiago
Client:
NotCo / NotMilk
Title:
We didn't write this campaign
Category:
Reputation Management
Annual ID:
OS24_PR056M
Award:
2024 Public Relations Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
B2B Communications
Annual ID:
OS24_PR061M
Award:
2024 Public Relations Merit Award
Agency:
LePub Brazil / São Paulo + Heineken / São Paulo + iProspect (Red Star) / São Paulo + Be 180 / São Paulo
Client:
Heineken
Title:
Solar Billboard
Category:
B2B Communications
Annual ID:
OS24_PR062M
Award:
2024 Public Relations Merit Award
Agency:
VML / Madrid + Hogarth Worldwide / Madrid, Spain
Client:
Betis Football Club
Title:
Betis Test
Category:
Community Building
Annual ID:
OS24_PR045M
Award:
2024 Public Relations Merit Award
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Innovation / Execution in Public Relations
Annual ID:
OS24_PR079M
Award:
2024 Public Relations Merit Award
Agency:
Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client:
Dove
Title:
#TURNYOURBACK
Category:
Current Event Response
Annual ID:
OS24_PR057M
Award:
2024 Public Relations Merit Award
Agency:
McCann Manchester / Macclesfield + CRAFT Manchester / Macclesfield
Client:
Aldi UK
Title:
Fake Moss
Category:
Current Event Response
Annual ID:
OS24_PR058M
Award:
2024 Public Relations Merit Award
Agency:
VML / Casablanca + Jood / Casablanca
Client:
JOOD
Title:
Out of Homes
Category:
Current Event Response
Annual ID:
OS24_PR059M
Award:
2024 Public Relations Merit Award
Agency:
Ogilvy Australia / Melbourne + Football Australia / Melbourne + Group M / Melbourne
Client:
Football Australia
Title:
'TIL ITS DONE
Category:
Current Event Response
Annual ID:
OS24_PR060M
Award:
2024 Public Relations Merit Award
Agency:
Edelman / Bangkok + Unilever / Bangkok
Client:
Unilever / Dove
Title:
Dove #Let Her Grow
Category:
Brand Voice
Annual ID:
OS24_PR046M
Award:
2024 Public Relations Merit Award
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Brand Voice
Annual ID:
OS24_PR047M
Award:
2024 Public Relations Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Brand Voice
Annual ID:
OS24_PR048M
Award:
2024 Public Relations Merit Award
Agency:
Colle McVoy / Minneapolis, MN + Perdue / Salisbury, MD + Exponent / Minneapolis, MN + Edible Inc. / Los Angeles, CA
Client:
Perdue
Title:
Perdue Chix Mix: Chicken Feed. Human Snack.
Category:
Brand Voice
Annual ID:
OS24_PR049M
Award:
2024 Public Relations Merit Award
Agency:
Anomaly / Toronto
Client:
Labatt Breweries of Canada / Budweiser
Title:
It's not the Same Without your Buds
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS24_PR080M
Award:
2024 Public Relations Merit Award
Agency:
VML / New York + Mindshare + Weber Shandwick
Client:
Foundation to Combat Antisemitism
Title:
The Blue Square: Standing Up to Jewish Hate
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS24_PR081M
Award:
2024 Public Relations Merit Award
Agency:
NORD DDB / Helsinki
Client:
McDonald's Finland
Title:
McDrip
Category:
Brand Partnerships
Annual ID:
OS24_PR077M
Award:
2024 Public Relations Merit Award
Agency:
McCann / Prague + Hero & Outlaw / Prague
Client:
Czech Insurance Association
Title:
13 Minutes: National Delay Day
Category:
Events & Experiential
Annual ID:
OS24_PR035M
Award:
2024 Public Relations Merit Award
Agency:
Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client:
LALCEC
Title:
Let´s Change the Story
Category:
Events & Experiential
Annual ID:
OS24_PR036M
Award:
2024 Public Relations Merit Award
Agency:
Ogilvy Shanghai / Shanghai + Boxcutter LImited / Auckland + Hongguan Art Lab / Shanghai + Red Horse Media / Shanghai
Client:
Shanghai Science and Technology Elderly Service Center
Title:
Open All Ages
Category:
Events & Experiential
Annual ID:
OS24_PR037M
Award:
2024 Public Relations Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Birdman Inc. / Tokyo + K.K.H.U / Tokyo + TYO Inc. / Tokyo
Client:
Nissan Motor Co., Ltd.
Title:
ProPILOT MOP
Category:
Events & Experiential
Annual ID:
OS24_PR038M
Award:
2024 Public Relations Merit Award
Agency:
BETC Paris + GUM / Paris + Soldats / Paris
Client:
Distance
Title:
Rob it to get it
Category:
Events & Experiential
Annual ID:
OS24_PR039M
Award:
2024 Public Relations Merit Award
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Events & Experiential
Annual ID:
OS24_PR040M
Award:
2024 Public Relations Merit Award
Agency:
GUT / Los Angeles + Superette, the Creative Studio at DoorDash / San Francisco
Client:
DoorDash
Title:
Self Love Bouquet
Category:
Events & Experiential
Annual ID:
OS24_PR041M
Award:
2024 Public Relations Merit Award
Agency:
Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Events & Experiential
Annual ID:
OS24_PR042M
Award:
2024 Public Relations Merit Award
Agency:
VML / Paris
Client:
The Salvation Army
Title:
The homeless recruiters
Category:
Events & Experiential
Annual ID:
OS24_PR043M