The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Integrated / Omnichannel PR Campaign
Joaquin's First School Shooting
Agency: BCW + Change the Ref
Client: Change the Ref Category: Public Relations for Good
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Digital & Online
Bar Experience
Agency: LePub / Milan + LePub / Amsterdam + Boomerang / Amsterdam + Publicis Ireland / Dublin
Client: Heineken Category: B2B Communications
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Community Building
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard Category: Current Event Response
Prêt à Voter
Agency: Publicis Conseil / Paris
Client: Solar Impulse Category: Innovation / New Ideas in Public Relations
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX Category: Innovation / Use of Media in Public Relations
Just Date a Farmer
Agency: Rethink / New York + Kraft Heinz - Just Crack an Egg
Client: Kraft Heinz - Just Crack an Egg Category: Brand Partnerships
The NIL Student Nurse Initiative
Agency: Doner / Detroit
Client: Saucony Category: Brand Partnerships
Award:
2024 Public Relations Gold Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Integrated / Omnichannel PR Campaign
Annual ID:
OS24_PR009G
Award:
2024 Public Relations Gold Pencil
Agency:
BCW + Change the Ref
Client:
Change the Ref
Title:
Joaquin's First School Shooting
Category:
Public Relations for Good
Annual ID:
OS24_PR007G
Award:
2024 Public Relations Gold Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Digital & Online
Annual ID:
OS24_PR002G
Award:
2024 Public Relations Gold Pencil
Agency:
LePub / Milan + LePub / Amsterdam + Boomerang / Amsterdam + Publicis Ireland / Dublin
Client:
Heineken
Title:
Bar Experience
Category:
B2B Communications
Annual ID:
OS24_PR006G
Award:
2024 Public Relations Gold Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Community Building
Annual ID:
OS24_PR003G
Award:
2024 Public Relations Gold Pencil
Agency:
McCann Poland + McCann New York
Client:
Mastercard
Title:
Where To Settle
Category:
Current Event Response
Annual ID:
OS24_PR005G
Award:
2024 Public Relations Gold Pencil
Agency:
Tombras
Client:
Sweethearts
Title:
Sweethearts Situationships
Category:
Brand Voice
Annual ID:
OS24_PR004G
Award:
2024 Public Relations Gold Pencil
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Innovation / New Ideas in Public Relations
Annual ID:
OS24_PR010G
Award:
2024 Public Relations Gold Pencil
Agency:
VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS24_PR011G
Award:
2024 Public Relations Gold Pencil
Agency:
Rethink / New York + Kraft Heinz - Just Crack an Egg
Client:
Kraft Heinz - Just Crack an Egg
Title:
Just Date a Farmer
Category:
Brand Partnerships
Annual ID:
OS24_PR001G