The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Execution in Radio & Audio
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / New Ideas in Radio & Audio
The Impossible Campus
Agency: DDB Budapest
Client: Cinego Category: Innovation / Use of Media in Radio & Audio
Megh Santoor
Agency: Ogilvy India / Mumbai
Client: Brooke Bond Taj Mahal Tea Category: Innovation / New Ideas in Radio & Audio
MINI-Logues
Agency: Pereira O'Dell / New York + MINI USA / Woodcliff Lake, NJ + Current Studios and Labs / Brooklyn, NY + The Craft Shop / Auckland
Client: MINI Category: Innovation / New Ideas in Radio & Audio
Roller Radio Coaster
Agency: Niña / Buenos Aires
Client: Parque de la Costa Category: Innovation / Execution in Radio & Audio
Frequencies of Peace
Agency: FP7 McCann Dubai + Initiative Media Middle East FZ LLC / Dubai + Marketiers / London + DejaVu / Beirut
Client: Babyshop Category: Innovation / Use of Media in Radio & Audio
Award:
2024 Radio & Audio-First Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Radio & Audio
Annual ID:
OS24_RA001G
Award:
2024 Radio & Audio-First Silver Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Radio & Audio
Annual ID:
OS24_RA006S
Award:
2024 Radio & Audio-First Silver Pencil
Agency:
DDB Budapest
Client:
Cinego
Title:
The Impossible Campus
Category:
Innovation / Use of Media in Radio & Audio
Annual ID:
OS24_RA007S
Award:
2024 Radio & Audio-First Merit Award
Agency:
Ogilvy India / Mumbai
Client:
Brooke Bond Taj Mahal Tea
Title:
Megh Santoor
Category:
Innovation / New Ideas in Radio & Audio
Annual ID:
OS24_RA037M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Pereira O'Dell / New York + MINI USA / Woodcliff Lake, NJ + Current Studios and Labs / Brooklyn, NY + The Craft Shop / Auckland
Client:
MINI
Title:
MINI-Logues
Category:
Innovation / New Ideas in Radio & Audio
Annual ID:
OS24_RA038M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Niña / Buenos Aires
Client:
Parque de la Costa
Title:
Roller Radio Coaster
Category:
Innovation / Execution in Radio & Audio
Annual ID:
OS24_RA039M