The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Prêt à Voter
Agency: Publicis Conseil / Paris
Client: Solar Impulse Category: Innovation / New Ideas in Public Relations
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX Category: Innovation / Use of Media in Public Relations
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant Category: Innovation / New Ideas in Public Relations
STREETCODE
Agency: Edelman / Sydney + Barde Films / Jakarta
Client: HP Category: Innovation / Execution in Public Relations
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Innovation / Execution in Public Relations
It's not the Same Without your Buds
Agency: Anomaly / Toronto
Client: Labatt Breweries of Canada / Budweiser Category: Innovation / Use of Media in Public Relations
The Blue Square: Standing Up to Jewish Hate
Agency: VML / New York + Mindshare + Weber Shandwick
Client: Foundation to Combat Antisemitism Category: Innovation / Use of Media in Public Relations
Award:
2024 Public Relations Gold Pencil
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Innovation / New Ideas in Public Relations
Annual ID:
OS24_PR010G
Award:
2024 Public Relations Gold Pencil
Agency:
VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS24_PR011G
Award:
2024 Public Relations Silver Pencil
Agency:
VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client:
NHS Blood & Transplant
Title:
Waiting to Live
Category:
Innovation / New Ideas in Public Relations
Annual ID:
OS24_PR021S
Award:
2024 Public Relations Bronze Pencil
Agency:
Edelman / Sydney + Barde Films / Jakarta
Client:
HP
Title:
STREETCODE
Category:
Innovation / Execution in Public Relations
Annual ID:
OS24_PR034B
Award:
2024 Public Relations Merit Award
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Innovation / Execution in Public Relations
Annual ID:
OS24_PR079M
Award:
2024 Public Relations Merit Award
Agency:
Anomaly / Toronto
Client:
Labatt Breweries of Canada / Budweiser
Title:
It's not the Same Without your Buds
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS24_PR080M