The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
A Rip In Reality
Agency: BBDO / New York + Kaleida + Method Studios / New York
Client: Meta Category: Experiential / In-person
Love Squad
Agency: Uncle Grey / Copenhagen + Wavemaker / Copenhagen + Forevr / Copenhagen
Client: Waoo Category: Experiential / Virtual
4Dish Pot
Agency: GIGIL / Manila + Black Noise Machine (BNM Philippines) / Makati + Netflix / Makati
Client: Netflix Category: Experiential / In-person
PORTRAY: Fellowes Experience and Design Center
Agency: Showroom Experiential / Boston
Client: Fellowes Category: Experiential / In-person
ProPILOT MOP
Agency: TBWA\HAKUHODO Inc. / Tokyo + Birdman Inc. / Tokyo + K.K.H.U / Tokyo + TYO Inc. / Tokyo
Client: Nissan Motor Co., Ltd. Category: Experiential / In-person
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
BBDO / New York + Kaleida + Method Studios / New York
Client:
Meta
Title:
A Rip In Reality
Category:
Experiential / In-person
Annual ID:
OS24_CT017B
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
Uncle Grey / Copenhagen + Wavemaker / Copenhagen + Forevr / Copenhagen
Client:
Waoo
Title:
Love Squad
Category:
Experiential / Virtual
Annual ID:
OS24_CT018B
Award:
2024 Creative Use of Technology Merit Award
Agency:
GIGIL / Manila + Black Noise Machine (BNM Philippines) / Makati + Netflix / Makati
Client:
Netflix
Title:
4Dish Pot
Category:
Experiential / In-person
Annual ID:
OS24_CT032M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Showroom Experiential / Boston
Client:
Fellowes
Title:
PORTRAY: Fellowes Experience and Design Center
Category:
Experiential / In-person
Annual ID:
OS24_CT033M