The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Execution in Technology
Dashboard Billboards
Agency: NORD DDB / Stockholm
Client: Skoda Category: Innovation / Use of Media in Technology
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's Category: Innovation / Use of Media in Technology
5G Helmet
Agency: Translation + AT&T + Gallaudet University + Love Song
Client: AT&T Category: Innovation / New Ideas in Technology
5G Helmet
Agency: Translation + AT&T + Gallaudet University + Love Song
Client: AT&T Category: Innovation / Execution in Technology
DOWN-LESS DOWN JACKET
Agency: Droga5 Tokyo part of Accenture Song / Tokyo + Sumitomo Metal Mining Co., Ltd. / Tokyo
Client: Sumitomo Metal Mining Co., Ltd. / SOLAMENT Category: Innovation / New Ideas in Technology
Rewilding Mode
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client: Husqvarna Category: Innovation / New Ideas in Technology
Unfear
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client: Samsung Category: Innovation / New Ideas in Technology
Award:
2024 Creative Use of Technology Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Technology
Annual ID:
OS24_CT003G
Award:
2024 Creative Use of Technology Silver Pencil
Agency:
NORD DDB / Stockholm
Client:
Skoda
Title:
Dashboard Billboards
Category:
Innovation / Use of Media in Technology
Annual ID:
OS24_CT012S
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
VML / New York + VML Argentina
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Technology
Annual ID:
OS24_CT024B
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
Translation + AT&T + Gallaudet University + Love Song
Client:
AT&T
Title:
5G Helmet
Category:
Innovation / New Ideas in Technology
Annual ID:
OS24_CT023B
Award:
2024 Creative Use of Technology Merit Award
Agency:
Translation + AT&T + Gallaudet University + Love Song
Client:
AT&T
Title:
5G Helmet
Category:
Innovation / Execution in Technology
Annual ID:
OS24_CT053M
Award:
2024 Creative Use of Technology Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Innovation / Use of Media in Technology
Annual ID:
OS24_CT054M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Droga5 Tokyo part of Accenture Song / Tokyo + Sumitomo Metal Mining Co., Ltd. / Tokyo
Client:
Sumitomo Metal Mining Co., Ltd. / SOLAMENT
Title:
DOWN-LESS DOWN JACKET
Category:
Innovation / New Ideas in Technology
Annual ID:
OS24_CT050M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client:
Husqvarna
Title:
Rewilding Mode
Category:
Innovation / New Ideas in Technology
Annual ID:
OS24_CT051M