The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Music Videos
WeTransfer & Jungle Collaboration
Agency: WeTransfer / Amsterdam
Client: WeTransfer & Jungle Category: Music Videos
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Short Form Video / Single
We Are Ayenda
Agency: Creative X, Meta + Modern Arts
Client: WhatsApp, Meta Category: Full Length Video / Single
I'm Dying Inside
Agency: FINCH / Sydney + Howatson+Company / Sydney + Mosaic Music and Sound / Surry Hills
Client: Modibodi Category: Short Form Video / Series / Episodic
The Air drummer
Agency: Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client: Robinson Department Store Category: Use of Humor
The Underdogs: Swiped Mac
Agency: Apple Marcom
Client: Apple Inc. Category: Long Form Video / Single
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Execution in Branded Entertainment
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Innovation / New Ideas in Branded Entertainment
The Black Grammy
Agency: TBWA\Chiat\Day LA / Los Angeles + The Recording Academy
Client: The Recording Academy Category: Branded Entertainment for Good
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
The Monkeys Aotearoa / Auckland
Client:
ASB
Title:
Bagels by BENEE
Category:
Music Videos
Annual ID:
OS24_BE025B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Music Videos
Annual ID:
OS24_BE026B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
WeTransfer / Amsterdam
Client:
WeTransfer & Jungle
Title:
WeTransfer & Jungle Collaboration
Category:
Music Videos
Annual ID:
OS24_BE027B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Short Form Video / Single
Annual ID:
OS24_BE021B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Creative X, Meta + Modern Arts
Client:
WhatsApp, Meta
Title:
We Are Ayenda
Category:
Full Length Video / Single
Annual ID:
OS24_BE024B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
FINCH / Sydney + Howatson+Company / Sydney + Mosaic Music and Sound / Surry Hills
Client:
Modibodi
Title:
I'm Dying Inside
Category:
Short Form Video / Series / Episodic
Annual ID:
OS24_BE022B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Rethink / New York + Uber Eats / New York
Client:
Uber Eats
Title:
Horror Codes
Category:
Commerce
Annual ID:
OS24_BE028B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client:
Robinson Department Store
Title:
The Air drummer
Category:
Use of Humor
Annual ID:
OS24_BE030B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Apple Marcom
Client:
Apple Inc.
Title:
The Underdogs: Swiped Mac
Category:
Long Form Video / Single
Annual ID:
OS24_BE023B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Branded Entertainment
Annual ID:
OS24_BE032B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Innovation / New Ideas in Branded Entertainment
Annual ID:
OS24_BE031B