The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Play It Safe
Agency: The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client: Sydney Opera House Category: Music Videos
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Short Form Video / Single
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Innovation / Use of Media in Branded Entertainment
Dreamcaster Documentary
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + Helo / West Hollywood + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Full Length Video / Single
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Craft / Art Direction
TED LASSO: Fake Team. Real Partners.
Agency: Apple Marcom + Nike + EA SPORTS + English Premier League
Client: Apple Category: Brand Partnerships
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Long Form Video / Single
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple Category: Long Form Video / Single
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Branded Entertainment for Good
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Craft / Use of Technology
Award:
2024 Branded Entertainment Gold Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Music Videos
Annual ID:
OS24_BE001G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Short Form Video / Single
Annual ID:
OS24_BE002G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Innovation / Use of Media in Branded Entertainment
Annual ID:
OS24_BE010G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + Helo / West Hollywood + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster Documentary
Category:
Full Length Video / Single
Annual ID:
OS24_BE005G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Craft / Art Direction
Annual ID:
OS24_BE008G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
Apple Marcom + Nike + EA SPORTS + English Premier League
Client:
Apple
Title:
TED LASSO: Fake Team. Real Partners.
Category:
Brand Partnerships
Annual ID:
OS24_BE007G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Long Form Video / Single
Annual ID:
OS24_BE003G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Long Form Video / Single
Annual ID:
OS24_BE004G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Branded Entertainment for Good
Annual ID:
OS24_BE006G