The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Let´s Change the Story
Agency: Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client: LALCEC Category: Experiential / In-Person Events
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Experiential / Brand Installations
Bunnies from the Past
Agency: Accenture Song Brand Denmark A/S / Copenhagen + Playground / Copenhagen + OMD / Copenhagen
Client: Metro Category: Experiential / Hybrid Events
Project Humanity
Agency: DENTSU INC. / Tokyo
Client: WITH ALS Category: Experiential / Hybrid Events
Award:
2024 Branded Entertainment Merit Award
Agency:
Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client:
LALCEC
Title:
Let´s Change the Story
Category:
Experiential / In-Person Events
Annual ID:
OS24_BE060M
Award:
2024 Branded Entertainment Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Experiential / Brand Installations
Annual ID:
OS24_BE059M
Award:
2024 Branded Entertainment Merit Award
Agency:
Accenture Song Brand Denmark A/S / Copenhagen + Playground / Copenhagen + OMD / Copenhagen
Client:
Metro
Title:
Bunnies from the Past
Category:
Experiential / Hybrid Events
Annual ID:
OS24_BE061M