The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Project Humanity
Agency: DENTSU INC. / Tokyo
Client: WITH ALS Category: Experiential / Hybrid Events
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Branded Entertainment for Good
Fighting to remember
Agency: McCann Tel-Aviv
Client: Zikaron Basalon Category: Branded Entertainment for Good
Paper Right
Agency: The Martin Agency + TIAA + Hero Collective + Heads Music/J Sharpe Agency
Client: TIAA Category: Branded Entertainment for Good
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Branded Entertainment for Good
The Stories That Killed Us
Agency: LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client: Propuesta Cívica A.C. Category: Branded Entertainment for Good
Twiggy Full Circle
Agency: EssenceMediacom / New York, NY + eBay / San José + Vogue / New York, NY
Client: eBay Category: Branded Entertainment for Good
We Are Ayenda
Agency: Creative X, Meta + Modern Arts
Client: WhatsApp, Meta Category: Branded Entertainment for Good
Award:
2024 Branded Entertainment Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
WITH ALS
Title:
Project Humanity
Category:
Experiential / Hybrid Events
Annual ID:
OS24_BE062M
Award:
2024 Branded Entertainment Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Branded Entertainment for Good
Annual ID:
OS24_BE067M
Award:
2024 Branded Entertainment Merit Award
Agency:
McCann Tel-Aviv
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Branded Entertainment for Good
Annual ID:
OS24_BE068M
Award:
2024 Branded Entertainment Merit Award
Agency:
The Martin Agency + TIAA + Hero Collective + Heads Music/J Sharpe Agency
Client:
TIAA
Title:
Paper Right
Category:
Branded Entertainment for Good
Annual ID:
OS24_BE069M
Award:
2024 Branded Entertainment Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Branded Entertainment for Good
Annual ID:
OS24_BE070M
Award:
2024 Branded Entertainment Merit Award
Agency:
LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client:
Propuesta Cívica A.C.
Title:
The Stories That Killed Us
Category:
Branded Entertainment for Good
Annual ID:
OS24_BE071M
Award:
2024 Branded Entertainment Merit Award
Agency:
EssenceMediacom / New York, NY + eBay / San José + Vogue / New York, NY
Client:
eBay
Title:
Twiggy Full Circle
Category:
Branded Entertainment for Good
Annual ID:
OS24_BE072M