The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / New Ideas in Experiential & Immersive
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's Category: Innovation / Use of Media in Experiential & Immersive
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Execution in Experiential & Immersive
3Drinklable Billboard
Agency: DAVID / Miami + Blunt Action / Levittown + BIZSYS / Sao Paulo + Sailor Studio / Sao Paulo
Client: Coca-Cola Category: Innovation / Use of Media in Experiential & Immersive
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Use of Media in Experiential & Immersive
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila Category: Innovation / Use of Media in Experiential & Immersive
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Experiential & Immersive
Annual ID:
OS24_EX012G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
VML / New York + VML Argentina
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Experiential & Immersive
Annual ID:
OS24_EX013G
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Experiential & Immersive
Annual ID:
OS24_EX025S
Award:
2024 Experiential & Immersive Merit Award
Agency:
DAVID / Miami + Blunt Action / Levittown + BIZSYS / Sao Paulo + Sailor Studio / Sao Paulo
Client:
Coca-Cola
Title:
3Drinklable Billboard
Category:
Innovation / Use of Media in Experiential & Immersive
Annual ID:
OS24_EX091M
Award:
2024 Experiential & Immersive Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Use of Media in Experiential & Immersive
Annual ID:
OS24_EX092M