The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co. Category: Innovation / New Ideas in Creative Use of Data
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Innovation / Use of Media in Creative Use of Data
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Execution in Creative Use of Data
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Innovation / Use of Media in Creative Use of Data
NewsJacker
Agency: Clemenger BBDO
Client: Australian Youth Climate Coalition Category: Innovation / Use of Media in Creative Use of Data
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / New Ideas in Creative Use of Data
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard Category: Innovation / New Ideas in Creative Use of Data
Award:
2024 Creative Use of Data Gold Pencil
Agency:
VML Australia + Honest Eggs Co. + AIRBAG
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / New Ideas in Creative Use of Data
Annual ID:
OS24_CU003G
Award:
2024 Creative Use of Data Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Innovation / Use of Media in Creative Use of Data
Annual ID:
OS24_CU013B
Award:
2024 Creative Use of Data Bronze Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Creative Use of Data
Annual ID:
OS24_CU012B
Award:
2024 Creative Use of Data Merit Award
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Innovation / Use of Media in Creative Use of Data
Annual ID:
OS24_CU035M
Award:
2024 Creative Use of Data Merit Award
Agency:
Clemenger BBDO
Client:
Australian Youth Climate Coalition
Title:
NewsJacker
Category:
Innovation / Use of Media in Creative Use of Data
Annual ID:
OS24_CU036M
Award:
2024 Creative Use of Data Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Creative Use of Data
Annual ID:
OS24_CU033M