The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Masahiro Maruyama.com
Agency: Dentsu Digital Inc. / Tokyo + NION / Tokyo
Client: Masahiro Maruyama Category: Craft / Art Direction
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Craft / Art Direction
The Congregation
Agency: Klick Health / Toronto + Halley Sound / São Paulo
Client: podHER Category: Craft / Art Direction
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Craft / Art Direction
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Craft / Art Direction
Toxic Portraits
Agency: Area 23, an IPG Health Company / New York
Client: Horizon Therapeutics Category: Craft / Art Direction
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign Category: Craft / Art Direction
The Future is Black
Agency: FCB Brasil / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo + Raça Magazine / São Paulo
Client: Raça Magazine Category: Craft / Art Direction
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Craft / Art Direction
Award:
2024 Design Bronze Pencil
Agency:
Apple Marcom
Client:
Apple
Title:
Apple Vision Pro
Category:
Craft / Art Direction
Annual ID:
OS24_DE046B
Award:
2024 Design Bronze Pencil
Agency:
Dentsu Digital Inc. / Tokyo + NION / Tokyo
Client:
Masahiro Maruyama
Title:
Masahiro Maruyama.com
Category:
Craft / Art Direction
Annual ID:
OS24_DE047B
Award:
2024 Design Bronze Pencil
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Craft / Art Direction
Annual ID:
OS24_DE048B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Klick Health / Toronto + Halley Sound / São Paulo
Client:
podHER
Title:
The Congregation
Category:
Craft / Art Direction
Annual ID:
OS24_HW028B
Award:
2024 Out of Home Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Craft / Art Direction
Annual ID:
OS24_OH041B
Award:
2024 Out of Home Bronze Pencil
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Art Direction
Annual ID:
OS24_OH042B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Craft / Art Direction
Annual ID:
OS24_IG023B
Award:
2024 Pharma Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York
Client:
Horizon Therapeutics
Title:
Toxic Portraits
Category:
Craft / Art Direction
Annual ID:
OS24_PH018B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Annual ID:
OS24_EX039B
Award:
2024 Print & Promotional Bronze Pencil
Agency:
FCB Brasil / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo + Raça Magazine / São Paulo
Client:
Raça Magazine
Title:
The Future is Black
Category:
Craft / Art Direction
Annual ID:
OS24_PT025B