The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Aid Aisle
Agency: Dentsu Creative Aotearoa / Auckland + FreshChoice / Auckland + Riot Design / Auckland
Client: FreshChoice Category: Experiential / Brand Installations
ProPILOT MOP
Agency: TBWA\HAKUHODO Inc. / Tokyo + Birdman Inc. / Tokyo + K.K.H.U / Tokyo + TYO Inc. / Tokyo
Client: Nissan Motor Co., Ltd. Category: Experiential / In-Person Events
A Rip In Reality
Agency: BBDO / New York + Kaleida + Method Studios / New York
Client: Meta Category: Experiential / In-person
Love Squad
Agency: Uncle Grey / Copenhagen + Wavemaker / Copenhagen + Forevr / Copenhagen
Client: Waoo Category: Experiential / Virtual
Award:
2024 Direct Marketing Bronze Pencil
Agency:
Dentsu Creative Aotearoa / Auckland + FreshChoice / Auckland + Riot Design / Auckland
Client:
FreshChoice
Title:
Aid Aisle
Category:
Experiential / Brand Installations
Annual ID:
OS24_DM032B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Birdman Inc. / Tokyo + K.K.H.U / Tokyo + TYO Inc. / Tokyo
Client:
Nissan Motor Co., Ltd.
Title:
ProPILOT MOP
Category:
Experiential / In-Person Events
Annual ID:
OS24_DM033B
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
BBDO / New York + Kaleida + Method Studios / New York
Client:
Meta
Title:
A Rip In Reality
Category:
Experiential / In-person
Annual ID:
OS24_CT017B