The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Innovation / Use of Media in Social Media
Trending 2 Table
Agency: FCB Canada / Toronto + Voilà / Toronto
Client: Voila Category: Innovation / Use of Media in Social Media
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Innovation / Execution in Out of Home
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's Category: Innovation / Use of Media in Interactive, Online, & Mobile
Bed Test
Agency: Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client: Visionworks Category: Innovation / Use of Media in Film
Privacy Swap
Agency: BBDO / New York
Client: WhatsApp Category: Innovation / Use of Media in Out of Home
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's Category: Innovation / Use of Media in Technology
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Innovation / Use of Media in Pharma
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Innovation / Use of Media in Creative Use of Data
STREETCODE
Agency: Edelman / Sydney + Barde Films / Jakarta
Client: HP Category: Innovation / Execution in Public Relations
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Innovation / Use of Media in Integrated / Omnichannel
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Execution in Branded Entertainment
Unfear
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client: Samsung Category: Innovation / New Ideas in Health & Wellness
5G Helmet
Agency: Translation + AT&T + Gallaudet University + Love Song
Client: AT&T Category: Innovation / New Ideas in Technology
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Innovation / New Ideas in Branded Entertainment
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Execution in Creative Use of Data
Award:
2024 Social Media Bronze Pencil
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS24_SM042B
Award:
2024 Social Media Bronze Pencil
Agency:
FCB Canada / Toronto + Voilà / Toronto
Client:
Voila
Title:
Trending 2 Table
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS24_SM043B
Award:
2024 Out of Home Bronze Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Innovation / Execution in Out of Home
Annual ID:
OS24_OH046B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
VML / New York + VML Argentina
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Annual ID:
OS24_IN025B
Award:
2024 Film & Video Bronze Pencil
Agency:
Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client:
Visionworks
Title:
Bed Test
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI039B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Innovation / Execution in Direct Marketing
Annual ID:
OS24_DM050B
Award:
2024 Out of Home Bronze Pencil
Agency:
BBDO / New York
Client:
WhatsApp
Title:
Privacy Swap
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS24_OH047B
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
VML / New York + VML Argentina
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Technology
Annual ID:
OS24_CT024B
Award:
2024 Pharma Bronze Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Innovation / Use of Media in Pharma
Annual ID:
OS24_PH020B
Award:
2024 Creative Use of Data Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Innovation / Use of Media in Creative Use of Data
Annual ID:
OS24_CU013B
Award:
2024 Public Relations Bronze Pencil
Agency:
Edelman / Sydney + Barde Films / Jakarta
Client:
HP
Title:
STREETCODE
Category:
Innovation / Execution in Public Relations
Annual ID:
OS24_PR034B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Innovation / Use of Media in Integrated / Omnichannel
Annual ID:
OS24_IG025B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Branded Entertainment
Annual ID:
OS24_BE032B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client:
Samsung
Title:
Unfear
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS24_HW030B
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
Translation + AT&T + Gallaudet University + Love Song
Client:
AT&T
Title:
5G Helmet
Category:
Innovation / New Ideas in Technology
Annual ID:
OS24_CT023B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Innovation / New Ideas in Branded Entertainment
Annual ID:
OS24_BE031B