The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
I'm Dying Inside
Agency: Howatson+Company / Sydney + Finch / Sydney + Mosaic Music and Sound / Sydney
Client: Modibodi Category: Social Post / Single Platform Series
Lil Yachty—Close Friends
Agency: Wieden+Kennedy / Portland
Client: Instagram Category: Social Post / Single Platform Series
Rush
Agency: Abby World / Stockholm + IQ Initiative / Stockholm
Client: IQ Initiative Category: Social Post / Single Platform Series
#FindTheKetchupBoatGuy
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz Category: Social Post / Real-time Response
Award:
2024 Social Media Bronze Pencil
Agency:
Howatson+Company / Sydney + Finch / Sydney + Mosaic Music and Sound / Sydney
Client:
Modibodi
Title:
I'm Dying Inside
Category:
Social Post / Single Platform Series
Annual ID:
OS24_SM025B
Award:
2024 Social Media Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Instagram
Title:
Lil Yachty—Close Friends
Category:
Social Post / Single Platform Series
Annual ID:
OS24_SM026B
Award:
2024 Social Media Bronze Pencil
Agency:
Abby World / Stockholm + IQ Initiative / Stockholm
Client:
IQ Initiative
Title:
Rush
Category:
Social Post / Single Platform Series
Annual ID:
OS24_SM027B