The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Where’s Usher? Super Bowl Halftime Show Campaign
Agency: Apple Marcom
Client: Apple Music Category: Artist / Brand Collaboration
Self Love Bouquet
Agency: GUT / Los Angeles + Superette, the Creative Studio at DoorDash / San Francisco
Client: DoorDash Category: Commerce
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Execution in Creative Use of Data
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Use of Technology
DIRECTED BY TIKTOK
Agency: HEREZIE / Paris + PRIME VIDEO / Paris
Client: PRIME VIDEO Category: Social Channel / Single Platform
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy Category: Packaging / Specialty / Limited Edition
Android Global Brand Refresh
Agency: R/GA Americas
Client: Google Category: Brand Identity / Rebranding
Orchestra Sinfonica di Milano
Agency: Landor / Milan
Client: Orchestra Sinfonica di Milano Category: Brand Identity / Rebranding
The Black Forest Sneakers
Agency: SAINT ELMO'S GERMANY / Munich
Client: Schwarzwald Tourismus GmbH Category: Brand Partnerships
Mapping the Tumor 2.0
Agency: Havas Lynx / Manchester + Lightfarm Studios / São Paulo
Client: Astra Zeneca & Merck Category: Creative Use of Data
Goldfish Hand Dish
Agency: Saatchi & Saatchi + Campbell Snacks + Spark Foundry + Zeno Group
Client: Goldfish Category: Physical Products & Apparel
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Audio Craft / Sound
Irregular Bold
Agency: Publicis Poke / London + Zeta Fonts / Florence
Client: JOBST Category: Brand Identity
Orchestra Sinfonica di Milano
Agency: Landor / Milan
Client: Orchestra Sinfonica di Milano Category: Typography / Dynamic / In Motion
Guarded Bus Stop
Agency: AlmapBBDO + Eletromidia / São Paulo + Cine / São Paulo + Antfood Music & Sound Design / Sao Paulo
Client: Eletromidia Category: Out of Home for Good
WcDonald's
Agency: Wieden+Kennedy / New York + Acky Bright + Boxer + TMS
Client: McDonald's Category: Product Packaging
Finding the Forgotten Graduate
Agency: Promise / Johannesburg
Client: PPS Category: Craft / Writing - Series
Love Squad
Agency: Uncle Grey / Copenhagen + Wavemaker / Copenhagen + Forevr / Copenhagen
Client: Waoo Category: Experiential / Virtual
beautiful panic
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client: The Ad Museum Tokyo Category: Posters / Series
Driving Sun — Rally Japan 2023
Agency: Dentsu Inc. / Tokyo + ADBRAIN INC. / Tokyo + VONS pictures, Inc. / Tokyo + SHINDII, LLC. / Tokyo
Client: Rally Japan 2023 Commission Category: Posters / Series
England Bitter
Agency: The Monkeys, part of Accenture Song / Melbourne + PHD Media Worldwide / Melbourne
Client: Victoria Bitter Category: Stunts & Activations
Snoop Goes Smokeless
Agency: The Martin Agency + Even/Odd / Los Angeles, CA, USA
Client: Solo Stove Category: Stunts & Activations
Aid Aisle
Agency: Dentsu Creative Aotearoa / Auckland + FreshChoice / Auckland + Riot Design / Auckland
Client: FreshChoice Category: Experiential & Installations / Brand Installations
More Reasons To Escape
Agency: Ogilvy Germany + German Rail / Berlin
Client: German Rail Category: Low Budget
The Black Grammy
Agency: TBWA\Chiat\Day LA / Los Angeles + The Recording Academy
Client: The Recording Academy Category: Branded Entertainment for Good
The Wedding That Fans Built
Agency: Leo Burnett Australia / Sydney + Diageo / Bundaberg Rum / Sydney + Herd MSL / Sydney + PXP Studios / Sydney
Client: Diageo / Bundaberg Rum Category: User-Generated Content (UGC)
#SaveBaconHairs
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago
Client: Kraft Heinz - Oscar Mayer Category: Direct Marketing
Award:
2024 Music & Sound Craft Bronze Pencil
Agency:
Apple Marcom
Client:
Apple Music
Title:
Where’s Usher? Super Bowl Halftime Show Campaign
Category:
Artist / Brand Collaboration
Annual ID:
OS24_MS019B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
VML / New York + VML Argentina
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Annual ID:
OS24_DM042B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
VML Australia + Honest Eggs Co. + AIRBAG
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Commerce
Annual ID:
OS24_DM043B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
GUT / Los Angeles + Superette, the Creative Studio at DoorDash / San Francisco
Client:
DoorDash
Title:
Self Love Bouquet
Category:
Commerce
Annual ID:
OS24_DM044B
Award:
2024 Creative Use of Data Bronze Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Creative Use of Data
Annual ID:
OS24_CU012B
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Use of Technology
Annual ID:
OS24_IC014B
Award:
2024 Social Media Bronze Pencil
Agency:
HEREZIE / Paris + PRIME VIDEO / Paris
Client:
PRIME VIDEO
Title:
DIRECTED BY TIKTOK
Category:
Social Channel / Single Platform
Annual ID:
OS24_SM024B
Award:
2024 Design Bronze Pencil
Agency:
Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client:
McDonald's Italy
Title:
TableToGo
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS24_DE035B
Award:
2024 Design Bronze Pencil
Agency:
R/GA Americas
Client:
Google
Title:
Android Global Brand Refresh
Category:
Brand Identity / Rebranding
Annual ID:
OS24_DE030B
Award:
2024 Design Bronze Pencil
Agency:
Landor / Milan
Client:
Orchestra Sinfonica di Milano
Title:
Orchestra Sinfonica di Milano
Category:
Brand Identity / Rebranding
Annual ID:
OS24_DE031B
Award:
2024 Design Bronze Pencil
Agency:
SAINT ELMO'S GERMANY / Munich
Client:
Schwarzwald Tourismus GmbH
Title:
The Black Forest Sneakers
Category:
Brand Partnerships
Annual ID:
OS24_DE045B
Award:
2024 Pharma Bronze Pencil
Agency:
Havas Lynx / Manchester + Lightfarm Studios / São Paulo
Client:
Astra Zeneca & Merck
Title:
Mapping the Tumor 2.0
Category:
Creative Use of Data
Annual ID:
OS24_PH013B
Award:
2024 Print & Promotional Bronze Pencil
Agency:
Saatchi & Saatchi + Campbell Snacks + Spark Foundry + Zeno Group
Client:
Goldfish
Title:
Goldfish Hand Dish
Category:
Physical Products & Apparel
Annual ID:
OS24_PT021B
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Audio Craft / Sound
Annual ID:
OS24_IC013B
Award:
2024 Pharma Bronze Pencil
Agency:
Publicis Poke / London + Zeta Fonts / Florence
Client:
JOBST
Title:
Irregular Bold
Category:
Brand Identity
Annual ID:
OS24_PH014B
Award:
2024 Design Bronze Pencil
Agency:
Landor / Milan
Client:
Orchestra Sinfonica di Milano
Title:
Orchestra Sinfonica di Milano
Category:
Typography / Dynamic / In Motion
Annual ID:
OS24_DE033B
Award:
2024 Out of Home Bronze Pencil
Agency:
AlmapBBDO + Eletromidia / São Paulo + Cine / São Paulo + Antfood Music & Sound Design / Sao Paulo
Client:
Eletromidia
Title:
Guarded Bus Stop
Category:
Out of Home for Good
Annual ID:
OS24_OH039B
Award:
2024 Print & Promotional Bronze Pencil
Agency:
Wieden+Kennedy / New York + Acky Bright + Boxer + TMS
Client:
McDonald's
Title:
WcDonald's
Category:
Product Packaging
Annual ID:
OS24_PT022B
Award:
2024 Radio & Audio-First Bronze Pencil
Agency:
Promise / Johannesburg
Client:
PPS
Title:
Finding the Forgotten Graduate
Category:
Craft / Writing - Series
Annual ID:
OS24_RA012B
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
Uncle Grey / Copenhagen + Wavemaker / Copenhagen + Forevr / Copenhagen
Client:
Waoo
Title:
Love Squad
Category:
Experiential / Virtual
Annual ID:
OS24_CT018B
Award:
2024 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client:
The Ad Museum Tokyo
Title:
beautiful panic
Category:
Posters / Series
Annual ID:
OS24_DE038B
Award:
2024 Design Bronze Pencil
Agency:
Dentsu Inc. / Tokyo + ADBRAIN INC. / Tokyo + VONS pictures, Inc. / Tokyo + SHINDII, LLC. / Tokyo
Client:
Rally Japan 2023 Commission
Title:
Driving Sun — Rally Japan 2023
Category:
Posters / Series
Annual ID:
OS24_DE039B
Award:
2024 Social Media Bronze Pencil
Agency:
The Monkeys, part of Accenture Song / Melbourne + PHD Media Worldwide / Melbourne
Client:
Victoria Bitter
Title:
England Bitter
Category:
Stunts & Activations
Annual ID:
OS24_SM031B
Award:
2024 Social Media Bronze Pencil
Agency:
The Martin Agency + Even/Odd / Los Angeles, CA, USA
Client:
Solo Stove
Title:
Snoop Goes Smokeless
Category:
Stunts & Activations
Annual ID:
OS24_SM032B
Award:
2024 Out of Home Bronze Pencil
Agency:
Dentsu Creative Aotearoa / Auckland + FreshChoice / Auckland + Riot Design / Auckland
Client:
FreshChoice
Title:
Aid Aisle
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS24_OH033B
Award:
2024 Film & Video Bronze Pencil
Agency:
Ogilvy Germany + German Rail / Berlin
Client:
German Rail
Title:
More Reasons To Escape
Category:
Low Budget
Annual ID:
OS24_FI035B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
TBWA\Chiat\Day LA / Los Angeles + The Recording Academy
Client:
The Recording Academy
Title:
The Black Grammy
Category:
Branded Entertainment for Good
Annual ID:
OS24_BE029B
Award:
2024 Social Media Bronze Pencil
Agency:
Leo Burnett Australia / Sydney + Diageo / Bundaberg Rum / Sydney + Herd MSL / Sydney + PXP Studios / Sydney
Client:
Diageo / Bundaberg Rum
Title:
The Wedding That Fans Built
Category:
User-Generated Content (UGC)
Annual ID:
OS24_SM030B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
Working with Cancer
Title:
Monday
Category:
B2B Communications
Annual ID:
OS24_HW027B