The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
0,0 Barriers
Agency: LePub Brazil / São Paulo + iProspect (Red Star) / São Paulo + Lema / São Paulo + Be 180 / São Paulo
Client: Heineken Category: Experiential & Installations / Experiential & Immersive
Extra Seats
Agency: Marcel / Paris + Goray / Paris + Betclic / Paris + Prodigious / Paris
Client: Betclic Category: Experiential & Installations / Experiential & Immersive
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy Category: Experiential & Installations / Experiential & Immersive
MullenLowe Global Rebrand
Agency: MullenLowe U.S. / New York
Client: MullenLowe Global Category: Brand Identity / Logo
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Utility
Rewilding Mode
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client: Husqvarna Category: Physical Product & Mobile Integration
"New Guy"
Agency: Majority / Atlanta + The Coca-Cola Company / Atlanta + Smuggler / Los Angeles + LEROI / Brooklyn
Client: The Coca-Cola Company Category: Direction / Single
Play It Safe
Agency: Revolver + Somesuch + The Monkeys, part of Accenture Song / Sydney
Client: Sydney Opera House Category: Direction / Single
Superstar
Agency: Love Song + Johannes Leonardo / New York City
Client: Adidas Category: Direction / Single
The Chase for Carrera
Agency: DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client: TAG Heuer Category: Direction / Single
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Execution in Branded Entertainment
#ChasePlayfulness
Agency: Saatchi & Saatchi Germany / Düsseldorf
Client: OREO x PAC-MAN Category: Physical Gaming Accessories
Unfear
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client: Samsung Category: Innovation / New Ideas in Health & Wellness
Chiaki's Journey: Season II
Agency: MullenLowe U.S. / Los Angeles + Acura
Client: Acura Category: Out of Home / Series
WcDonald's
Agency: Wieden+Kennedy / New York + Studio Pierrot / Tokyo + IW Group + Acky Bright
Client: McDonald's Category: Craft / Animation
5G Helmet
Agency: Translation + AT&T + Gallaudet University + Love Song
Client: AT&T Category: Innovation / New Ideas in Technology
AIZOME WASTECARE™
Agency: SERVICEPLAN GERMANY / Munich
Client: AIZOME Category: Craft / Printing / Production
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Craft / Use of Technology
I'm Dying Inside
Agency: Howatson+Company / Sydney + Finch / Sydney + Mosaic Music and Sound / Sydney
Client: Modibodi Category: Online & Mobile Video / Mobile Video
Inequality You Can't Ignore
Agency: Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client: The Chrysalis Initiative Category: Out of Home
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Special Effects / Single
Gucci Ancora
Agency: PS260 / New York + Supermarché + Moxie Pictures / New York + PS260 Audio / New York + PS260 Finishing/Graphics / New York
Client: Gucci Category: Editing / Single
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: Sound Design
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Interactive & Mobile for Good
Don't eat Pigs
Agency: Grey London + Biscuit Filmworks / London
Client: Peta Category: Animation / Single
A Rip In Reality
Agency: BBDO / New York + Kaleida + Method Studios / New York
Client: Meta Category: Experiential / In-person
Decoding Women
Agency: TBWA\Paris / Boulogne-Billancourt + Swindler & Swindler / Empurany + \Else / Boulogne-Billancourt
Client: HandsAway Category: Public Relations
A Lovely Atmosphere
Agency: Bedow / Stockholm
Client: GBGT Box Category: Craft / Printing & Paper Craft
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Innovation / New Ideas in Branded Entertainment
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology) Category: Direct Marketing
Critics Welcome - Triumph
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Billboards & Transit / Single
Delivereasy Lawyers
Agency: Colenso BBDO / Auckland + Delivereasy / Wellington + MBM Wellington / Wellington
Client: Delivereasy Category: Billboards & Transit / Single
Georgina's Billboard Collection
Agency: DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client: Netflix Category: Billboards & Transit / Single
As Close as You Can Get – Concert
Agency: MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client: PRISM+ Category: TV, VOD, & Online / 31-60 Seconds - Single
Weather Anything
Agency: The Monkeys, part of Accenture Song / Melbourne + Squeak E Clean Studios + Sweetshop
Client: Macpac Category: TV, VOD, & Online / 31-60 Seconds - Single
The Greatest Guide to Jochos & Burgers
Agency: Vector B McCann / Mexico City + Performance Art / Toronto
Client: Grupo Bimbo Category: Use of AI / Visuals
The Healing Dice
Agency: The Martin Agency + Donate Life America + Crux Scenica + SuperJoy
Client: Donate Life America Category: Use of Gaming as a Tool
V-Land
Agency: Dentsu Creative Mexico / Mexico City + Dentsu Creative Italy / Milan + Saba México / Mexico City + GATO / Mexico City
Client: Saba México Category: Use of Gaming as a Tool
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3 Category: B2B Communications
Coke Studio 2023 - Be Who You Are
Agency: VML / Kansas City + ICONOCLAST / Los Angeles + SAUVAGE TV / Santa Cruz + EssenceMediaCom / London + Universal Music Group (UMG) / London
Client: The Coca-Cola Company/Coca-Cola Category: Artist / Brand Collaboration
Play It Safe
Agency: The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client: Sydney Opera House Category: Artist / Brand Collaboration
Award:
2024 Creative Use of Data Bronze Pencil
Agency:
Leo Burnett Germany
Client:
WWF Germany
Title:
Climate Realism
Category:
Storytelling
Annual ID:
OS24_CU009B
Award:
2024 Out of Home Bronze Pencil
Agency:
LePub Brazil / São Paulo + iProspect (Red Star) / São Paulo + Lema / São Paulo + Be 180 / São Paulo
Client:
Heineken
Title:
0,0 Barriers
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS24_OH034B
Award:
2024 Out of Home Bronze Pencil
Agency:
Marcel / Paris + Goray / Paris + Betclic / Paris + Prodigious / Paris
Client:
Betclic
Title:
Extra Seats
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS24_OH035B
Award:
2024 Out of Home Bronze Pencil
Agency:
Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client:
McDonald's Italy
Title:
TableToGo
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS24_OH036B
Award:
2024 Design Bronze Pencil
Agency:
MullenLowe U.S. / New York
Client:
MullenLowe Global
Title:
MullenLowe Global Rebrand
Category:
Brand Identity / Logo
Annual ID:
OS24_DE029B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Utility
Annual ID:
OS24_IN017B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client:
Husqvarna
Title:
Rewilding Mode
Category:
Physical Product & Mobile Integration
Annual ID:
OS24_IN020B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Apple Marcom + O Positive
Client:
Apple
Title:
Album Cover
Category:
Direction / Single
Annual ID:
OS24_MI030B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Majority / Atlanta + The Coca-Cola Company / Atlanta + Smuggler / Los Angeles + LEROI / Brooklyn
Client:
The Coca-Cola Company
Title:
"New Guy"
Category:
Direction / Single
Annual ID:
OS24_MI031B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Revolver + Somesuch + The Monkeys, part of Accenture Song / Sydney
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Direction / Single
Annual ID:
OS24_MI032B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Love Song + Johannes Leonardo / New York City
Client:
Adidas
Title:
Superstar
Category:
Direction / Single
Annual ID:
OS24_MI033B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client:
TAG Heuer
Title:
The Chase for Carrera
Category:
Direction / Single
Annual ID:
OS24_MI034B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
Orange
Title:
Trust Journey
Category:
Direction / Single
Annual ID:
OS24_MI035B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Branded Entertainment
Annual ID:
OS24_BE032B
Award:
2024 Gaming Bronze Pencil
Agency:
Saatchi & Saatchi Germany / Düsseldorf
Client:
OREO x PAC-MAN
Title:
#ChasePlayfulness
Category:
Physical Gaming Accessories
Annual ID:
OS24_GA015B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client:
Samsung
Title:
Unfear
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS24_HW030B
Award:
2024 Design Bronze Pencil
Agency:
MullenLowe U.S. / Los Angeles + Acura
Client:
Acura
Title:
Chiaki's Journey: Season II
Category:
Out of Home / Series
Annual ID:
OS24_DE040B
Award:
2024 Design Bronze Pencil
Agency:
Wieden+Kennedy / New York + Studio Pierrot / Tokyo + IW Group + Acky Bright
Client:
McDonald's
Title:
WcDonald's
Category:
Craft / Animation
Annual ID:
OS24_DE051B
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
Translation + AT&T + Gallaudet University + Love Song
Client:
AT&T
Title:
5G Helmet
Category:
Innovation / New Ideas in Technology
Annual ID:
OS24_CT023B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
PSOne + BBH USA
Client:
The J.M. Smucker Company
Title:
Jif Save the Celery
Category:
Commerce
Annual ID:
OS24_IG020B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Craft / Printing / Production
Annual ID:
OS24_DM049B
Award:
2024 Social Media Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Craft / Use of Technology
Annual ID:
OS24_SM041B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
Howatson+Company / Sydney + Finch / Sydney + Mosaic Music and Sound / Sydney
Client:
Modibodi
Title:
I'm Dying Inside
Category:
Online & Mobile Video / Mobile Video
Annual ID:
OS24_IN019B
Award:
2024 Pharma Bronze Pencil
Agency:
Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client:
The Chrysalis Initiative
Title:
Inequality You Can't Ignore
Category:
Out of Home
Annual ID:
OS24_PH017B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Special Effects / Single
Annual ID:
OS24_MI046B
Award:
2024 Out of Home Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
What the Football
Category:
Craft / Typography
Annual ID:
OS24_OH045B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
PS260 / New York + Supermarché + Moxie Pictures / New York + PS260 Audio / New York + PS260 Finishing/Graphics / New York
Client:
Gucci
Title:
Gucci Ancora
Category:
Editing / Single
Annual ID:
OS24_MI038B
Award:
2024 Music & Sound Craft Bronze Pencil
Agency:
Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client:
General Entertainment Authority
Title:
Rumble
Category:
Sound Design
Annual ID:
OS24_MS020B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN024B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Grey London + Biscuit Filmworks / London
Client:
Peta
Title:
Don't eat Pigs
Category:
Animation / Single
Annual ID:
OS24_MI043B
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
BBDO / New York + Kaleida + Method Studios / New York
Client:
Meta
Title:
A Rip In Reality
Category:
Experiential / In-person
Annual ID:
OS24_CT017B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + Swindler & Swindler / Empurany + \Else / Boulogne-Billancourt
Client:
HandsAway
Title:
Decoding Women
Category:
Public Relations
Annual ID:
OS24_HW026B
Award:
2024 Design Bronze Pencil
Agency:
Bedow / Stockholm
Client:
GBGT Box
Title:
A Lovely Atmosphere
Category:
Craft / Printing & Paper Craft
Annual ID:
OS24_DE050B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Innovation / New Ideas in Branded Entertainment
Annual ID:
OS24_BE031B
Award:
2024 Pharma Bronze Pencil
Agency:
VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Direct Marketing
Annual ID:
OS24_PH015B
Award:
2024 Out of Home Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome - Triumph
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH026B
Award:
2024 Out of Home Bronze Pencil
Agency:
Colenso BBDO / Auckland + Delivereasy / Wellington + MBM Wellington / Wellington
Client:
Delivereasy
Title:
Delivereasy Lawyers
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH027B
Award:
2024 Out of Home Bronze Pencil
Agency:
DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client:
Netflix
Title:
Georgina's Billboard Collection
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH028B
Award:
2024 Film & Video Bronze Pencil
Agency:
MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client:
PRISM+
Title:
As Close as You Can Get – Concert
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI028B
Award:
2024 Film & Video Bronze Pencil
Agency:
The Monkeys, part of Accenture Song / Melbourne + Squeak E Clean Studios + Sweetshop
Client:
Macpac
Title:
Weather Anything
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI029B
Award:
2024 Creative Use of Data Bronze Pencil
Agency:
McCann Poland + McCann New York
Client:
Mastercard
Title:
Where To Settle
Category:
Data for Good
Annual ID:
OS24_CU011B
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
Leo Burnett Germany
Client:
WWF Germany
Title:
Climate Realism
Category:
Use of AI / Visuals
Annual ID:
OS24_CT013B
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
Vector B McCann / Mexico City + Performance Art / Toronto
Client:
Grupo Bimbo
Title:
The Greatest Guide to Jochos & Burgers
Category:
Use of AI / Visuals
Annual ID:
OS24_CT014B
Award:
2024 Gaming Bronze Pencil
Agency:
VML Argentina
Client:
Movistar
Title:
Anti-Lag Squad
Category:
Brand Placement
Annual ID:
OS24_GA009B
Award:
2024 Gaming Bronze Pencil
Agency:
VML Argentina
Client:
Movistar
Title:
Anti-Lag Squad
Category:
Use of Gaming as a Tool
Annual ID:
OS24_GA012B
Award:
2024 Gaming Bronze Pencil
Agency:
The Martin Agency + Donate Life America + Crux Scenica + SuperJoy
Client:
Donate Life America
Title:
The Healing Dice
Category:
Use of Gaming as a Tool
Annual ID:
OS24_GA013B
Award:
2024 Gaming Bronze Pencil
Agency:
Dentsu Creative Mexico / Mexico City + Dentsu Creative Italy / Milan + Saba México / Mexico City + GATO / Mexico City
Client:
Saba México
Title:
V-Land
Category:
Use of Gaming as a Tool
Annual ID:
OS24_GA014B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client:
UN Global Compact + B3
Title:
Eart4
Category:
B2B Communications
Annual ID:
OS24_IG021B
Award:
2024 Music & Sound Craft Bronze Pencil
Agency:
VML / Kansas City + ICONOCLAST / Los Angeles + SAUVAGE TV / Santa Cruz + EssenceMediaCom / London + Universal Music Group (UMG) / London
Client:
The Coca-Cola Company/Coca-Cola
Title:
Coke Studio 2023 - Be Who You Are
Category:
Artist / Brand Collaboration
Annual ID:
OS24_MS017B
Award:
2024 Music & Sound Craft Bronze Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Artist / Brand Collaboration
Annual ID:
OS24_MS018B