The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Scuffing Song
Agency: Spoon. + DENTSU INC. / Tokyo
Client: Otsuka Pharmaceutical Co., Ltd. Category: Animation / Single
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Animation / Single
Don't eat Pigs
Agency: Grey London + Biscuit Filmworks / London
Client: Peta Category: Animation / Single
What the Football—Let it Rip!
Agency: Wieden+Kennedy / Portland + Nike + Psyop + WIZZ
Client: Nike Category: Animation / Single
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
Spoon. + DENTSU INC. / Tokyo
Client:
Otsuka Pharmaceutical Co., Ltd.
Title:
Scuffing Song
Category:
Animation / Single
Annual ID:
OS24_MI006G
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
NOMINT / London + WWF
Client:
WWF
Title:
Up In Smoke
Category:
Animation / Single
Annual ID:
OS24_MI007G
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Animation / Single
Annual ID:
OS24_MI026S
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Grey London + Biscuit Filmworks / London
Client:
Peta
Title:
Don't eat Pigs
Category:
Animation / Single
Annual ID:
OS24_MI043B
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Ogilvy / Madrid
Client:
Suchard
Title:
Life Is
Category:
Animation / Single
Annual ID:
OS24_MI084M