The One Show
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Category
Animation / Single
Annual ID
OS24_MI006G
About the Work
Otsuka Pharmaceutical has been making various efforts towards achieving a circular economy.
As part of these efforts, they launched the sale of returnable bottles in 2022. This initiative aims to promote the recycling of glass containers, reduce waste, and minimize the use of plastics.
We created a story featuring a character that plays the trumpet, "that boy" and a character that personifies a returnable bottle, in a paper-cut animation that can be enjoyed by small children, in order to generate interest in the theme of sustainability among a wider generation.
The title of the video " Scuffing" refers to the lines that are engraved on a bottle as it is used repeatedly. In the story, a "returnable bottle elder" with deeply depicted " scuffing" appears and while engraving the "scuffing" as proof that someone has returned the bottle, we aimed to create an opportunity to think together about what can be done now for the future through the "story of the bottle traveling around the Earth."
Moreover, as an expression of our desire to realize a circular society, the story itself is structured to be able to loop.
As part of these efforts, they launched the sale of returnable bottles in 2022. This initiative aims to promote the recycling of glass containers, reduce waste, and minimize the use of plastics.
We created a story featuring a character that plays the trumpet, "that boy" and a character that personifies a returnable bottle, in a paper-cut animation that can be enjoyed by small children, in order to generate interest in the theme of sustainability among a wider generation.
The title of the video " Scuffing" refers to the lines that are engraved on a bottle as it is used repeatedly. In the story, a "returnable bottle elder" with deeply depicted " scuffing" appears and while engraving the "scuffing" as proof that someone has returned the bottle, we aimed to create an opportunity to think together about what can be done now for the future through the "story of the bottle traveling around the Earth."
Moreover, as an expression of our desire to realize a circular society, the story itself is structured to be able to loop.
2024 Awards
Total Points: 45
Gold Pencil
Credits
Agency
Dentsu Inc. / Tokyo
Production Company
Spoon.
Animator
Hoji Tsuchiya
Art Director
Atsushi Oogi
Copywriter
Takuya Isojima
Creative Director
Atsushi Oogi
Director
Osrin
Executive Producer
Yasushi Okuwa
Producer
Keisuke Komatsu
Sound Designer
Temjin Shimizu
Bass
Shun Enokimoto
Business Producer
Waka Kosugi
Chorus
The Akanko Utaraopitta
Color Timer
Ryoichi Hirose
Colorist
Toshiki Kamei
Composition, Lyrics, Piano & Vocal
Kaho Nakamura
Composition, Music Producer & Mix Engineer
Masahiro Kitagawa
Creative Producer
Masakazu Toyooka
Drums, Percussion
Shun Ishiwaka
Lyrics Translator
Akari Mackenzie
Online Editor
Yoko Izumi
Planner
Atsushi Oogi
PR Director
Manami Yokokawa
Recording & Mix Engineer
Taiji Okuda
Spetial Thanks
Mutsumi Hamano
The idea proposed
Kaho Nakamura
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