The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa Category: Editing / Single
Superstar
Agency: Cut+Run / The Quarry + Love Song + Johannes Leonardo / New York
Client: Adidas Category: Editing / Single
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Editing / Single
Originals
Agency: Cut+Run / The Quarry + Love Song + Johannes Leonardo / New York
Client: Adidas Category: Editing / Series
Gucci Ancora
Agency: PS260 / New York + Supermarché + Moxie Pictures / New York + PS260 Audio / New York + PS260 Finishing/Graphics / New York
Client: Gucci Category: Editing / Single
Gazelle
Agency: Cut+Run / New York + Johannes Leonardo / New York + Love Song
Client: Adidas Category: Editing / Single
Love is Messy
Agency: Broken Heart Love Affair / Toronto + Kruger Products Inc. / Mississauga
Client: Kruger Category: Editing / Single
OLYMPICS - ALL THE SHINE
Agency: TV GLOBO / Rio de Janeiro + HODC GLOBO / Rio de Janeiro + PROMO TV GLOBO / Rio de Janeiro
Client: TV GLOBO Category: Editing / Single
The Waiting Room
Agency: Exile Edit / Los Angeles + TBWA\Media Arts Lab / Los Angeles + MJZ
Client: Apple Category: Editing / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Lufthansa
Title:
Every story starts with a Yes
Category:
Editing / Single
Annual ID:
OS24_MI020S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
Cut+Run / The Quarry + Love Song + Johannes Leonardo / New York
Client:
Adidas
Title:
Superstar
Category:
Editing / Single
Annual ID:
OS24_MI021S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Editing / Single
Annual ID:
OS24_MI022S
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Cut+Run / The Quarry + Love Song + Johannes Leonardo / New York
Client:
Adidas
Title:
Originals
Category:
Editing / Series
Annual ID:
OS24_MI039B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
PS260 / New York + Supermarché + Moxie Pictures / New York + PS260 Audio / New York + PS260 Finishing/Graphics / New York
Client:
Gucci
Title:
Gucci Ancora
Category:
Editing / Single
Annual ID:
OS24_MI038B
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Mackcut / New York City + Apple Marcom
Client:
Apple
Title:
Album Cover
Category:
Editing / Single
Annual ID:
OS24_MI066M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Cut+Run / New York + Johannes Leonardo / New York + Love Song
Client:
Adidas
Title:
Gazelle
Category:
Editing / Single
Annual ID:
OS24_MI067M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Broken Heart Love Affair / Toronto + Kruger Products Inc. / Mississauga
Client:
Kruger
Title:
Love is Messy
Category:
Editing / Single
Annual ID:
OS24_MI068M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TV GLOBO / Rio de Janeiro + HODC GLOBO / Rio de Janeiro + PROMO TV GLOBO / Rio de Janeiro
Client:
TV GLOBO
Title:
OLYMPICS - ALL THE SHINE
Category:
Editing / Single
Annual ID:
OS24_MI069M