The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Lay's Smart Farm
Agency: Leo Burnett India / Mumbai + PepsiCo India + CropIn
Client: Lay's India Category: Utility
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker Category: Utility
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Utility
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client: UFCSPA Category: Utility
Dystitles
Agency: BETC Paris + Puissance Dys / PARIS + GUM / Paris + General Pop / Paris
Client: CANAL+ Category: Utility
Rewilding Mode
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client: Husqvarna Category: Utility
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
McCann New York + Microsoft
Client:
Microsoft
Title:
ADLaM
Category:
Utility
Annual ID:
OS24_IN002G
Award:
2024 Interactive, Online & Mobile Silver Pencil
Agency:
Leo Burnett India / Mumbai + PepsiCo India + CropIn
Client:
Lay's India
Title:
Lay's Smart Farm
Category:
Utility
Annual ID:
OS24_IN011S
Award:
2024 Interactive, Online & Mobile Silver Pencil
Agency:
DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
Utility
Annual ID:
OS24_IN012S
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Utility
Annual ID:
OS24_IN017B
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client:
UFCSPA
Title:
bAIgrapher
Category:
Utility
Annual ID:
OS24_IN031M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
BETC Paris + Puissance Dys / PARIS + GUM / Paris + General Pop / Paris
Client:
CANAL+
Title:
Dystitles
Category:
Utility
Annual ID:
OS24_IN032M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client:
Husqvarna
Title:
Rewilding Mode
Category:
Utility
Annual ID:
OS24_IN033M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
el taier DDB centro / Guatemala
Client:
IF THEN inc.
Title:
The Smart Legacy
Category:
Utility
Annual ID:
OS24_IN034M