The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Play It Safe
Agency: Revolver + Somesuch + The Monkeys, part of Accenture Song / Sydney
Client: Sydney Opera House Category: Writing / Single
Whoops
Agency: Accenture Song Brand Denmark A/S / Copenhagen + Accenture Song Production Studios Denmark / Copenhagen
Client: Metroselskabet Category: Writing / Single
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa Category: Writing / Single
The Chase for Carrera
Agency: DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client: TAG Heuer Category: Writing / Single
Bomb Test
Agency: Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client: Visionworks Category: Writing / Single
Papa
Agency: BETC Paris + CALESON / Paris + HERCULES / Paris + MOPART / Paris
Client: CANAL+ Category: Writing / Single
Bed Test
Agency: Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client: Visionworks Category: Writing / Single
Living From Work
Agency: Zulu Alpha Kilo + Zulubot
Client: Zulu Alpha Kilo Category: Writing / Single
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Writing / Single
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple Category: Writing / Single
Weather Anything
Agency: The Monkeys, part of Accenture Song / Melbourne + Squeak E Clean Studios + Sweetshop
Client: Macpac Category: Writing / Single
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
Revolver + Somesuch + The Monkeys, part of Accenture Song / Sydney
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Writing / Single
Annual ID:
OS24_MI001G
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
Accenture Song Brand Denmark A/S / Copenhagen + Accenture Song Production Studios Denmark / Copenhagen
Client:
Metroselskabet
Title:
Whoops
Category:
Writing / Single
Annual ID:
OS24_MI005G
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Lufthansa
Title:
Every story starts with a Yes
Category:
Writing / Single
Annual ID:
OS24_MI018S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client:
TAG Heuer
Title:
The Chase for Carrera
Category:
Writing / Single
Annual ID:
OS24_MI019S
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client:
Visionworks
Title:
Bomb Test
Category:
Writing / Single
Annual ID:
OS24_MI036B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
BETC Paris + CALESON / Paris + HERCULES / Paris + MOPART / Paris
Client:
CANAL+
Title:
Papa
Category:
Writing / Single
Annual ID:
OS24_MI037B
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Apple Marcom + O Positive
Client:
Apple
Title:
Album Cover
Category:
Writing / Single
Annual ID:
OS24_MI059M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client:
Visionworks
Title:
Bed Test
Category:
Writing / Single
Annual ID:
OS24_MI060M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Zulu Alpha Kilo + Zulubot
Client:
Zulu Alpha Kilo
Title:
Living From Work
Category:
Writing / Single
Annual ID:
OS24_MI061M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Maaate
Category:
Writing / Single
Annual ID:
OS24_MI062M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Writing / Single
Annual ID:
OS24_MI063M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client:
Apple
Title:
The Waiting Room
Category:
Writing / Single
Annual ID:
OS24_MI064M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
The Monkeys, part of Accenture Song / Melbourne + Squeak E Clean Studios + Sweetshop
Client:
Macpac
Title:
Weather Anything
Category:
Writing / Single
Annual ID:
OS24_MI065M