The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Writing / Single
Annual ID
OS24_MI018S
About the Work
Did you ever sit on a plane and asked yourself: Who are all those people around me? Where is this guy flying to and who is waiting for her?
Traveling is about more than just getting from A to B. It’s about people and their stories. They travel for all kinds of reasons: big decisions, small moments, for love, or to get over it. No matter how different their worlds might be, one thing, they all have in common: They said Yes to something.
“Every story starts with a Yes.” is a film that captures the value beyond flying and opens a new chapter for German Aviation Brand Lufthansa.
Multiple layers contribute to a unique piece of work: An unseen storytelling connects individual narratives through a playful lense. On our cinematic journey, we observe people and their stories, imagining their backgrounds, intentions and relationships. The overall piece is driven by the spirit to craft something extraordinary, yet deeply human and relatable. The different stories come together at the end, leading to the same powerful message. An inspirational view on traveling: It all starts with a Yes. A new Lufthansa Genre is born.
Traveling is about more than just getting from A to B. It’s about people and their stories. They travel for all kinds of reasons: big decisions, small moments, for love, or to get over it. No matter how different their worlds might be, one thing, they all have in common: They said Yes to something.
“Every story starts with a Yes.” is a film that captures the value beyond flying and opens a new chapter for German Aviation Brand Lufthansa.
Multiple layers contribute to a unique piece of work: An unseen storytelling connects individual narratives through a playful lense. On our cinematic journey, we observe people and their stories, imagining their backgrounds, intentions and relationships. The overall piece is driven by the spirit to craft something extraordinary, yet deeply human and relatable. The different stories come together at the end, leading to the same powerful message. An inspirational view on traveling: It all starts with a Yes. A new Lufthansa Genre is born.
2024 Awards
Total Points: 21
Silver Pencil
Credits
Agency
SERVICEPLAN GERMANY / Munich
Digital Agency
Oscar Bravo / Munich
Media Agency
mindshare / Frankfurt
Production Company
Iconoclast / Berlin
Art Director
Dor Keren
Fabian Kräkel
Composer
Rohan De Livera
Copywriter
Nedim Aktas
Philip Ziegler
Creative Director
Alessia Coschignano
Matthäus Frost
Director
Marcus Ibanez
Director of Photography
Maximilian Pittner
Editor
Nik Kohler
Executive Producer
Kayt Hall
Nicolas Blankenhorn
Global Chief Creative Officer
Alexander Schill
Motion Designer
Luis Barrios
Photographer
Alice Moitie
Assistant Editor
Craig Griffiths
German Chief Creative Officer
Till Diestel
Global Executive Creative Director
Erick Barrios Hernandez
Wolfgang Warzilek
Head Sound Designer & Sound Mix
Adam Smyth
Senior Art Director
Jonas Menze
Senior Strategist
Sarah Nemec
Sound Designer & Sound Mix
Jim Stewart
Kaspar Broyd
1. AD
Livt Pokinlarpat
1st AD
Dominik Adam-Nikel
Account Director
Julia Meinetsberger
Serena Willmar
Agent / EP
Felix Mondino
Audio Producer
Ellie Hook
Best Boy Plane
Gabriel Dubish
Best Boy Studio
Lukas Eicher
Casting Director
Silvana Kohlstock
Casting Director / Casting Coordinator
Coralie Rose
Casting Director Voices
Claudia Hesse
Colorist
Julien Alary
Digi Operator
Raul Suciu
Director International Key Accounts
Ann-Kathrin Frohloff
Sebastian Benedikt Vermaat
Director Strategy
Stephanie Dzionara
EP TA Prod.
Christophe Guyot
Louis Ditapichai
Gaffer
Tilo Ullrich
Gaffer Studio
Anton Kraus
Global Head of Art
Michael Wilk
Head of Creative Planning International
Lucas Conte
Head of Production Services
Aisha Blackwell
HMU
Adina Hensel
Pia Niedermeier
Vanessa Feilitisch
Junior Account Manager
Sina Hansel
Key Grip
Jan Brun
Light Technician
Virgile Biechy
Line Producer
Boong Pongsaengson
Managing Director
Nils Schwemer
Managing Partner
Christoph Everke
Post Producer Cabin
Ruth Minkley
Post Producer Online
Josua Wilbert
Post Producer Online / Offline
Jens Maier-Rothe
Post Production / Grading / Retouch / Animation Online
SLGH Berlin / Berlin
Producer FFM
Beate Ehlert
Production Assistant
Jj Kritthacha
Olyana Araya
Tarn Khongsangchai
Production coordinator
Jomkwan Jaemjirasai
Karin Rudokas
Production Designer
Simone Grau
Production Manager
Levin Kaercher
Aey Sawasdee
Recording Studio Germany
Not A Machine / Hamburg
Senior Integrated Producer
Carolin Walczok
Sound Design / Music Company & Voice Over English
String and Tins / London
Sound engineer
Phil Mönch
Strategic planner
Nicole Uhlic
Styling Assistant
Alissa Kayser
Lovisa Drever
Zackary Steiner-Fox
Stylist
Larissa Bechthold
Talent
Aneeka B.
Anja B.
Aveena B.
Barbara S.
Daisy H.
David A.
Harminder K. B.
Maite J.
Marie H.
Mehmet B. B.
Michael W.
Milo M.
VO Artist
Adesse -
Lisa -
Voice over Casting Germany
Massive Voices / Berlin
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