The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX Category: Branded Content
OneBlade, One Of A Kind
Agency: DEPT® / Amsterdam + Philips
Client: Philips Category: Branded Content
Second Chance Champions
Agency: Dentsu Creative Australia + Transplant Australia
Client: Transplant Australia Category: Branded Content
Award:
2024 Health & Wellness Merit Award
Agency:
VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Branded Content
Annual ID:
OS24_HW031M
Award:
2024 Health & Wellness Merit Award
Agency:
DEPT® / Amsterdam + Philips
Client:
Philips
Title:
OneBlade, One Of A Kind
Category:
Branded Content
Annual ID:
OS24_HW032M
Award:
2024 Health & Wellness Merit Award
Agency:
Dentsu Creative Australia + Transplant Australia
Client:
Transplant Australia
Title:
Second Chance Champions
Category:
Branded Content
Annual ID:
OS24_HW033M
Award:
2024 Health & Wellness Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Branded Content
Annual ID:
OS24_HW034M
Award:
2024 Health & Wellness Merit Award
Agency:
Doner / Detroit
Client:
Saucony
Title:
The NIL Student Nurse Initiative
Category:
Branded Content
Annual ID:
OS24_HW035M