The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3 Category: B2B Communications
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker Category: B2B Communications
Corona Extra Lime
Agency: Draft-Line / China + DAVID / Bogotá + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona Category: Business Transformation
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: Trailers & Teasers
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy Category: Experiential / Brand Installations
You Don't Know The Half Of It
Agency: Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client: The Harris Project Category: Craft / Writing
Beyond
Agency: The Elements Music / Los Angeles, CA, USA + Object & Animal / London + Uncommon London / London + Framestore / London
Client: Nike Jordan Category: Music Adaptation / Song
Don't Stop
Agency: Mother / London + Lammas Park / London
Client: Greenpeace Category: Music Adaptation / Song
Pepsi Mini Cans I Wish
Agency: Tracy-Locke + PepsiCo Beverages North America / Purchase, NY + Authentic Brands Group / Los Angeles, CA + ShakerMaker / New York
Client: PepsiCo Beverages North America Category: Music Adaptation / Song
The Cleft Choir
Agency: BBDO / Bangkok + Unboxnow / Bangkok + Mellow Tunes / Bangkok + The flying Tomato Music / Bangkok
Client: Johnson & Johnson Consumer (Thailand) Ltd. / Listerine Category: Music Adaptation / Song
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Music Adaptation / Song
Decoding Women
Agency: TBWA\Paris / Boulogne-Billancourt + Swindler & Swindler / Empurany + \Else / Boulogne-Billancourt
Client: HandsAway Category: Promotional Items
DiagnostiCookies
Agency: Horaios / São Paulo + VML / New York + BCW / New York
Client: Horaios Dermatology Clinic Category: Promotional Items
KFC Bone Tie
Agency: VML / Bangkok + KFC Thailand / Bangkok + Gluta Story / Bangkok + Momoandfriends (Interhides Public Company Limited) / Bangkok
Client: KFC Thailand Category: Promotional Items
The hidden story
Agency: Havas Play / Puteaux + havas edition / Puteaux
Client: Association L'Enfant Bleu Category: Promotional Items
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois Category: Experiential & Immersive
Dreamcaster Documentary
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + Helo / West Hollywood + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Use of Drama
The Boxer
Agency: Soho Square / Bangkok + Colgate Palmolive / Bangkok + Wavemaker / Bangkok + Hogarth X Underdoc / Bangkok
Client: Colgate Category: Use of Drama
Play by the Rules
Agency: VML / Seattle
Client: International Committee of the Red Cross Category: Gaming for Good
Through Their Eyes
Agency: HERO / Melbourne + McCann Melbourne
Client: Maybelline New York Category: Gaming for Good
V-Land
Agency: Dentsu Creative Mexico / Mexico City + Dentsu Creative Italy / Milan + Saba México / Mexico City + GATO / Mexico City
Client: Saba México Category: Gaming for Good
Black-Owned Friday 2023
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Music Videos
OLD BAY Goldfish - Turning Heartbreak Into a Hit
Agency: Saatchi & Saatchi + Campbell Snacks + Spark Foundry + Zeno Group
Client: Goldfish Category: Music Videos
Save the Favela
Agency: BETC HAVAS / São Paulo + Kondzilla / São Paulo + Santeria / São Paulo + Mainstreet Records / Rio de Janeiro
Client: Kondzilla Category: Music Videos
Skipping Like A Stone by Pensacola
Agency: CANADA
Client: The Chemical Brothers ft Beck Category: Music Videos
"You Wish" Official Music Video
Agency: The Martin Agency + DoorDash + SuperJoy
Client: DoorDash Category: Music Videos
Daydreaming
Agency: Ogilvy Bangkok / Bangkok + Monde Nissin (Thailand) Co., Ltd. / Bangkok + Factory01 / Bangkok + One Cool Production / Bangkok
Client: Voiz Creamy Butter Category: TV, VOD, & Online / 61-90 Seconds - Single
Hello Down There
Agency: Squarespace + Superprime + Sikelia
Client: Squarespace Category: TV, VOD, & Online / 61-90 Seconds - Single
It's All a Little Confusing
Agency: DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client: Burger King Category: TV, VOD, & Online / 61-90 Seconds - Single
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: TV, VOD, & Online / 61-90 Seconds - Single
The Fraud
Agency: LOLA-MULLENLOWE S.L.U / Madrid + Bacon X / Copenhagen + PROPPA / MADRID + Big Sync
Client: Magnum Category: TV, VOD, & Online / 61-90 Seconds - Single
Bar Experience
Agency: LePub / Milan + LePub / Amsterdam + Boomerang / Amsterdam + Publicis Ireland / Dublin
Client: Heineken Category: Integrated / Omnichannel Campaign
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Integrated / Omnichannel Campaign
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Integrated / Omnichannel Campaign
Jif Save the Celery
Agency: PSOne + BBH USA
Client: The J.M. Smucker Company Category: Integrated / Omnichannel Campaign
Sewer Delivery
Agency: GSD&M / Austin, TX + Tool of North America / Santa Monica, CA + Makeout / Brooklyn, NY
Client: Pizza Hut Category: Integrated / Omnichannel Campaign
CRIME FICTION
Agency: FRED & FARID / Shanghai + FF PRODUCTION / Shanghai
Client: ABSOLUTE PURITY Category: Moving Image / Single
Catch My iPhone
Agency: R/GA Americas
Client: Verizon Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
"Dying to Be Heard" - The Good Listening Project
Agency: The Good Listening Project / Washington DC + VML / New York
Client: The Good Listening Project Category: Craft / Writing
Brilliance in Our Backyard
Agency: Daughter Creative / Calgary
Client: Alberta Cancer Foundation Category: Corporate Communications
Award:
2024 Print & Promotional Merit Award
Agency:
AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client:
UN Global Compact + B3
Title:
Eart4
Category:
B2B Communications
Annual ID:
OS24_PT065M
Award:
2024 Print & Promotional Merit Award
Agency:
DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
B2B Communications
Annual ID:
OS24_PT066M
Award:
2024 Public Relations Merit Award
Agency:
Draft-Line / China + DAVID / Bogotá + Macarena & Co / Bogotá + DAVID / New York
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Business Transformation
Annual ID:
OS24_PR050M
Award:
2024 Public Relations Merit Award
Agency:
Ogilvy Honduras
Client:
Regal Springs
Title:
Heaven Fish
Category:
Business Transformation
Annual ID:
OS24_PR051M
Award:
2024 Public Relations Merit Award
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Plug-Inn
Category:
Business Transformation
Annual ID:
OS24_PR052M
Award:
2024 Public Relations Merit Award
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Time-Fighters
Category:
Business Transformation
Annual ID:
OS24_PR053M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client:
General Entertainment Authority
Title:
Rumble
Category:
Trailers & Teasers
Annual ID:
OS24_MI117M
Award:
2024 Direct Marketing Merit Award
Agency:
Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client:
McDonald's Italy
Title:
TableToGo
Category:
Experiential / Brand Installations
Annual ID:
OS24_DM059M
Award:
2024 Health & Wellness Merit Award
Agency:
Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client:
The Harris Project
Title:
You Don't Know The Half Of It
Category:
Craft / Writing
Annual ID:
OS24_HW078M
Award:
2024 Music & Sound Craft Merit Award
Agency:
The Elements Music / Los Angeles, CA, USA + Object & Animal / London + Uncommon London / London + Framestore / London
Client:
Nike Jordan
Title:
Beyond
Category:
Music Adaptation / Song
Annual ID:
OS24_MS031M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Mother / London + Lammas Park / London
Client:
Greenpeace
Title:
Don't Stop
Category:
Music Adaptation / Song
Annual ID:
OS24_MS032M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Tracy-Locke + PepsiCo Beverages North America / Purchase, NY + Authentic Brands Group / Los Angeles, CA + ShakerMaker / New York
Client:
PepsiCo Beverages North America
Title:
Pepsi Mini Cans I Wish
Category:
Music Adaptation / Song
Annual ID:
OS24_MS033M
Award:
2024 Music & Sound Craft Merit Award
Agency:
BBDO / Bangkok + Unboxnow / Bangkok + Mellow Tunes / Bangkok + The flying Tomato Music / Bangkok
Client:
Johnson & Johnson Consumer (Thailand) Ltd. / Listerine
Title:
The Cleft Choir
Category:
Music Adaptation / Song
Annual ID:
OS24_MS034M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Music Adaptation / Song
Annual ID:
OS24_MS035M
Award:
2024 Music & Sound Craft Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Kids
Category:
Music Adaptation / Song
Annual ID:
OS24_MS036M
Award:
2024 Health & Wellness Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + Swindler & Swindler / Empurany + \Else / Boulogne-Billancourt
Client:
HandsAway
Title:
Decoding Women
Category:
Promotional Items
Annual ID:
OS24_HW043M
Award:
2024 Health & Wellness Merit Award
Agency:
Horaios / São Paulo + VML / New York + BCW / New York
Client:
Horaios Dermatology Clinic
Title:
DiagnostiCookies
Category:
Promotional Items
Annual ID:
OS24_HW044M
Award:
2024 Health & Wellness Merit Award
Agency:
VML / Bangkok + KFC Thailand / Bangkok + Gluta Story / Bangkok + Momoandfriends (Interhides Public Company Limited) / Bangkok
Client:
KFC Thailand
Title:
KFC Bone Tie
Category:
Promotional Items
Annual ID:
OS24_HW045M
Award:
2024 Health & Wellness Merit Award
Agency:
Havas Play / Puteaux + havas edition / Puteaux
Client:
Association L'Enfant Bleu
Title:
The hidden story
Category:
Promotional Items
Annual ID:
OS24_HW046M
Award:
2024 Creative Use of Data Merit Award
Agency:
VML Canada
Client:
Egale Canada
Title:
Pride Unravelled
Category:
Data Visualization / Static
Annual ID:
OS24_CU014M
Award:
2024 Creative Use of Data Merit Award
Agency:
GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Experiential & Immersive
Annual ID:
OS24_CU019M
Award:
2024 Branded Entertainment Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + Helo / West Hollywood + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster Documentary
Category:
Use of Drama
Annual ID:
OS24_BE079M
Award:
2024 Branded Entertainment Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Use of Drama
Annual ID:
OS24_BE080M
Award:
2024 Branded Entertainment Merit Award
Agency:
Soho Square / Bangkok + Colgate Palmolive / Bangkok + Wavemaker / Bangkok + Hogarth X Underdoc / Bangkok
Client:
Colgate
Title:
The Boxer
Category:
Use of Drama
Annual ID:
OS24_BE081M
Award:
2024 Branded Entertainment Merit Award
Agency:
Creative X, Meta + Modern Arts
Client:
WhatsApp, Meta
Title:
We Are Ayenda
Category:
Use of Drama
Annual ID:
OS24_BE082M
Award:
2024 Direct Marketing Merit Award
Agency:
Ogilvy Honduras
Client:
Regal Springs
Title:
Heaven Fish
Category:
B2B Communications
Annual ID:
OS24_DM097M
Award:
2024 Gaming Merit Award
Agency:
VML / Seattle
Client:
International Committee of the Red Cross
Title:
Play by the Rules
Category:
Gaming for Good
Annual ID:
OS24_GA034M
Award:
2024 Gaming Merit Award
Agency:
HERO / Melbourne + McCann Melbourne
Client:
Maybelline New York
Title:
Through Their Eyes
Category:
Gaming for Good
Annual ID:
OS24_GA035M
Award:
2024 Gaming Merit Award
Agency:
Dentsu Creative Mexico / Mexico City + Dentsu Creative Italy / Milan + Saba México / Mexico City + GATO / Mexico City
Client:
Saba México
Title:
V-Land
Category:
Gaming for Good
Annual ID:
OS24_GA036M
Award:
2024 Branded Entertainment Merit Award
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Black-Owned Friday 2023
Category:
Music Videos
Annual ID:
OS24_BE047M
Award:
2024 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi + Campbell Snacks + Spark Foundry + Zeno Group
Client:
Goldfish
Title:
OLD BAY Goldfish - Turning Heartbreak Into a Hit
Category:
Music Videos
Annual ID:
OS24_BE048M
Award:
2024 Branded Entertainment Merit Award
Agency:
BETC HAVAS / São Paulo + Kondzilla / São Paulo + Santeria / São Paulo + Mainstreet Records / Rio de Janeiro
Client:
Kondzilla
Title:
Save the Favela
Category:
Music Videos
Annual ID:
OS24_BE049M
Award:
2024 Branded Entertainment Merit Award
Agency:
CANADA
Client:
The Chemical Brothers ft Beck
Title:
Skipping Like A Stone by Pensacola
Category:
Music Videos
Annual ID:
OS24_BE050M
Award:
2024 Branded Entertainment Merit Award
Agency:
The Martin Agency + DoorDash + SuperJoy
Client:
DoorDash
Title:
"You Wish" Official Music Video
Category:
Music Videos
Annual ID:
OS24_BE051M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy Bangkok / Bangkok + Monde Nissin (Thailand) Co., Ltd. / Bangkok + Factory01 / Bangkok + One Cool Production / Bangkok
Client:
Voiz Creamy Butter
Title:
Daydreaming
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Annual ID:
OS24_FI057M
Award:
2024 Film & Video Merit Award
Agency:
Squarespace + Superprime + Sikelia
Client:
Squarespace
Title:
Hello Down There
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Annual ID:
OS24_FI058M
Award:
2024 Film & Video Merit Award
Agency:
DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client:
Burger King
Title:
It's All a Little Confusing
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Annual ID:
OS24_FI059M
Award:
2024 Film & Video Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client:
General Entertainment Authority
Title:
Rumble
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Annual ID:
OS24_FI060M
Award:
2024 Film & Video Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + Bacon X / Copenhagen + PROPPA / MADRID + Big Sync
Client:
Magnum
Title:
The Fraud
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Annual ID:
OS24_FI061M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
LePub / Milan + LePub / Amsterdam + Boomerang / Amsterdam + Publicis Ireland / Dublin
Client:
Heineken
Title:
Bar Experience
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG026M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG027M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG028M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
PSOne + BBH USA
Client:
The J.M. Smucker Company
Title:
Jif Save the Celery
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG029M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG030M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
GSD&M / Austin, TX + Tool of North America / Santa Monica, CA + Makeout / Brooklyn, NY
Client:
Pizza Hut
Title:
Sewer Delivery
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG031M
Award:
2024 Design Merit Award
Agency:
FRED & FARID / Shanghai + FF PRODUCTION / Shanghai
Client:
ABSOLUTE PURITY
Title:
CRIME FICTION
Category:
Moving Image / Single
Annual ID:
OS24_DE119M
Award:
2024 Design Merit Award
Agency:
Droga5 / New York + Meta
Client:
META
Title:
It's Your World
Category:
Moving Image / Single
Annual ID:
OS24_DE120M
Award:
2024 Branded Entertainment Merit Award
Agency:
R/GA Americas
Client:
Verizon
Title:
Catch My iPhone
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS24_BE063M
Award:
2024 Pharma Merit Award
Agency:
The Good Listening Project / Washington DC + VML / New York
Client:
The Good Listening Project
Title:
"Dying to Be Heard" - The Good Listening Project
Category:
Craft / Writing
Annual ID:
OS24_PH033M
Award:
2024 Design Merit Award
Agency:
Daughter Creative / Calgary
Client:
Alberta Cancer Foundation
Title:
Brilliance in Our Backyard
Category:
Corporate Communications
Annual ID:
OS24_DE072M
