The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple Category: Casting
As Close as You Can Get – Concert
Agency: MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client: PRISM+ Category: Casting
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + Helo / West Hollywood
Client: AB InBev, Michelob ULTRA Category: Casting
Feel The Fire
Agency: Romance Films / Cape Town + Joe Public
Client: Chicken Licken Category: Casting
Me, My Autism & I
Agency: Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client: Reckitt / Vanish x Ambitious About Autism Category: Casting
Papa
Agency: BETC Paris + CALESON / Paris + HERCULES / Paris + MOPART / Paris
Client: CANAL+ Category: Casting
The Boxer
Agency: Soho Square / Bangkok + Colgate Palmolive / Bangkok + Hogarth X Underdoc / Bangkok + Wavemaker / Bangkok
Client: Colgate Category: Casting
The Chase for Carrera
Agency: DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client: TAG Heuer Category: Casting
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple Category: Casting
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Apple Marcom + O Positive
Client:
Apple
Title:
Album Cover
Category:
Casting
Annual ID:
OS24_MI103M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Google LLC / Mountain View CA
Client:
Google | Samsung
Title:
American Gothic
Category:
Casting
Annual ID:
OS24_MI104M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client:
Apple
Title:
Another Birthday
Category:
Casting
Annual ID:
OS24_MI105M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client:
PRISM+
Title:
As Close as You Can Get – Concert
Category:
Casting
Annual ID:
OS24_MI106M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + Helo / West Hollywood
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Casting
Annual ID:
OS24_MI107M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Romance Films / Cape Town + Joe Public
Client:
Chicken Licken
Title:
Feel The Fire
Category:
Casting
Annual ID:
OS24_MI108M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + LinkedIn + Iconoclast
Client:
LinkedIn
Title:
Find Your In
Category:
Casting
Annual ID:
OS24_MI109M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Cossette / Toronto + OPC / Toronto
Client:
Egale
Title:
Help Us Remain
Category:
Casting
Annual ID:
OS24_MI110M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client:
Reckitt / Vanish x Ambitious About Autism
Title:
Me, My Autism & I
Category:
Casting
Annual ID:
OS24_MI111M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
BETC Paris + CALESON / Paris + HERCULES / Paris + MOPART / Paris
Client:
CANAL+
Title:
Papa
Category:
Casting
Annual ID:
OS24_MI112M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Casting
Annual ID:
OS24_MI113M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Soho Square / Bangkok + Colgate Palmolive / Bangkok + Hogarth X Underdoc / Bangkok + Wavemaker / Bangkok
Client:
Colgate
Title:
The Boxer
Category:
Casting
Annual ID:
OS24_MI114M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client:
TAG Heuer
Title:
The Chase for Carrera
Category:
Casting
Annual ID:
OS24_MI115M