The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
As Close as You Can Get – Concert
Agency: MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client: PRISM+ Category: Cinema Advertising
As Close as You Can Get – Cooking
Agency: MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client: PRISM+ Category: Cinema Advertising
As Close as You Can Get – Drama
Agency: MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client: PRISM+ Category: Cinema Advertising
Change The Ending
Agency: Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client: Alzheimer's Research UK Category: Cinema Advertising
Daydreaming
Agency: Ogilvy Bangkok / Bangkok + Monde Nissin (Thailand) Co., Ltd. / Bangkok + Factory01 / Bangkok + One Cool Production / Bangkok
Client: Voiz Creamy Butter Category: Cinema Advertising
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa Category: Cinema Advertising
Father & Son Film
Agency: Jung von Matt AG / Hamburg + ICONOCLAST / Berlin
Client: BMW Category: Cinema Advertising
Play It Safe
Agency: The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client: Sydney Opera House Category: Cinema Advertising
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Cinema Advertising
Award:
2024 Film & Video Merit Award
Agency:
Saatchi & Saatchi ME / Dubai
Client:
LOGI Energy
Title:
47 seconds
Category:
Cinema Advertising
Annual ID:
OS24_FI083M
Award:
2024 Film & Video Merit Award
Agency:
MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client:
PRISM+
Title:
As Close as You Can Get – Concert
Category:
Cinema Advertising
Annual ID:
OS24_FI084M
Award:
2024 Film & Video Merit Award
Agency:
MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client:
PRISM+
Title:
As Close as You Can Get – Cooking
Category:
Cinema Advertising
Annual ID:
OS24_FI085M
Award:
2024 Film & Video Merit Award
Agency:
MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client:
PRISM+
Title:
As Close as You Can Get – Drama
Category:
Cinema Advertising
Annual ID:
OS24_FI086M
Award:
2024 Film & Video Merit Award
Agency:
Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client:
Alzheimer's Research UK
Title:
Change The Ending
Category:
Cinema Advertising
Annual ID:
OS24_FI087M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy Bangkok / Bangkok + Monde Nissin (Thailand) Co., Ltd. / Bangkok + Factory01 / Bangkok + One Cool Production / Bangkok
Client:
Voiz Creamy Butter
Title:
Daydreaming
Category:
Cinema Advertising
Annual ID:
OS24_FI088M
Award:
2024 Film & Video Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Lufthansa
Title:
Every story starts with a Yes
Category:
Cinema Advertising
Annual ID:
OS24_FI089M
Award:
2024 Film & Video Merit Award
Agency:
Jung von Matt AG / Hamburg + ICONOCLAST / Berlin
Client:
BMW
Title:
Father & Son Film
Category:
Cinema Advertising
Annual ID:
OS24_FI090M
Award:
2024 Film & Video Merit Award
Agency:
The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Cinema Advertising
Annual ID:
OS24_FI091M