The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX Category: Direct Marketing
Drug Test Poster
Agency: Cheil Worldwide / Seoul + Paulus / Seoul + Philmedi / Seongnam-si
Client: JTBC Category: Direct Marketing
Hear My Last Wish
Agency: Leo Burnett Taiwan / Taipei + Fugu Fish Creations / Taipei + Digitas Taiwan / Taipei + Starcom Taiwan / Taipei
Client: Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center Category: Direct Marketing
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Direct Marketing
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin Category: Direct Marketing
Mapping the Tumor 2.0
Agency: Havas Lynx / Manchester + Lightfarm Studios / São Paulo
Client: Astra Zeneca & Merck Category: Direct Marketing
The Cancer Currency
Agency: VML Health / London + BT Creative / Washington, D.C. + The Hub London / London + BCW / London
Client: Europa Donna - European Breast Cancer Coalition Category: Direct Marketing
Run on Heinz
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago
Client: Heinz Ketchup Category: Direct Marketing
Award:
2024 Health & Wellness Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Direct Marketing
Annual ID:
OS24_HW047M
Award:
2024 Health & Wellness Merit Award
Agency:
VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Direct Marketing
Annual ID:
OS24_HW048M
Award:
2024 Health & Wellness Merit Award
Agency:
Cheil Worldwide / Seoul + Paulus / Seoul + Philmedi / Seongnam-si
Client:
JTBC
Title:
Drug Test Poster
Category:
Direct Marketing
Annual ID:
OS24_HW049M
Award:
2024 Health & Wellness Merit Award
Agency:
Leo Burnett Taiwan / Taipei + Fugu Fish Creations / Taipei + Digitas Taiwan / Taipei + Starcom Taiwan / Taipei
Client:
Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Title:
Hear My Last Wish
Category:
Direct Marketing
Annual ID:
OS24_HW050M
Award:
2024 Health & Wellness Merit Award
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Direct Marketing
Annual ID:
OS24_HW051M
Award:
2024 Health & Wellness Merit Award
Agency:
Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Direct Marketing
Annual ID:
OS24_HW052M
Award:
2024 Pharma Merit Award
Agency:
Havas Lynx / Manchester + Lightfarm Studios / São Paulo
Client:
Astra Zeneca & Merck
Title:
Mapping the Tumor 2.0
Category:
Direct Marketing
Annual ID:
OS24_PH025M
Award:
2024 Pharma Merit Award
Agency:
VML Health / London + BT Creative / Washington, D.C. + The Hub London / London + BCW / London
Client:
Europa Donna - European Breast Cancer Coalition
Title:
The Cancer Currency
Category:
Direct Marketing
Annual ID:
OS24_PH026M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
YETI / Austin
Client:
YETI
Title:
Craigslost
Category:
Direct Marketing
Annual ID:
OS24_BS029M