The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Diablo IV
Agency: 72andSunny / Los Angeles + Activision Blizzard + Dissidence / Paris + Work Editorial
Client: Blizzard Entertainment Category: Game Marketing
Hell Station
Agency: Cheil Worldwide / Seoul + BMT / Seoul
Client: Blizzard Entertainment Category: Game Marketing
Starfield - Wild Imagination
Agency: AKQA / Washington, DC + Bethesda Softworks / Rockville + Microsoft / Redmond
Client: Starfield Category: Game Marketing
Starfield Launch Campaign
Agency: AKQA / Washington, DC + Bethesda Softworks / Rockville + Microsoft / Redmond
Client: Starfield Category: Game Marketing
Town Hall for Sale
Agency: DAVID / New York + Supercell / Helsinki
Client: Clash of Clans Category: Game Marketing
Unlocking Merge Mansion
Agency: Reaktor + R&CPMK / Los Angeles, CA, USA + Jack Morton Worldwide / Los Angeles, CA, USA + Bacon / Copenhagen
Client: Metacore / Merge Mansion Category: Game Marketing
Award:
2024 Gaming Merit Award
Agency:
72andSunny / Los Angeles + Activision Blizzard + Dissidence / Paris + Work Editorial
Client:
Blizzard Entertainment
Title:
Diablo IV
Category:
Game Marketing
Annual ID:
OS24_GA027M
Award:
2024 Gaming Merit Award
Agency:
Cheil Worldwide / Seoul + BMT / Seoul
Client:
Blizzard Entertainment
Title:
Hell Station
Category:
Game Marketing
Annual ID:
OS24_GA028M
Award:
2024 Gaming Merit Award
Agency:
AKQA / Washington, DC + Bethesda Softworks / Rockville + Microsoft / Redmond
Client:
Starfield
Title:
Starfield - Wild Imagination
Category:
Game Marketing
Annual ID:
OS24_GA029M
Award:
2024 Gaming Merit Award
Agency:
AKQA / Washington, DC + Bethesda Softworks / Rockville + Microsoft / Redmond
Client:
Starfield
Title:
Starfield Launch Campaign
Category:
Game Marketing
Annual ID:
OS24_GA030M
Award:
2024 Gaming Merit Award
Agency:
R/GA APAC
Client:
PONOS Battle Cats
Title:
The OutCats
Category:
Game Marketing
Annual ID:
OS24_GA031M
Award:
2024 Gaming Merit Award
Agency:
DAVID / New York + Supercell / Helsinki
Client:
Clash of Clans
Title:
Town Hall for Sale
Category:
Game Marketing
Annual ID:
OS24_GA032M