The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Even Harry Styles
Agency: VML / Wellington + Stats NZ / Wellington
Client: Stats NZ Category: Influencer Marketing / Use of Celebrity
Lil Yachty—Close Friends
Agency: Wieden+Kennedy / Portland
Client: Instagram Category: Influencer Marketing / Use of Celebrity
Rob it to get it
Agency: BETC Paris + GUM / Paris + Soldats / Paris
Client: Distance Category: Influencer Marketing / Use of Celebrity
The Misheard Version
Agency: Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client: Specsavers Category: Influencer Marketing / Use of Celebrity
The Table Read
Agency: 72andSunny / Los Angeles + National Football League + Biscuit Filmworks
Client: National Football League Category: Influencer Marketing / Use of Celebrity
15 Minutes of Flavor
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz - Heinz Category: Influencer Marketing / Multi-Channel
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco
Client: DoorDash Category: Influencer Marketing / Multi-Channel
Hot Dog Straw
Agency: Johannes Leonardo / New York City + Spitfire Industry Industrial Design / Brooklyn, NY + Zagwear / Orangeburg, NY + Arrowhead Promotion & Fulfillment / Grand Rapids, MN
Client: Oscar Mayer Category: Influencer Marketing / Multi-Channel
Original Copies
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Influencer Marketing / Single Channel
Will it Schnitzel?
Agency: Jung von Matt AG / Hamburg + Jung von Matt DONAU / Vienna + WienTourismus / Vienna
Client: WienTourismus Category: Influencer Marketing / Single Channel
Award:
2024 Social Media Merit Award
Agency:
VML / Wellington + Stats NZ / Wellington
Client:
Stats NZ
Title:
Even Harry Styles
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM098M
Award:
2024 Social Media Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Instagram
Title:
Lil Yachty—Close Friends
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM099M
Award:
2024 Social Media Merit Award
Agency:
BETC Paris + GUM / Paris + Soldats / Paris
Client:
Distance
Title:
Rob it to get it
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM100M
Award:
2024 Social Media Merit Award
Agency:
Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client:
Specsavers
Title:
The Misheard Version
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM101M
Award:
2024 Social Media Merit Award
Agency:
72andSunny / Los Angeles + National Football League + Biscuit Filmworks
Client:
National Football League
Title:
The Table Read
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM102M
Award:
2024 Social Media Merit Award
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client:
Kraft Heinz - Heinz
Title:
15 Minutes of Flavor
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS24_SM095M
Award:
2024 Social Media Merit Award
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS24_SM096M
Award:
2024 Social Media Merit Award
Agency:
Johannes Leonardo / New York City + Spitfire Industry Industrial Design / Brooklyn, NY + Zagwear / Orangeburg, NY + Arrowhead Promotion & Fulfillment / Grand Rapids, MN
Client:
Oscar Mayer
Title:
Hot Dog Straw
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS24_SM097M
Award:
2024 Social Media Merit Award
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
Original Copies
Category:
Influencer Marketing / Single Channel
Annual ID:
OS24_SM093M