The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Corona Extra Lime
Agency: DAVID / Bogotá + Draft-Line / China + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona Category: Popular Culture Impact
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Popular Culture Impact
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide Category: Popular Culture Impact
iPager
Agency: DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client: Android Category: Popular Culture Impact
Me, My Autism & I
Agency: Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client: Reckitt / Vanish x Ambitious About Autism Category: Popular Culture Impact
Mom's Bed
Agency: Leo Burnett Korea / Seoul + TOAST Production / Seoul + Starcom Korea / Seoul + MSL Korea / Seoul
Client: McDonald's Category: Popular Culture Impact
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple Category: Popular Culture Impact
Yellow Canteen
Agency: INNOCEAN Indonesia / Jakarta
Client: Dulux (ICI Paints Indonesia) Category: Popular Culture Impact
Award:
2024 Cultural Driver Merit Award
Agency:
DAVID / Bogotá + Draft-Line / China + Macarena & Co / Bogotá + DAVID / New York
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Popular Culture Impact
Annual ID:
OS24_CD011M
Award:
2024 Cultural Driver Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Popular Culture Impact
Annual ID:
OS24_CD012M
Award:
2024 Cultural Driver Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client:
Tide
Title:
Gonna Need More Tide
Category:
Popular Culture Impact
Annual ID:
OS24_CD013M
Award:
2024 Cultural Driver Merit Award
Agency:
DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client:
Android
Title:
iPager
Category:
Popular Culture Impact
Annual ID:
OS24_CD014M
Award:
2024 Cultural Driver Merit Award
Agency:
Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client:
Reckitt / Vanish x Ambitious About Autism
Title:
Me, My Autism & I
Category:
Popular Culture Impact
Annual ID:
OS24_CD015M
Award:
2024 Cultural Driver Merit Award
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Popular Culture Impact
Annual ID:
OS24_CD016M
Award:
2024 Cultural Driver Merit Award
Agency:
Leo Burnett Korea / Seoul + TOAST Production / Seoul + Starcom Korea / Seoul + MSL Korea / Seoul
Client:
McDonald's
Title:
Mom's Bed
Category:
Popular Culture Impact
Annual ID:
OS24_CD017M
Award:
2024 Cultural Driver Merit Award
Agency:
DDB Group Italy / Milan
Client:
IKEA
Title:
Sakerhet
Category:
Popular Culture Impact
Annual ID:
OS24_CD018M
Award:
2024 Cultural Driver Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Popular Culture Impact
Annual ID:
OS24_CD019M