The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Typography / Typeface Design
Maqroo
Agency: Leo Burnett Dubai / Dubai + Omantel / Oman
Client: Omantel Category: Typography / Typeface Design
JIN JIANG QUAN BRAND
Agency: Xi'an Gaopeng / Xi'an
Client: JIN JIANG QUAN Category: Typography / Static
RTS Cambridge Convention: Too Much To Watch
Agency: Studio Kiln + 4creative + Channel 4 / London + Royal Television Society / Cambridge
Client: Royal Television Society / Channel 4 Television Category: Typography / Dynamic / In Motion
Award:
2024 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Typography / Typeface Design
Annual ID:
OS24_DE078M
Award:
2024 Design Merit Award
Agency:
Leo Burnett Dubai / Dubai + Omantel / Oman
Client:
Omantel
Title:
Maqroo
Category:
Typography / Typeface Design
Annual ID:
OS24_DE079M
Award:
2024 Design Merit Award
Agency:
Xi'an Gaopeng / Xi'an
Client:
JIN JIANG QUAN
Title:
JIN JIANG QUAN BRAND
Category:
Typography / Static
Annual ID:
OS24_DE080M
Award:
2024 Design Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
What the Football
Category:
Typography / Static
Annual ID:
OS24_DE081M