The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Dreamcaster Documentary
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + Helo / West Hollywood + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Use of Drama
The Boxer
Agency: Soho Square / Bangkok + Colgate Palmolive / Bangkok + Wavemaker / Bangkok + Hogarth X Underdoc / Bangkok
Client: Colgate Category: Use of Drama
The Chat
Agency: BMB / London + Breast Cancer Now / London
Client: Breast Cancer Now Category: Use of Drama
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Use of Drama
Help Us Remain
Agency: Cossette / Toronto + OPC / Toronto + Outsider Editorial / Toronto + Pirate Sound / Toronto
Client: Egale Category: Use of Drama
The Stories That Killed Us
Agency: LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client: Propuesta Cívica A.C. Category: Use of Drama
You Don't Know The Half Of It
Agency: Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client: The Harris Project Category: Use of Drama
Award:
2024 Branded Entertainment Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + Helo / West Hollywood + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster Documentary
Category:
Use of Drama
Annual ID:
OS24_BE079M
Award:
2024 Branded Entertainment Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Use of Drama
Annual ID:
OS24_BE080M
Award:
2024 Branded Entertainment Merit Award
Agency:
Soho Square / Bangkok + Colgate Palmolive / Bangkok + Wavemaker / Bangkok + Hogarth X Underdoc / Bangkok
Client:
Colgate
Title:
The Boxer
Category:
Use of Drama
Annual ID:
OS24_BE081M
Award:
2024 Branded Entertainment Merit Award
Agency:
Creative X, Meta + Modern Arts
Client:
WhatsApp, Meta
Title:
We Are Ayenda
Category:
Use of Drama
Annual ID:
OS24_BE082M
Award:
2024 Social Media Merit Award
Agency:
BMB / London + Breast Cancer Now / London
Client:
Breast Cancer Now
Title:
The Chat
Category:
Use of Drama
Annual ID:
OS24_SM115M
Award:
2024 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Use of Drama
Annual ID:
OS24_FI123M
Award:
2024 Film & Video Merit Award
Agency:
Cossette / Toronto + OPC / Toronto + Outsider Editorial / Toronto + Pirate Sound / Toronto
Client:
Egale
Title:
Help Us Remain
Category:
Use of Drama
Annual ID:
OS24_FI124M
Award:
2024 Film & Video Merit Award
Agency:
LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client:
Propuesta Cívica A.C.
Title:
The Stories That Killed Us
Category:
Use of Drama
Annual ID:
OS24_FI125M
Award:
2024 Film & Video Merit Award
Agency:
Creative X, Meta + Modern Arts
Client:
WhatsApp, Meta
Title:
We Are Ayenda
Category:
Use of Drama
Annual ID:
OS24_FI126M