The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Without Consent - A Message from Ella
Agency: Tempomedia Filmproduktion / Hamburg + adam&eveBerlin + DDB Group Germany / Berlin + Supreme Music / Berlin
Client: Deutsche Telekom Category: Use of Technology / AI
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Use of Technology
Stronger
Agency: TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client: The Riky Rick Foundation Category: Use of Technology / AI
fixing the bAIs
Agency: MullenLowe MENA FZ LLC / Dubai + Current Global MENAT / Dubai + Bluamoeba DMCC / Dubai
Client: Aurora50 Category: Use of Technology
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Use of Technology
Rewilding Mode
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client: Husqvarna Category: Use of Technology
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Tempomedia Filmproduktion / Hamburg + adam&eveBerlin + DDB Group Germany / Berlin + Supreme Music / Berlin
Client:
Deutsche Telekom
Title:
Without Consent - A Message from Ella
Category:
Use of Technology / AI
Annual ID:
OS24_MI119M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Use of Technology
Annual ID:
OS24_MI118M
Award:
2024 Music & Sound Craft Merit Award
Agency:
TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client:
The Riky Rick Foundation
Title:
Stronger
Category:
Use of Technology / AI
Annual ID:
OS24_MS059M
Award:
2024 Creative Use of Data Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + Current Global MENAT / Dubai + Bluamoeba DMCC / Dubai
Client:
Aurora50
Title:
fixing the bAIs
Category:
Use of Technology
Annual ID:
OS24_CU024M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Use of Technology
Annual ID:
OS24_IC024M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client:
Husqvarna
Title:
Rewilding Mode
Category:
Use of Technology
Annual ID:
OS24_IC025M