The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Best of Radio & Audio-First
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Best of Interactive & Mobile Craft
Inflation Cookbook
Agency: Dentsu Creative Canada + SkipTheDishes
Client: SkipTheDishes Category: Best of Creative Use of Data
Play It Safe
Agency: Revolver + Somesuch + The Monkeys, part of Accenture Song / Sydney
Client: Sydney Opera House Category: Best of Moving Image Craft & Production
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign Category: Best of Design
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin Category: Best of Experiential & Immersive
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Best of Creative Effectiveness
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco
Client: DoorDash Category: Best of Social Media
Play It Safe
Agency: The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client: Sydney Opera House Category: Best of Branded Entertainment
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Best of Interactive, Online & Mobile
Just Date a Farmer
Agency: Rethink / New York + Kraft Heinz - Just Crack an Egg
Client: Kraft Heinz - Just Crack an Egg Category: Best of Public Relations
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Best of Integrated / Omnichannel
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Best of Music & Sound Craft
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft Category: Best of Creative Use of Technology
H150 Anniversary
Agency: LePub / Milan + Boomerang / Amsterdam + Prettybird / London + MassiveMusic / Amsterdam
Client: Heineken Category: Best of Direct Marketing
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Best of Film & Video
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Best of Pharma
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Best of Health & Wellness
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Best of Print & Promotional
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light Category: Best of Out of Home
Award:
2024 Radio & Audio-First Best of Discipline Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Best of Radio & Audio-First
Annual ID:
OS24_RA000G
Award:
2024 Interactive & Mobile Craft Best of Discipline Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Best of Interactive & Mobile Craft
Annual ID:
OS24_IC000G
Award:
2024 Creative Use of Data Best of Discipline Pencil
Agency:
Dentsu Creative Canada + SkipTheDishes
Client:
SkipTheDishes
Title:
Inflation Cookbook
Category:
Best of Creative Use of Data
Annual ID:
OS24_CU000G
Award:
2024 Moving Image Craft & Production Best of Discipline Pencil
Agency:
Revolver + Somesuch + The Monkeys, part of Accenture Song / Sydney
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Best of Moving Image Craft & Production
Annual ID:
OS24_MI000G
Award:
2024 Design Best of Discipline Pencil
Agency:
DENTSU INC. / Tokyo
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Best of Design
Annual ID:
OS24_DE000G
Award:
2024 Experiential & Immersive Best of Discipline Pencil
Agency:
Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Best of Experiential & Immersive
Annual ID:
OS24_EX000G
Award:
2024 Creative Effectiveness Best of Discipline Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Best of Creative Effectiveness
Annual ID:
OS24_CE000G
Award:
2024 Cultural Driver Best of Discipline Pencil
Agency:
McCann New York + Microsoft
Client:
Microsoft
Title:
ADLaM
Category:
Best of Cultural Driver
Annual ID:
OS24_CD000G
Award:
2024 Social Media Best of Discipline Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Best of Social Media
Annual ID:
OS24_SM000G
Award:
2024 Branded Entertainment Best of Discipline Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Best of Branded Entertainment
Annual ID:
OS24_BE000G
Award:
2024 Interactive, Online & Mobile Best of Discipline Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Best of Interactive, Online & Mobile
Annual ID:
OS24_IN000G
Award:
2024 Public Relations Best of Discipline Pencil
Agency:
Rethink / New York + Kraft Heinz - Just Crack an Egg
Client:
Kraft Heinz - Just Crack an Egg
Title:
Just Date a Farmer
Category:
Best of Public Relations
Annual ID:
OS24_PR000G
Award:
2024 Integrated / Omnichannel Best of Discipline Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Best of Integrated / Omnichannel
Annual ID:
OS24_IG000G
Award:
2024 Brand-Side / In-House Best of Discipline Pencil
Agency:
Lazada
Client:
Lazada
Title:
AN UNNECESSARY LOVE STORY
Category:
Best of Brand-Side / In-House
Annual ID:
OS24_BS000G
Award:
2024 Music & Sound Craft Best of Discipline Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Best of Music & Sound Craft
Annual ID:
OS24_MS000G
Award:
2024 Creative Use of Technology Best of Discipline Pencil
Agency:
McCann New York + Microsoft
Client:
Microsoft
Title:
ADLaM
Category:
Best of Creative Use of Technology
Annual ID:
OS24_CT000G
Award:
2024 Direct Marketing Best of Discipline Pencil
Agency:
LePub / Milan + Boomerang / Amsterdam + Prettybird / London + MassiveMusic / Amsterdam
Client:
Heineken
Title:
H150 Anniversary
Category:
Best of Direct Marketing
Annual ID:
OS24_DM000G
Award:
2024 Film & Video Best of Discipline Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Best of Film & Video
Annual ID:
OS24_FI000G
Award:
2024 Pharma Best of Discipline Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Best of Pharma
Annual ID:
OS24_PH000G
Award:
2024 Health & Wellness Best of Discipline Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Best of Health & Wellness
Annual ID:
OS24_HW000G
Award:
2024 Print & Promotional Best of Discipline Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Best of Print & Promotional
Annual ID:
OS24_PT000G
Award:
2024 IP & Product Design Best of Discipline Pencil
Agency:
McCann New York + Microsoft
Client:
Microsoft
Title:
ADLaM
Category:
Best of IP & Product Design
Annual ID:
OS24_IP000G