The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Sacred Dirt
Agency: DENTSU INC. / Tokyo
Client: Asahi Television Broadcasting Corporation Category: Posters / Series
Critics Welcome
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Posters / Series
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea Category: Posters / Series
Reach for the Summit
Agency: DENTSU INC. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Posters / Series
beautiful panic
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client: The Ad Museum Tokyo Category: Posters / Series
Driving Sun — Rally Japan 2023
Agency: Dentsu Inc. / Tokyo + ADBRAIN INC. / Tokyo + VONS pictures, Inc. / Tokyo + SHINDII, LLC. / Tokyo
Client: Rally Japan 2023 Commission Category: Posters / Series
#UnplasticIndia
Agency: VML India + Illusion CGI Studio / Bangkok
Client: THE TIMES OF INDIA Category: Posters / Series
Ballots Against Bullets - Survivors
Agency: alma DDB / Miami + Change the Ref + Not Normal Films
Client: Change the Ref Category: Posters / Series
CCR Collab
Agency: Centro Cultural Recoleta
Client: Centro Cultural Recoleta Category: Posters / Series
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO Category: Posters / Series
The Future is Black
Agency: FCB Brasil / São Paulo + Raça Magazine / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: Posters / Series
The Wait
Agency: 1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client: Heinz Category: Posters / Series
We didn't write this campaign
Agency: MRM Chile / Santiago + NotCo / Santiago
Client: NotCo / NotMilk Category: Posters / Series
Critics Welcome - 3D
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Posters / Single
Critics Welcome - Pink
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Posters / Single
Critics Welcome - Triumph
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Posters / Single
Flower World
Agency: Day Day Up Design Consultancy / Zhongshan, Guangdong
Client: Flower world flower shop Category: Posters / Series
Parkscapes vol.3
Agency: LG2 / Montreal
Client: Community Music Schools of Toronto and Kingsway Music Library Category: Posters / Series
Story Shadows
Agency: Hoffman York / Milwaukee
Client: Milwaukee International Kite Festival Category: Posters / Series
The world through children's eyes
Agency: Day Day Up Design Consultancy / Zhongshan, Guangdong
Client: Dadao Children's Art Category: Posters / Series
Award:
2024 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Asahi Television Broadcasting Corporation
Title:
The Sacred Dirt
Category:
Posters / Series
Annual ID:
OS24_DE006G
Award:
2024 Print & Promotional Silver Pencil
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome
Category:
Posters / Series
Annual ID:
OS24_PT011S
Award:
2024 Print & Promotional Silver Pencil
Agency:
DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client:
Ikea
Title:
Proudly Second Best
Category:
Posters / Series
Annual ID:
OS24_PT012S
Award:
2024 Print & Promotional Silver Pencil
Agency:
DDB / Paris
Client:
Honda Moto France
Title:
The beautiful fail
Category:
Posters / Series
Annual ID:
OS24_PT013S
Award:
2024 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
THE HOKKOKU SHIMBUN
Title:
Reach for the Summit
Category:
Posters / Series
Annual ID:
OS24_DE021S
Award:
2024 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client:
The Ad Museum Tokyo
Title:
beautiful panic
Category:
Posters / Series
Annual ID:
OS24_DE038B
Award:
2024 Design Bronze Pencil
Agency:
Dentsu Inc. / Tokyo + ADBRAIN INC. / Tokyo + VONS pictures, Inc. / Tokyo + SHINDII, LLC. / Tokyo
Client:
Rally Japan 2023 Commission
Title:
Driving Sun — Rally Japan 2023
Category:
Posters / Series
Annual ID:
OS24_DE039B
Award:
2024 Print & Promotional Merit Award
Agency:
VML India + Illusion CGI Studio / Bangkok
Client:
THE TIMES OF INDIA
Title:
#UnplasticIndia
Category:
Posters / Series
Annual ID:
OS24_PT043M
Award:
2024 Print & Promotional Merit Award
Agency:
alma DDB / Miami + Change the Ref + Not Normal Films
Client:
Change the Ref
Title:
Ballots Against Bullets - Survivors
Category:
Posters / Series
Annual ID:
OS24_PT044M
Award:
2024 Print & Promotional Merit Award
Agency:
Centro Cultural Recoleta
Client:
Centro Cultural Recoleta
Title:
CCR Collab
Category:
Posters / Series
Annual ID:
OS24_PT045M
Award:
2024 Print & Promotional Merit Award
Agency:
DAVID / Buenos Aires + AB Inbev
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Posters / Series
Annual ID:
OS24_PT046M
Award:
2024 Print & Promotional Merit Award
Agency:
FCB Brasil / São Paulo + Raça Magazine / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo
Client:
Raça Magazine
Title:
The Future is Black
Category:
Posters / Series
Annual ID:
OS24_PT047M
Award:
2024 Print & Promotional Merit Award
Agency:
1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client:
Heinz
Title:
The Wait
Category:
Posters / Series
Annual ID:
OS24_PT048M
Award:
2024 Print & Promotional Merit Award
Agency:
MRM Chile / Santiago + NotCo / Santiago
Client:
NotCo / NotMilk
Title:
We didn't write this campaign
Category:
Posters / Series
Annual ID:
OS24_PT049M
Award:
2024 Print & Promotional Merit Award
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome - 3D
Category:
Posters / Single
Annual ID:
OS24_PT040M
Award:
2024 Print & Promotional Merit Award
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome - Pink
Category:
Posters / Single
Annual ID:
OS24_PT041M
Award:
2024 Print & Promotional Merit Award
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome - Triumph
Category:
Posters / Single
Annual ID:
OS24_PT042M
Award:
2024 Design Merit Award
Agency:
Day Day Up Design Consultancy / Zhongshan, Guangdong
Client:
Flower world flower shop
Title:
Flower World
Category:
Posters / Series
Annual ID:
OS24_DE106M
Award:
2024 Design Merit Award
Agency:
LG2 / Montreal
Client:
Community Music Schools of Toronto and Kingsway Music Library
Title:
Parkscapes vol.3
Category:
Posters / Series
Annual ID:
OS24_DE107M
Award:
2024 Design Merit Award
Agency:
Hoffman York / Milwaukee
Client:
Milwaukee International Kite Festival
Title:
Story Shadows
Category:
Posters / Series
Annual ID:
OS24_DE108M