The One Show
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Category
Posters / Series
Annual ID
OS24_DE021S
About the Work
The Kanazawa High School Sumo Tournament serves as the pinnacle stage for high school sumo, drawing athletes from across Japan who aim for the summit. This year marked the first in-person event in four years, navigating the challenges of the COVID-19 pandemic and coinciding with renovations to the sumo arena.
In an era where online streaming has become the norm for all forms of spectating and theatrical events, it was crucial to reiterate to the local residents, who had distanced themselves due to the pandemic, the unique thrill of witnessing the grand battles the athletes unfold on-site.
This tournament is the summit showdown to determine the best in Japan, with the athletes' sculpted, colossal bodies exuding a majestic aura.
Symbolically, we envisioned the pairing of two wrestlers as "grand mountains," drawing inspiration from Chinese landscape paintings and mist-covered high mountain photographs. Monochrome photographs capturing swirling dust create a sense of tension fitting for the summit showdown. In contrast to the distant perspective of Chinese landscape paintings, close-up shots looking up at the wrestlers authentically reproduce the unique sense of presence and the grandeur of the mountains, providing a sensation that online broadcasts cannot convey.
As a result, on the day of the tournament, the newspaper coverage reached approximately 300,000 people, mainly among the local residents, and the venue was almost full. The number of attendees increased by about 125% from the previous in-person event, reaching approximately 10,000 people.
In an era where online streaming has become the norm for all forms of spectating and theatrical events, it was crucial to reiterate to the local residents, who had distanced themselves due to the pandemic, the unique thrill of witnessing the grand battles the athletes unfold on-site.
This tournament is the summit showdown to determine the best in Japan, with the athletes' sculpted, colossal bodies exuding a majestic aura.
Symbolically, we envisioned the pairing of two wrestlers as "grand mountains," drawing inspiration from Chinese landscape paintings and mist-covered high mountain photographs. Monochrome photographs capturing swirling dust create a sense of tension fitting for the summit showdown. In contrast to the distant perspective of Chinese landscape paintings, close-up shots looking up at the wrestlers authentically reproduce the unique sense of presence and the grandeur of the mountains, providing a sensation that online broadcasts cannot convey.
As a result, on the day of the tournament, the newspaper coverage reached approximately 300,000 people, mainly among the local residents, and the venue was almost full. The number of attendees increased by about 125% from the previous in-person event, reaching approximately 10,000 people.
2024 Awards
Total Points: 21
Silver Pencil
Credits
Agency
Dentsu Inc. / Tokyo
Client / Brand
THE HOKKOKU SHIMBUN / Ishikawa
Production Company
WOIL inc. / Tokyo
SHOEI INC. / Tokyo
Art Director
Satoshi Kohno
Copywriter
Iori Anegawa
Kazuki Sato
Creative Director
Iori Anegawa
Photographer
Ryohei Takanashi
Business Producer
Yugo Kizukuri
Creative Producer
Koji Abe
Media Producer
Koji Yamamoto
Photo Producer
Hayato Satomi
Daichi Hamaguchi
Printing Director
Shunichi Yamashita
Retoucher
Ren Arai
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