The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Nutter Butter, You Good?
Agency: Dentsu Creative / New York
Client: Mondelēz International / Nutter Butter Category: Social Post / Single Platform Series
One Second Ads
Agency: Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client: Budweiser Category: Social Post / Single Platform Series
Breathe Through It
Agency: DAVID / Madrid + Mondelez / Zürich + Hogarth / Madrid + Pickle Music / Madrid
Client: Mondelez Category: Broadcast / Series
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Use of Humor
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats Category: Use of Humor
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Stunts & Activations
Every Sauce
Agency: Wieden+Kennedy / London + The Kraft Heinz Company / London + NOT Wieden+Kennedy / London + WracK / London
Client: Heinz Category: Stunts & Activations
Chilean Sea Bass
Agency: Mischief @ No Fixed Address / New York
Client: Goldfish Category: Stunts & Activations
The Sensational Transfer
Agency: Garbergs / Stockholm + FLX / Stockholm + Folkstudion / Stockholm
Client: The Swedish Childhood Cancer Fund Category: Public Relations
Shark Week
Agency: TBWA\Sydney / Sydney + Fabric / Sydney + Eleven PR / Sydney + FINCH / Sydney
Client: Modibodi Category: Public Relations
Become The Knight
Agency: ALTO NY / New York + RESET + Meta Reality Labs / San Francisco
Client: Meta Reality Labs Category: Cinematography / Single
Earth Defender
Agency: Heckler / Singapore + Studio Birthplace / Bali
Client: Novo Amor/Believe Category: Cinematography / Single
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Cinematography / Single
Ink Of Democracy
Agency: Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Client: The Times Of India Category: Newspaper / Single
Alcaraz Signs
Agency: DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client: Netflix Category: Innovation / Use of Media in Public Relations
DOOM Mowers
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + B-reel Films / Stockholm
Client: Husqvarna Category: Innovation / Use of Media in Public Relations
Blood Aid
Agency: DM9 / Sao Paulo
Client: DASA Health Diagnostics Category: Craft / Data-Driven Personalization
Coors Light's Out
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Coors Light Category: Creative Effectiveness / Beverages - Alcoholic Drinks
Feliz St Patrick's Day
Agency: Wieden+Kennedy / London + Pernod Ricard / Stockholm + WracK / London
Client: Kahlúa Category: Creative Effectiveness / Beverages - Alcoholic Drinks
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Film & Video
The orange
Agency: LG2 / Montreal + Circonflex + Rodeo FX + FAAV Studio
Client: Fondation CHU Sainte-Justine Category: Film & Video
Stop Bullying
Agency: Ogilvy Greece / Athens
Client: Greek Ministry of Education Category: Film & Video
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Use of Licensed Music
Airquity
Agency: Havas Lynx / Manchester + Prose on Pixels / Manchester + EarSwitch / Manchester + Realise Design / Bristol
Client: EarSwitch Category: Products
4th Judge
Agency: BigTime Creative Shop / Riyadh
Client: the ring magazine Category: Use of AI / Other
Motorola Deep Connect
Agency: Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client: Motorola Category: Physical Product & Mobile Integration
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Craft / Art Direction
The Snowball
Agency: FCB Health New York, an IPG Health Company / New York + SAFE Project / Arlington VA + LOBO / New York + Bumblebeat / New York
Client: SAFE Project Category: Craft / Art Direction
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung Category: Craft / Photography
BKFC : The Impossible Collab'
Agency: BUZZMAN / PARIS + Burger King France / PARIS + KFC / PARIS + Havas / Paris
Client: Burger King France Category: Brand Partnerships
Paid Through Parents
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Influencer Marketing / Multi-Channel
Address Change
Agency: LG2 / Quebec + Dans La Rue + Circonflex + OKOK
Client: Dans La Rue Category: Influencer Marketing / Multi-Channel
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Experiential / Immersive / Events
Malmö Oat Milkers
Agency: Oatly / Philadelphia + Minor League Baseball / New York + Diamond Baseball Holdings / New York
Client: Oatly, Inc. Category: Experiential / Immersive / Events
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra + The Mill / New York
Client: AB InBev / Michelob ULTRA Category: Use of Technology
Yoga Village
Agency: TBWA\Group China / Shanghai + Shanghai SHIBEI Media Co.,Ltd. / Shanghai
Client: adidas China Category: Billboards & Transit / Series
Heineken Heidden in Plain Sight
Agency: Leo / Kuala Lumpur
Client: Heineken Category: Billboards & Transit / Series
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Billboards & Transit / Series
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard Category: B2B Communications
Au pied de cochon Branding
Agency: Sid Lee + Au pied de cochon / Montreal
Client: Au pied de cochon Category: Packaging / Mass-market
EKOS RYOS PACKAGING
Agency: Tátil Design / Sao Paulo + GAZPACHO PRODUCOES / SÃO PAULO + BLACK LETRA / SÃO PAULO + InariType / SÃO PAULO
Client: NATURA Category: Packaging / Mass-market
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ Category: Out of Home / Billboards & Transit
Don’t Sleep on Saquon
Agency: The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client: Unisom Category: Creative Effectiveness / Health & Wellness / Pharmaceuticals
Winning Isn't Comfortable
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Joint Editorial / Portland + ICONOCLAST
Client: Nike Running Category: TV, VOD, & Online / 30 Seconds and Under - Single
The Wonderland of Artist’s Books
Agency: T-Change Design Studio / Nanjing
Client: Jiangsu Phoenix Fine Arts Publishing House Category: Editorial / Books
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Brand Partnerships
DIARY OF GLORY
Agency: DENTSU INC. / Tokyo
Client: The Dentsu Advertising Awards 76th Anniversary Category: Craft / Art Direction
Kentucky Fly Chicken
Agency: Ogilvy Australia / Sydney
Client: Kentucky Fried Chicken Category: Commerce
Award:
2025 Social Media Bronze Pencil
Agency:
Dentsu Creative / New York
Client:
Mondelēz International / Nutter Butter
Title:
Nutter Butter, You Good?
Category:
Social Post / Single Platform Series
Annual ID:
OS25_SM018B
Award:
2025 Social Media Bronze Pencil
Agency:
Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client:
Budweiser
Title:
One Second Ads
Category:
Social Post / Single Platform Series
Annual ID:
OS25_SM019B
Award:
2025 Radio & Audio-First Bronze Pencil
Agency:
DAVID / Madrid + Mondelez / Zürich + Hogarth / Madrid + Pickle Music / Madrid
Client:
Mondelez
Title:
Breathe Through It
Category:
Broadcast / Series
Annual ID:
OS25_RA010B
Award:
2025 Integrated / Omnichannel Bronze Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Use of Humor
Annual ID:
OS25_IG021B
Award:
2025 Integrated / Omnichannel Bronze Pencil
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client:
Uber Eats
Title:
Football is for Food
Category:
Use of Humor
Annual ID:
OS25_IG022B
Award:
2025 Social Media Bronze Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Stunts & Activations
Annual ID:
OS25_SM022B
Award:
2025 Social Media Bronze Pencil
Agency:
Wieden+Kennedy / London + The Kraft Heinz Company / London + NOT Wieden+Kennedy / London + WracK / London
Client:
Heinz
Title:
Every Sauce
Category:
Stunts & Activations
Annual ID:
OS25_SM023B
Award:
2025 Social Media Bronze Pencil
Agency:
Mischief @ No Fixed Address / New York
Client:
Goldfish
Title:
Chilean Sea Bass
Category:
Stunts & Activations
Annual ID:
OS25_SM024B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Garbergs / Stockholm + FLX / Stockholm + Folkstudion / Stockholm
Client:
The Swedish Childhood Cancer Fund
Title:
The Sensational Transfer
Category:
Public Relations
Annual ID:
OS25_HW024B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
TBWA\Sydney / Sydney + Fabric / Sydney + Eleven PR / Sydney + FINCH / Sydney
Client:
Modibodi
Title:
Shark Week
Category:
Public Relations
Annual ID:
OS25_HW025B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
ALTO NY / New York + RESET + Meta Reality Labs / San Francisco
Client:
Meta Reality Labs
Title:
Become The Knight
Category:
Cinematography / Single
Annual ID:
OS25_MI039B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Heckler / Singapore + Studio Birthplace / Bali
Client:
Novo Amor/Believe
Title:
Earth Defender
Category:
Cinematography / Single
Annual ID:
OS25_MI040B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Submerged
Category:
Cinematography / Single
Annual ID:
OS25_MI041B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Client:
The Times Of India
Title:
Ink Of Democracy
Category:
Newspaper / Single
Annual ID:
OS25_PT016B
Award:
2025 Public Relations Bronze Pencil
Agency:
DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client:
Netflix
Title:
Alcaraz Signs
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS25_PR024B
Award:
2025 Public Relations Bronze Pencil
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + B-reel Films / Stockholm
Client:
Husqvarna
Title:
DOOM Mowers
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS25_PR025B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
DM9 / Sao Paulo
Client:
DASA Health Diagnostics
Title:
Blood Aid
Category:
Craft / Data-Driven Personalization
Annual ID:
OS25_DM043B
Award:
2025 Creative Effectiveness Bronze Pencil
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Coors Light
Title:
Coors Light's Out
Category:
Creative Effectiveness / Beverages - Alcoholic Drinks
Annual ID:
OS25_CE009B
Award:
2025 Creative Effectiveness Bronze Pencil
Agency:
Wieden+Kennedy / London + Pernod Ricard / Stockholm + WracK / London
Client:
Kahlúa
Title:
Feliz St Patrick's Day
Category:
Creative Effectiveness / Beverages - Alcoholic Drinks
Annual ID:
OS25_CE010B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Film & Video
Annual ID:
OS25_HW020B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
LG2 / Montreal + Circonflex + Rodeo FX + FAAV Studio
Client:
Fondation CHU Sainte-Justine
Title:
The orange
Category:
Film & Video
Annual ID:
OS25_HW021B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Ogilvy Greece / Athens
Client:
Greek Ministry of Education
Title:
Stop Bullying
Category:
Film & Video
Annual ID:
OS25_HW022B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Use of Licensed Music
Annual ID:
OS25_MS020B
Award:
2025 Pharma Bronze Pencil
Agency:
Havas Lynx / Manchester + Prose on Pixels / Manchester + EarSwitch / Manchester + Realise Design / Bristol
Client:
EarSwitch
Title:
Airquity
Category:
Products
Annual ID:
OS25_PH007B
Award:
2025 Creative Use of Technology Bronze Pencil
Agency:
BigTime Creative Shop / Riyadh
Client:
the ring magazine
Title:
4th Judge
Category:
Use of AI / Other
Annual ID:
OS25_CT014B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client:
Motorola
Title:
Motorola Deep Connect
Category:
Physical Product & Mobile Integration
Annual ID:
OS25_IN025B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Craft / Art Direction
Annual ID:
OS25_HW028B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
FCB Health New York, an IPG Health Company / New York + SAFE Project / Arlington VA + LOBO / New York + Bumblebeat / New York
Client:
SAFE Project
Title:
The Snowball
Category:
Craft / Art Direction
Annual ID:
OS25_HW029B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
Scholz & Friends / Germany
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Craft / Photography
Annual ID:
OS25_PT025B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
BUZZMAN / PARIS + Burger King France / PARIS + KFC / PARIS + Havas / Paris
Client:
Burger King France
Title:
BKFC : The Impossible Collab'
Category:
Brand Partnerships
Annual ID:
OS25_DM042B
Award:
2025 Social Media Bronze Pencil
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
Paid Through Parents
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS25_SM025B
Award:
2025 Social Media Bronze Pencil
Agency:
LG2 / Quebec + Dans La Rue + Circonflex + OKOK
Client:
Dans La Rue
Title:
Address Change
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS25_SM026B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Experiential / Immersive / Events
Annual ID:
OS25_BS016B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Oatly / Philadelphia + Minor League Baseball / New York + Diamond Baseball Holdings / New York
Client:
Oatly, Inc.
Title:
Malmö Oat Milkers
Category:
Experiential / Immersive / Events
Annual ID:
OS25_BS017B
Award:
2025 Out of Home Bronze Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
B2B Communications
Annual ID:
OS25_OH037B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra + The Mill / New York
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Use of Technology
Annual ID:
OS25_MS027B
Award:
2025 Out of Home Bronze Pencil
Agency:
TBWA\Group China / Shanghai + Shanghai SHIBEI Media Co.,Ltd. / Shanghai
Client:
adidas China
Title:
Yoga Village
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH032B
Award:
2025 Out of Home Bronze Pencil
Agency:
Leo / Kuala Lumpur
Client:
Heineken
Title:
Heineken Heidden in Plain Sight
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH033B
Award:
2025 Out of Home Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH034B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client:
Mastercard
Title:
Room for Everyone
Category:
B2B Communications
Annual ID:
OS25_EX021B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
B2B Communications
Annual ID:
OS25_EX022B
Award:
2025 Design Bronze Pencil
Agency:
Sid Lee + Au pied de cochon / Montreal
Client:
Au pied de cochon
Title:
Au pied de cochon Branding
Category:
Packaging / Mass-market
Annual ID:
OS25_DE032B
Award:
2025 Design Bronze Pencil
Agency:
Tátil Design / Sao Paulo + GAZPACHO PRODUCOES / SÃO PAULO + BLACK LETRA / SÃO PAULO + InariType / SÃO PAULO
Client:
NATURA
Title:
EKOS RYOS PACKAGING
Category:
Packaging / Mass-market
Annual ID:
OS25_DE033B
Award:
2025 Direct Marketing Bronze Pencil
Agency:
Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Out of Home / Billboards & Transit
Annual ID:
OS25_DM030B
Award:
2025 Creative Effectiveness Bronze Pencil
Agency:
The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client:
Unisom
Title:
Don’t Sleep on Saquon
Category:
Creative Effectiveness / Health & Wellness / Pharmaceuticals
Annual ID:
OS25_CE011B
Award:
2025 Film & Video Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton + Joint Editorial / Portland + ICONOCLAST
Client:
Nike Running
Title:
Winning Isn't Comfortable
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS25_FI021B
Award:
2025 Design Bronze Pencil
Agency:
T-Change Design Studio / Nanjing
Client:
Jiangsu Phoenix Fine Arts Publishing House
Title:
The Wonderland of Artist’s Books
Category:
Editorial / Books
Annual ID:
OS25_DE028B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Brand Partnerships
Annual ID:
OS25_BS023B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
The Dentsu Advertising Awards 76th Anniversary
Title:
DIARY OF GLORY
Category:
Craft / Art Direction
Annual ID:
OS25_PT024B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy Australia / Sydney
Client:
Kentucky Fried Chicken
Title:
Kentucky Fly Chicken
Category:
Commerce
Annual ID:
OS25_EX020B
