The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Yoga Village
Agency: TBWA\Group China / Shanghai + Shanghai SHIBEI Media Co.,Ltd. / Shanghai
Client: adidas China Category: Billboards & Transit / Series
Heineken Heidden in Plain Sight
Agency: Leo / Kuala Lumpur
Client: Heineken Category: Billboards & Transit / Series
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Billboards & Transit / Series
Windows
Agency: Uncommon Creative Studio / London + British Airways / London
Client: British Airways Category: Craft / Photography
For Every Slice of Sun
Agency: DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client: Corona Category: Craft / Photography
Pizzaria Di Yesterday
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: P.O.P. & In-Store / Series
Pressed
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Billboards & Transit / Single
CHECOLAND
Agency: Wieden+Kennedy México / Mexico City + Uber Eats México / CDMX
Client: Uber Eats Category: Use of Humor
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux Category: Innovation / New Ideas in Out of Home
Eye Test Menu
Agency: Ogilvy / Bengaluru
Client: Titan Eye + Category: Innovation / New Ideas in Out of Home
The postal changing rooms
Agency: BETC / Paris + Carré Noir / Paris
Client: La Poste Category: P.O.P. & In-Store / Single
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Out of Home for Good
Turf Finder
Agency: Leo India / Mumbai + Pepsico India Holding Pvt Ltd / mumbai
Client: Gatorade Category: Experiential & Installations / Brand Installations
Award:
2025 Out of Home Bronze Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
B2B Communications
Annual ID:
OS25_OH037B
Award:
2025 Out of Home Bronze Pencil
Agency:
TBWA\Group China / Shanghai + Shanghai SHIBEI Media Co.,Ltd. / Shanghai
Client:
adidas China
Title:
Yoga Village
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH032B
Award:
2025 Out of Home Bronze Pencil
Agency:
Leo / Kuala Lumpur
Client:
Heineken
Title:
Heineken Heidden in Plain Sight
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH033B
Award:
2025 Out of Home Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH034B
Award:
2025 Out of Home Bronze Pencil
Agency:
BBH / London
Client:
Burger King UK
Title:
Bundles of Joy
Category:
Posters / Series
Annual ID:
OS25_OH029B
Award:
2025 Out of Home Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Posters / Series
Annual ID:
OS25_OH030B
Award:
2025 Out of Home Bronze Pencil
Agency:
Uncommon Creative Studio / London + British Airways / London
Client:
British Airways
Title:
Windows
Category:
Craft / Photography
Annual ID:
OS25_OH041B
Award:
2025 Out of Home Bronze Pencil
Agency:
DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client:
Corona
Title:
For Every Slice of Sun
Category:
Craft / Photography
Annual ID:
OS25_OH042B
Award:
2025 Out of Home Bronze Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Pizzaria Di Yesterday
Category:
P.O.P. & In-Store / Series
Annual ID:
OS25_OH028B
Award:
2025 Out of Home Bronze Pencil
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Pressed
Category:
Billboards & Transit / Single
Annual ID:
OS25_OH031B
Award:
2025 Out of Home Bronze Pencil
Agency:
DM9 / Sao Paulo
Client:
KFC
Title:
Prize On The Bone
Category:
Use of Humor
Annual ID:
OS25_OH039B
Award:
2025 Out of Home Bronze Pencil
Agency:
Wieden+Kennedy México / Mexico City + Uber Eats México / CDMX
Client:
Uber Eats
Title:
CHECOLAND
Category:
Use of Humor
Annual ID:
OS25_OH040B
Award:
2025 Out of Home Bronze Pencil
Agency:
DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
Innovation / New Ideas in Out of Home
Annual ID:
OS25_OH043B
Award:
2025 Out of Home Bronze Pencil
Agency:
Ogilvy / Bengaluru
Client:
Titan Eye +
Title:
Eye Test Menu
Category:
Innovation / New Ideas in Out of Home
Annual ID:
OS25_OH044B
Award:
2025 Out of Home Bronze Pencil
Agency:
BETC / Paris + Carré Noir / Paris
Client:
La Poste
Title:
The postal changing rooms
Category:
P.O.P. & In-Store / Single
Annual ID:
OS25_OH027B
Award:
2025 Out of Home Bronze Pencil
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Out of Home for Good
Annual ID:
OS25_OH038B