The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Brand Partnerships
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz Category: Brand Partnerships
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: B2B Communications
See Them for Real
Agency: BUZZMAN / PARIS
Client: Musée de l'Armée Category: Billboards & Transit / Series
Maratón CDMX 2024
Agency: Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client: Nike Category: Billboards & Transit / Series
Winning Isn't Comfortable
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Primo
Client: Nike Running Category: Billboards & Transit / Series
A British Original
Agency: Uncommon Creative Studio / London + British Airways / London
Client: British Airways Category: Billboards & Transit / Series
Guilty Pets
Agency: INGO / Hamburg + IKEA Al-Futtaim / Dubai + The Producer / Madrid + HOOKED Music / Hamburg
Client: IKEA Category: Billboards & Transit / Series
Disconnect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client: Air France Holidays Category: Billboards & Transit / Series
Buchanan’s ZIP Codes
Agency: GALE / New York + Diageo/Buchanan's + PHD / New York + HUNTER / New York
Client: Buchanan’s Whisky Category: Billboards & Transit / Series
Made to Share
Agency: VCCP / London + Girl&Bear + Mondelēz International / Uxbridge + Bulletproof / London
Client: Cadbury / Mondelēz Category: Billboards & Transit / Series
Unwrap it
Agency: LOLA-MULLENLOWE S.L.U / Madrid + PICT ESTÚDIO / São Paulo
Client: Cornetto Category: Posters / Series
Disconnect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client: Air France Holidays Category: Posters / Series
The Philharmonic Prints
Agency: Scholz & Friends / Germany
Client: Berliner Philharmonie Category: Posters / Series
SAVE US FROM THE USA
Agency: Stream and Tough Guy / Lisbon + Atlantic New York
Client: Change The Ref Category: Posters / Series
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd. Category: Craft / Use of Technology
Heineken Heidden in Plain Sight
Agency: Leo / Kuala Lumpur
Client: Heineken Category: Craft / Typography
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Craft / Typography
100 Reasons To Rise
Agency: Uncommon Creative Studio / London + Quaker / London
Client: Quaker Category: Craft / Photography
Twisted
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Billboards & Transit / Single
Squashed
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Billboards & Transit / Single
Other Hand
Agency: Goodby Silverstein & Partners
Client: Cheetos Category: Billboards & Transit / Single
The World's Most Famous Hand Model
Agency: GUT / Miami
Client: Stella Artois Category: Billboards & Transit / Single
Disconnect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client: Air France Holidays Category: Craft / Illustration
The Philharmonic Prints
Agency: Scholz & Friends / Germany
Client: Berliner Philharmonie Category: Craft / Illustration
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Craft / Illustration
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Use of Humor
Lidl Jacket
Agency: Droga5 / London + Lidl GB + OMD UK + The Romans
Client: Lidl GB Category: Use of Humor
Welcome to Melbourne
Agency: TBWA\Melbourne / Melbourne + Specsavers ANZ / Melbourne + Initiative / Melbourne + Health Haus Communications / Melbourne
Client: Specsavers Category: Use of Humor
Never Become a Former New York
Agency: Mother / New York + StreetEasy / New York + Canvas Worldwide / New York
Client: StreetEasy Category: Use of Humor
Imagine With Petacos
Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer Category: Innovation / Execution in Out of Home
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project Category: Innovation / New Ideas in Out of Home
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Innovation / New Ideas in Out of Home
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company Category: Innovation / Use of Media in Out of Home
CHECOLAND
Agency: Wieden+Kennedy México / Mexico City + Uber Eats México / CDMX
Client: Uber Eats Category: Innovation / Use of Media in Out of Home
Codes for Inclusion
Agency: Archer Troy / Mexico City + Google México / Mexico City + Techo México / Mexico City
Client: Google / TECHO Category: Out of Home for Good
Signs From Heaven
Agency: Ogilvy / Shanghai + Ogilvy / Shenzhen + Ogilvy Australia / Melbourne
Client: Huawei Pangu Cloud Category: Out of Home for Good
Deal with the Trash
Agency: NORD DDB / Stockholm + OMD Sweden / Stockholm
Client: McDonald's Category: Out of Home for Good
Unsilence the Violence
Agency: Scholz & Friends / Germany + 2030 Kommunikation
Client: TERRE DES FEMMES Category: Out of Home for Good
10 vs 10
Agency: Ogilvy Australia / Sydney + Edelman / New York + Mindshare / London + Ogilvy UK / London
Client: Dove Category: Out of Home for Good
Hutukara Carnaval Parade
Agency: DM9 / Sao Paulo
Client: URIHI YANOMAMI Category: Out of Home for Good
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project Category: Out of Home for Good
Olympic Games Opening Ceremony Paris 2024
Agency: Paname 24 / Paris
Client: Paris 2024 Category: Out of Home for Good
Award:
2025 Out of Home Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Brand Partnerships
Annual ID:
OS25_OH088M
Award:
2025 Out of Home Merit Award
Agency:
Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Brand Partnerships
Annual ID:
OS25_OH089M
Award:
2025 Out of Home Merit Award
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
B2B Communications
Annual ID:
OS25_OH078M
Award:
2025 Out of Home Merit Award
Agency:
BUZZMAN / PARIS
Client:
Musée de l'Armée
Title:
See Them for Real
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH055M
Award:
2025 Out of Home Merit Award
Agency:
Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client:
Nike
Title:
Maratón CDMX 2024
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH056M
Award:
2025 Out of Home Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton + Primo
Client:
Nike Running
Title:
Winning Isn't Comfortable
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH057M
Award:
2025 Out of Home Merit Award
Agency:
Uncommon Creative Studio / London + British Airways / London
Client:
British Airways
Title:
A British Original
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH058M
Award:
2025 Out of Home Merit Award
Agency:
INGO / Hamburg + IKEA Al-Futtaim / Dubai + The Producer / Madrid + HOOKED Music / Hamburg
Client:
IKEA
Title:
Guilty Pets
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH059M
Award:
2025 Out of Home Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client:
Air France Holidays
Title:
Disconnect
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH060M
Award:
2025 Out of Home Merit Award
Agency:
GALE / New York + Diageo/Buchanan's + PHD / New York + HUNTER / New York
Client:
Buchanan’s Whisky
Title:
Buchanan’s ZIP Codes
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH061M
Award:
2025 Out of Home Merit Award
Agency:
VCCP / London + Girl&Bear + Mondelēz International / Uxbridge + Bulletproof / London
Client:
Cadbury / Mondelēz
Title:
Made to Share
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH062M
Award:
2025 Out of Home Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + PICT ESTÚDIO / São Paulo
Client:
Cornetto
Title:
Unwrap it
Category:
Posters / Series
Annual ID:
OS25_OH046M
Award:
2025 Out of Home Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client:
Air France Holidays
Title:
Disconnect
Category:
Posters / Series
Annual ID:
OS25_OH047M
Award:
2025 Out of Home Merit Award
Agency:
Scholz & Friends / Germany
Client:
Berliner Philharmonie
Title:
The Philharmonic Prints
Category:
Posters / Series
Annual ID:
OS25_OH048M
Award:
2025 Out of Home Merit Award
Agency:
Stream and Tough Guy / Lisbon + Atlantic New York
Client:
Change The Ref
Title:
SAVE US FROM THE USA
Category:
Posters / Series
Annual ID:
OS25_OH049M
Award:
2025 Out of Home Merit Award
Agency:
alma DDB / Miami
Client:
Change the Ref
Title:
Wrong Candidates
Category:
Posters / Series
Annual ID:
OS25_OH050M
Award:
2025 Out of Home Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + L&C / New York
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Craft / Use of Technology
Annual ID:
OS25_OH110M
Award:
2025 Out of Home Merit Award
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Craft / Typography
Annual ID:
OS25_OH106M
Award:
2025 Out of Home Merit Award
Agency:
Leo / Kuala Lumpur
Client:
Heineken
Title:
Heineken Heidden in Plain Sight
Category:
Craft / Typography
Annual ID:
OS25_OH107M
Award:
2025 Out of Home Merit Award
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Typography
Annual ID:
OS25_OH108M
Award:
2025 Out of Home Merit Award
Agency:
BBH / London
Client:
Burger King UK
Title:
Bundles of Joy
Category:
Craft / Photography
Annual ID:
OS25_OH104M
Award:
2025 Out of Home Merit Award
Agency:
Uncommon Creative Studio / London + Quaker / London
Client:
Quaker
Title:
100 Reasons To Rise
Category:
Craft / Photography
Annual ID:
OS25_OH105M
Award:
2025 Out of Home Merit Award
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
P.O.P. & In-Store / Series
Annual ID:
OS25_OH045M
Award:
2025 Out of Home Merit Award
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Twisted
Category:
Billboards & Transit / Single
Annual ID:
OS25_OH051M
Award:
2025 Out of Home Merit Award
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Squashed
Category:
Billboards & Transit / Single
Annual ID:
OS25_OH052M
Award:
2025 Out of Home Merit Award
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
Other Hand
Category:
Billboards & Transit / Single
Annual ID:
OS25_OH053M
Award:
2025 Out of Home Merit Award
Agency:
GUT / Miami
Client:
Stella Artois
Title:
The World's Most Famous Hand Model
Category:
Billboards & Transit / Single
Annual ID:
OS25_OH054M
Award:
2025 Out of Home Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client:
Air France Holidays
Title:
Disconnect
Category:
Craft / Illustration
Annual ID:
OS25_OH101M
Award:
2025 Out of Home Merit Award
Agency:
Scholz & Friends / Germany
Client:
Berliner Philharmonie
Title:
The Philharmonic Prints
Category:
Craft / Illustration
Annual ID:
OS25_OH102M
Award:
2025 Out of Home Merit Award
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Illustration
Annual ID:
OS25_OH103M
Award:
2025 Out of Home Merit Award
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Use of Humor
Annual ID:
OS25_OH090M
Award:
2025 Out of Home Merit Award
Agency:
Droga5 / London + Lidl GB + OMD UK + The Romans
Client:
Lidl GB
Title:
Lidl Jacket
Category:
Use of Humor
Annual ID:
OS25_OH091M
Award:
2025 Out of Home Merit Award
Agency:
TBWA\Melbourne / Melbourne + Specsavers ANZ / Melbourne + Initiative / Melbourne + Health Haus Communications / Melbourne
Client:
Specsavers
Title:
Welcome to Melbourne
Category:
Use of Humor
Annual ID:
OS25_OH092M
Award:
2025 Out of Home Merit Award
Agency:
Mother / New York + StreetEasy / New York + Canvas Worldwide / New York
Client:
StreetEasy
Title:
Never Become a Former New York
Category:
Use of Humor
Annual ID:
OS25_OH093M
Award:
2025 Out of Home Merit Award
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
Other Hand
Category:
Use of Humor
Annual ID:
OS25_OH094M
Award:
2025 Out of Home Merit Award
Agency:
DM9 / Sao Paulo
Client:
Burger King
Title:
The Whopper Island
Category:
Use of Humor
Annual ID:
OS25_OH095M
Award:
2025 Out of Home Merit Award
Agency:
BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Innovation / Execution in Out of Home
Annual ID:
OS25_OH113M
Award:
2025 Out of Home Merit Award
Agency:
Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Innovation / New Ideas in Out of Home
Annual ID:
OS25_OH111M
Award:
2025 Out of Home Merit Award
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Innovation / New Ideas in Out of Home
Annual ID:
OS25_OH112M
Award:
2025 Out of Home Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS25_OH114M
Award:
2025 Out of Home Merit Award
Agency:
Wieden+Kennedy México / Mexico City + Uber Eats México / CDMX
Client:
Uber Eats
Title:
CHECOLAND
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS25_OH115M
Award:
2025 Out of Home Merit Award
Agency:
Archer Troy / Mexico City + Google México / Mexico City + Techo México / Mexico City
Client:
Google / TECHO
Title:
Codes for Inclusion
Category:
Out of Home for Good
Annual ID:
OS25_OH079M
Award:
2025 Out of Home Merit Award
Agency:
Ogilvy / Shanghai + Ogilvy / Shenzhen + Ogilvy Australia / Melbourne
Client:
Huawei Pangu Cloud
Title:
Signs From Heaven
Category:
Out of Home for Good
Annual ID:
OS25_OH080M
Award:
2025 Out of Home Merit Award
Agency:
NORD DDB / Stockholm + OMD Sweden / Stockholm
Client:
McDonald's
Title:
Deal with the Trash
Category:
Out of Home for Good
Annual ID:
OS25_OH081M
Award:
2025 Out of Home Merit Award
Agency:
Scholz & Friends / Germany + 2030 Kommunikation
Client:
TERRE DES FEMMES
Title:
Unsilence the Violence
Category:
Out of Home for Good
Annual ID:
OS25_OH082M
Award:
2025 Out of Home Merit Award
Agency:
Ogilvy Australia / Sydney + Edelman / New York + Mindshare / London + Ogilvy UK / London
Client:
Dove
Title:
10 vs 10
Category:
Out of Home for Good
Annual ID:
OS25_OH083M
Award:
2025 Out of Home Merit Award
Agency:
DM9 / Sao Paulo
Client:
URIHI YANOMAMI
Title:
Hutukara Carnaval Parade
Category:
Out of Home for Good
Annual ID:
OS25_OH084M
Award:
2025 Out of Home Merit Award
Agency:
Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Out of Home for Good
Annual ID:
OS25_OH085M
Award:
2025 Out of Home Merit Award
Agency:
Paname 24 / Paris
Client:
Paris 2024
Title:
Olympic Games Opening Ceremony Paris 2024
Category:
Out of Home for Good
Annual ID:
OS25_OH086M
Award:
2025 Out of Home Merit Award
Agency:
Ogilvy / Nairobi
Client:
MyDawa & Kenya Red Cross
Title:
FIRST BODA
Category:
Out of Home for Good
Annual ID:
OS25_OH087M
