The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Use of Humor
Lidl Jacket
Agency: Droga5 / London + Lidl GB + OMD UK + The Romans
Client: Lidl GB Category: Use of Humor
Welcome to Melbourne
Agency: TBWA\Melbourne / Melbourne + Specsavers ANZ / Melbourne + Initiative / Melbourne + Health Haus Communications / Melbourne
Client: Specsavers Category: Use of Humor
Never Become a Former New York
Agency: Mother / New York + StreetEasy / New York + Canvas Worldwide / New York
Client: StreetEasy Category: Use of Humor
Award:
2025 Out of Home Merit Award
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Use of Humor
Annual ID:
OS25_OH090M
Award:
2025 Out of Home Merit Award
Agency:
Droga5 / London + Lidl GB + OMD UK + The Romans
Client:
Lidl GB
Title:
Lidl Jacket
Category:
Use of Humor
Annual ID:
OS25_OH091M
Award:
2025 Out of Home Merit Award
Agency:
TBWA\Melbourne / Melbourne + Specsavers ANZ / Melbourne + Initiative / Melbourne + Health Haus Communications / Melbourne
Client:
Specsavers
Title:
Welcome to Melbourne
Category:
Use of Humor
Annual ID:
OS25_OH092M
Award:
2025 Out of Home Merit Award
Agency:
Mother / New York + StreetEasy / New York + Canvas Worldwide / New York
Client:
StreetEasy
Title:
Never Become a Former New York
Category:
Use of Humor
Annual ID:
OS25_OH093M
Award:
2025 Out of Home Merit Award
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
Other Hand
Category:
Use of Humor
Annual ID:
OS25_OH094M