The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Use of Licensed Music
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra + The Mill / New York
Client: AB InBev / Michelob ULTRA Category: Use of Technology
My Friend, Max Hate
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Original Music / Score - Long Form
Megan Thee [____]
Agency: Amazon XCM + Megan Thee Stallion + The Den Editorial + Radical Media
Client: Amazon Category: Artist / Brand Collaboration
The Surrender by Hans Zimmer
Agency: Ogilvy / Madrid
Client: Turismo de Andalucía Category: Original Music / Score - Short Form
Respect
Agency: AMVBBDO / London + Soundtree / London + Untold Studios / London + Somesuch / London
Client: RSPCA Category: Music Adaptation / Song
Never Just A Period
Agency: AMVBBDO / London + Soundtree / London + Framestore / London + Smuggler / London
Client: Essity /Bodyform Category: Sound Design
Blip: Lightyears From Home
Agency: Sonar Music / Sydney
Client: Hospitals United For Sick Kids (HUSK) Category: Sound Design
Tremors vs. Tremors
Agency: INNOCEAN / Berlin + University College London - Queen Square Institute of Neurology / London + DaHouse Audio / Berlin + STORIES2TELL / Düsseldorf
Client: University College London Category: Experiential Music & Sound
The Sound of Violence
Agency: Cheil Hong Kong
Client: Save the Children Hong Kong Category: Experiential Music & Sound
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Use of Licensed Music
Annual ID:
OS25_MS020B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra + The Mill / New York
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Use of Technology
Annual ID:
OS25_MS027B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
My Friend, Max Hate
Category:
Original Music / Score - Long Form
Annual ID:
OS25_MS023B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
Amazon XCM + Megan Thee Stallion + The Den Editorial + Radical Media
Client:
Amazon
Title:
Megan Thee [____]
Category:
Artist / Brand Collaboration
Annual ID:
OS25_MS024B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
Ogilvy / Madrid
Client:
Turismo de Andalucía
Title:
The Surrender by Hans Zimmer
Category:
Original Music / Score - Short Form
Annual ID:
OS25_MS022B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
AMVBBDO / London + Soundtree / London + Untold Studios / London + Somesuch / London
Client:
RSPCA
Title:
Respect
Category:
Music Adaptation / Song
Annual ID:
OS25_MS021B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
AMVBBDO / London + Soundtree / London + Framestore / London + Smuggler / London
Client:
Essity /Bodyform
Title:
Never Just A Period
Category:
Sound Design
Annual ID:
OS25_MS025B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
Sonar Music / Sydney
Client:
Hospitals United For Sick Kids (HUSK)
Title:
Blip: Lightyears From Home
Category:
Sound Design
Annual ID:
OS25_MS026B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
INNOCEAN / Berlin + University College London - Queen Square Institute of Neurology / London + DaHouse Audio / Berlin + STORIES2TELL / Düsseldorf
Client:
University College London
Title:
Tremors vs. Tremors
Category:
Experiential Music & Sound
Annual ID:
OS25_MS018B