The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Winning Isn't Comfortable
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Joint Editorial / Portland + Walker Music Company
Client: Nike Running Category: Use of Licensed Music
Reproductive Refrain
Agency: Duotone Audio Group / New York + Tall Poppy / New York + Forward Midwifery / Washington DC
Client: Forward Midwifery Category: Use of Licensed Music
Crunchyroll - Sonic Branding
Agency: Antfood Music & Sound Design
Client: Crunchyroll Category: Sonic Branding / Branded Audio
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + Smuggler + House of Parliament
Client: Apple Category: Sound Mixing
All it takes is a Yes.
Agency: SERVICEPLAN GERMANY / Munich
Client: Deutsche Lufthansa AG Category: Original Music / Score - Long Form
The Surrender by Hans Zimmer
Agency: Ogilvy / Madrid
Client: Turismo de Andalucía Category: Artist / Brand Collaboration
Finish It
Agency: Diamond + Terry Fox Foundation
Client: Terry Fox Foundation Category: Artist / Brand Collaboration
The secret road safety anthem
Agency: Scholz & Friends / Germany
Client: Federal Ministry for Digital and Transport / German Road Safety Council Category: Artist / Brand Collaboration
Stop Working Out in the Past
Agency: Barking Owl + Quality Experience / New York + Pulse Films + Sound Lounge
Client: Tonal Category: Original Music / Score - Short Form
Bubbles
Agency: Saatchi & Saatchi Germany / Düsseldorf + MUW Saatchi & Saatchi / Bratislava
Client: Deutsche Telekom Category: Music Adaptation / Song
Silent Night
Agency: Jung von Matt DONAU / Vienna + Arts & Sciences / London
Client: ERSTE Group Bank AG Category: Music Adaptation / Song
Youth Honours Board
Agency: Joe Public + Sterling Sound / Johannesburg + Post Modern / Johannesburg + Darling Films / Johannesburg
Client: Nedbank Category: Music Adaptation / Instrumental
Curious Beginnings
Agency: Fold7 / London + String & Tins / London + Electric Theatre Collective / London + Magna Studios / London
Client: Carlsberg Category: Music Adaptation / Instrumental
Echos of Ailey
Agency: Machine / New York + Final Cut / New York
Client: Alvin Ailey / The Whitney Museum Category: Sound Design
The Sound of Violence
Agency: Cheil Hong Kong
Client: Save the Children Hong Kong Category: Sound Design
Bedtime Stories for Business People
Agency: TBWA Hunt Lascaris / Johannesburg + Sterling Sound / Johannesburg
Client: City Lodge Hotels Category: Custom Content
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Experiential Music & Sound
Love the Racks
Agency: WoW Studios / Chicago + Whirlpool Corporation / Benton Harbor
Client: KitchenAid Category: Original Music / Song
Jovem MK – Meu Karma
Agency: Africa Creative / Sao Paulo + KondZilla / Sao Paulo + Czar / Sao Paulo
Client: KondZilla Category: Original Music / Song
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra + The Mill / New York
Client: AB InBev / Michelob ULTRA Category: Innovation in Music & Sound Craft
Award:
2025 Music & Sound Craft Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton + Joint Editorial / Portland + Walker Music Company
Client:
Nike Running
Title:
Winning Isn't Comfortable
Category:
Use of Licensed Music
Annual ID:
OS25_MS031M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Apple Marcom
Client:
Apple
Title:
Don't Let Me Go
Category:
Use of Licensed Music
Annual ID:
OS25_MS032M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Duotone Audio Group / New York + Tall Poppy / New York + Forward Midwifery / Washington DC
Client:
Forward Midwifery
Title:
Reproductive Refrain
Category:
Use of Licensed Music
Annual ID:
OS25_MS033M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Antfood Music & Sound Design
Client:
Crunchyroll
Title:
Crunchyroll - Sonic Branding
Category:
Sonic Branding / Branded Audio
Annual ID:
OS25_MS028M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
My Friend, Max Hate
Category:
Sound Mixing
Annual ID:
OS25_MS051M
Award:
2025 Music & Sound Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + Smuggler + House of Parliament
Client:
Apple
Title:
Flock
Category:
Sound Mixing
Annual ID:
OS25_MS052M
Award:
2025 Music & Sound Craft Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Deutsche Lufthansa AG
Title:
All it takes is a Yes.
Category:
Original Music / Score - Long Form
Annual ID:
OS25_MS040M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Ogilvy / Madrid
Client:
Turismo de Andalucía
Title:
The Surrender by Hans Zimmer
Category:
Artist / Brand Collaboration
Annual ID:
OS25_MS043M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Diamond + Terry Fox Foundation
Client:
Terry Fox Foundation
Title:
Finish It
Category:
Artist / Brand Collaboration
Annual ID:
OS25_MS044M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Scholz & Friends / Germany
Client:
Federal Ministry for Digital and Transport / German Road Safety Council
Title:
The secret road safety anthem
Category:
Artist / Brand Collaboration
Annual ID:
OS25_MS045M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Ogilvy / New York
Client:
Verizon
Title:
Can't B Broken
Category:
Artist / Brand Collaboration
Annual ID:
OS25_MS046M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Barking Owl + Quality Experience / New York + Pulse Films + Sound Lounge
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
Original Music / Score - Short Form
Annual ID:
OS25_MS039M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Saatchi & Saatchi Germany / Düsseldorf + MUW Saatchi & Saatchi / Bratislava
Client:
Deutsche Telekom
Title:
Bubbles
Category:
Music Adaptation / Song
Annual ID:
OS25_MS036M
Award:
2025 Music & Sound Craft Merit Award
Agency:
MullenLowe U.S.
Client:
Knorr
Title:
Fast Food Remix
Category:
Music Adaptation / Song
Annual ID:
OS25_MS037M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Jung von Matt DONAU / Vienna + Arts & Sciences / London
Client:
ERSTE Group Bank AG
Title:
Silent Night
Category:
Music Adaptation / Song
Annual ID:
OS25_MS038M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Joe Public + Sterling Sound / Johannesburg + Post Modern / Johannesburg + Darling Films / Johannesburg
Client:
Nedbank
Title:
Youth Honours Board
Category:
Music Adaptation / Instrumental
Annual ID:
OS25_MS034M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Fold7 / London + String & Tins / London + Electric Theatre Collective / London + Magna Studios / London
Client:
Carlsberg
Title:
Curious Beginnings
Category:
Music Adaptation / Instrumental
Annual ID:
OS25_MS035M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Machine / New York + Final Cut / New York
Client:
Alvin Ailey / The Whitney Museum
Title:
Echos of Ailey
Category:
Sound Design
Annual ID:
OS25_MS047M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Cheil Hong Kong
Client:
Save the Children Hong Kong
Title:
The Sound of Violence
Category:
Sound Design
Annual ID:
OS25_MS048M
Award:
2025 Music & Sound Craft Merit Award
Agency:
750mph / London
Client:
Netflix
Title:
You're Not Ready
Category:
Sound Design
Annual ID:
OS25_MS050M
Award:
2025 Music & Sound Craft Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Sterling Sound / Johannesburg
Client:
City Lodge Hotels
Title:
Bedtime Stories for Business People
Category:
Custom Content
Annual ID:
OS25_MS030M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Experiential Music & Sound
Annual ID:
OS25_MS029M
Award:
2025 Music & Sound Craft Merit Award
Agency:
WoW Studios / Chicago + Whirlpool Corporation / Benton Harbor
Client:
KitchenAid
Title:
Love the Racks
Category:
Original Music / Song
Annual ID:
OS25_MS041M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Africa Creative / Sao Paulo + KondZilla / Sao Paulo + Czar / Sao Paulo
Client:
KondZilla
Title:
Jovem MK – Meu Karma
Category:
Original Music / Song
Annual ID:
OS25_MS042M