The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
No Smiles
Agency: TBWA\HAKUHODO Inc. / Tokyo + ROBOT COMMUNICATIONS Inc. / Tokyo
Client: McDonald’s Japan Category: Best of Music & Sound Craft
A Life in Sound
Agency: Uncommon Creative Studio / London + SiriusXM / New York
Client: SiriusXM Category: Use of Licensed Music
No Smiles
Agency: TBWA\HAKUHODO Inc. / Tokyo + ROBOT COMMUNICATIONS Inc. / Tokyo
Client: McDonald’s Japan Category: Artist / Brand Collaboration
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Custom Content
Hey Jude
Agency: Johannes Leonardo / New York + Spindle / London + Blacksmith / New York + Barking Owl / New York
Client: adidas Category: Use of Licensed Music
Blip: Lightyears From Home
Agency: Sonar Music / Sydney
Client: Hospitals United For Sick Kids (HUSK) Category: Original Music / Score - Long Form
Anatomy of a Champion
Agency: KO Music / Manchester + FIGS / Santa Monica + Mother / London + ProdCo / London
Client: FIGS Category: Music Adaptation / Song
Never Just A Period
Agency: AMVBBDO / London + Soundtree / London + Framestore / London + Smuggler / London
Client: Essity /Bodyform Category: Music Adaptation / Instrumental
You're Not Ready
Agency: Wieden+Kennedy / Portland + Netflix / Los Angeles + ICONOCLAST + Final Cut / Los Angeles
Client: Netflix Category: Music Adaptation / Instrumental
Stop Working Out in the Past
Agency: Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client: Tonal Category: Sound Design
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + Smuggler + House of Parliament
Client: Apple Category: Sound Design
Paralympics 2024 - Considering What?
Agency: Factory Studios / London + SIREN / London + 4creative / London + Work Editorial
Client: Channel 4 Category: Sound Design
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Experiential Music & Sound
A Piece of Me
Agency: Dentsu Creative / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + HPB | Het PR Bureau / Amsterdam + Wefilm Creative Agency / Amsterdam
Client: KPN Category: Original Music / Song
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Use of Licensed Music
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra + The Mill / New York
Client: AB InBev / Michelob ULTRA Category: Use of Technology
My Friend, Max Hate
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Original Music / Score - Long Form
Megan Thee [____]
Agency: Amazon XCM + Megan Thee Stallion + The Den Editorial + Radical Media
Client: Amazon Category: Artist / Brand Collaboration
The Surrender by Hans Zimmer
Agency: Ogilvy / Madrid
Client: Turismo de Andalucía Category: Original Music / Score - Short Form
Respect
Agency: AMVBBDO / London + Soundtree / London + Untold Studios / London + Somesuch / London
Client: RSPCA Category: Music Adaptation / Song
Never Just A Period
Agency: AMVBBDO / London + Soundtree / London + Framestore / London + Smuggler / London
Client: Essity /Bodyform Category: Sound Design
Blip: Lightyears From Home
Agency: Sonar Music / Sydney
Client: Hospitals United For Sick Kids (HUSK) Category: Sound Design
Tremors vs. Tremors
Agency: INNOCEAN / Berlin + University College London - Queen Square Institute of Neurology / London + DaHouse Audio / Berlin + STORIES2TELL / Düsseldorf
Client: University College London Category: Experiential Music & Sound
The Sound of Violence
Agency: Cheil Hong Kong
Client: Save the Children Hong Kong Category: Experiential Music & Sound
Winning Isn't Comfortable
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Joint Editorial / Portland + Walker Music Company
Client: Nike Running Category: Use of Licensed Music
Reproductive Refrain
Agency: Duotone Audio Group / New York + Tall Poppy / New York + Forward Midwifery / Washington DC
Client: Forward Midwifery Category: Use of Licensed Music
Crunchyroll - Sonic Branding
Agency: Antfood Music & Sound Design
Client: Crunchyroll Category: Sonic Branding / Branded Audio
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + Smuggler + House of Parliament
Client: Apple Category: Sound Mixing
All it takes is a Yes.
Agency: SERVICEPLAN GERMANY / Munich
Client: Deutsche Lufthansa AG Category: Original Music / Score - Long Form
The Surrender by Hans Zimmer
Agency: Ogilvy / Madrid
Client: Turismo de Andalucía Category: Artist / Brand Collaboration
Finish It
Agency: Diamond + Terry Fox Foundation
Client: Terry Fox Foundation Category: Artist / Brand Collaboration
The secret road safety anthem
Agency: Scholz & Friends / Germany
Client: Federal Ministry for Digital and Transport / German Road Safety Council Category: Artist / Brand Collaboration
Stop Working Out in the Past
Agency: Barking Owl + Quality Experience / New York + Pulse Films + Sound Lounge
Client: Tonal Category: Original Music / Score - Short Form
Bubbles
Agency: Saatchi & Saatchi Germany / Düsseldorf + MUW Saatchi & Saatchi / Bratislava
Client: Deutsche Telekom Category: Music Adaptation / Song
Silent Night
Agency: Jung von Matt DONAU / Vienna + Arts & Sciences / London
Client: ERSTE Group Bank AG Category: Music Adaptation / Song
Youth Honours Board
Agency: Joe Public + Sterling Sound / Johannesburg + Post Modern / Johannesburg + Darling Films / Johannesburg
Client: Nedbank Category: Music Adaptation / Instrumental
Curious Beginnings
Agency: Fold7 / London + String & Tins / London + Electric Theatre Collective / London + Magna Studios / London
Client: Carlsberg Category: Music Adaptation / Instrumental
Echos of Ailey
Agency: Machine / New York + Final Cut / New York
Client: Alvin Ailey / The Whitney Museum Category: Sound Design
The Sound of Violence
Agency: Cheil Hong Kong
Client: Save the Children Hong Kong Category: Sound Design
Bedtime Stories for Business People
Agency: TBWA Hunt Lascaris / Johannesburg + Sterling Sound / Johannesburg
Client: City Lodge Hotels Category: Custom Content
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Experiential Music & Sound
Award:
2025 Music & Sound Craft Best of Discipline Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + ROBOT COMMUNICATIONS Inc. / Tokyo
Client:
McDonald’s Japan
Title:
No Smiles
Category:
Best of Music & Sound Craft
Annual ID:
OS25_MS000G
Award:
2025 Music & Sound Craft Gold Pencil
Agency:
Uncommon Creative Studio / London + SiriusXM / New York
Client:
SiriusXM
Title:
A Life in Sound
Category:
Use of Licensed Music
Annual ID:
OS25_MS002G
Award:
2025 Music & Sound Craft Gold Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Use of Technology
Annual ID:
OS25_MS005G
Award:
2025 Music & Sound Craft Gold Pencil
Agency:
750mph / London
Client:
Netflix
Title:
You're Not Ready
Category:
Sound Mixing
Annual ID:
OS25_MS004G
Award:
2025 Music & Sound Craft Gold Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + ROBOT COMMUNICATIONS Inc. / Tokyo
Client:
McDonald’s Japan
Title:
No Smiles
Category:
Artist / Brand Collaboration
Annual ID:
OS25_MS003G
Award:
2025 Music & Sound Craft Gold Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Custom Content
Annual ID:
OS25_MS001G
Award:
2025 Music & Sound Craft Gold Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation in Music & Sound Craft
Annual ID:
OS25_MS006G
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
Johannes Leonardo / New York + Spindle / London + Blacksmith / New York + Barking Owl / New York
Client:
adidas
Title:
Hey Jude
Category:
Use of Licensed Music
Annual ID:
OS25_MS008S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
Sonar Music / Sydney
Client:
Hospitals United For Sick Kids (HUSK)
Title:
Blip: Lightyears From Home
Category:
Original Music / Score - Long Form
Annual ID:
OS25_MS012S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
KO Music / Manchester + FIGS / Santa Monica + Mother / London + ProdCo / London
Client:
FIGS
Title:
Anatomy of a Champion
Category:
Music Adaptation / Song
Annual ID:
OS25_MS011S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
AMVBBDO / London + Soundtree / London + Framestore / London + Smuggler / London
Client:
Essity /Bodyform
Title:
Never Just A Period
Category:
Music Adaptation / Instrumental
Annual ID:
OS25_MS009S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
Wieden+Kennedy / Portland + Netflix / Los Angeles + ICONOCLAST + Final Cut / Los Angeles
Client:
Netflix
Title:
You're Not Ready
Category:
Music Adaptation / Instrumental
Annual ID:
OS25_MS010S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
Quality Experience / New York + Rock Paper Scissors / New York + The Mill / Los Angeles + Pulse Films / Los Angeles
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
Sound Design
Annual ID:
OS25_MS014S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + Smuggler + House of Parliament
Client:
Apple
Title:
Flock
Category:
Sound Design
Annual ID:
OS25_MS015S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
Factory Studios / London + SIREN / London + 4creative / London + Work Editorial
Client:
Channel 4
Title:
Paralympics 2024 - Considering What?
Category:
Sound Design
Annual ID:
OS25_MS016S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
750mph / London
Client:
FIGS
Title:
Anatomy Of A Champion
Category:
Sound Editing
Annual ID:
OS25_MS017S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Experiential Music & Sound
Annual ID:
OS25_MS007S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
Dentsu Creative / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + HPB | Het PR Bureau / Amsterdam + Wefilm Creative Agency / Amsterdam
Client:
KPN
Title:
A Piece of Me
Category:
Original Music / Song
Annual ID:
OS25_MS013S
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Use of Licensed Music
Annual ID:
OS25_MS020B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra + The Mill / New York
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Use of Technology
Annual ID:
OS25_MS027B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
My Friend, Max Hate
Category:
Original Music / Score - Long Form
Annual ID:
OS25_MS023B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
Amazon XCM + Megan Thee Stallion + The Den Editorial + Radical Media
Client:
Amazon
Title:
Megan Thee [____]
Category:
Artist / Brand Collaboration
Annual ID:
OS25_MS024B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
Ogilvy / Madrid
Client:
Turismo de Andalucía
Title:
The Surrender by Hans Zimmer
Category:
Original Music / Score - Short Form
Annual ID:
OS25_MS022B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
AMVBBDO / London + Soundtree / London + Untold Studios / London + Somesuch / London
Client:
RSPCA
Title:
Respect
Category:
Music Adaptation / Song
Annual ID:
OS25_MS021B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
AMVBBDO / London + Soundtree / London + Framestore / London + Smuggler / London
Client:
Essity /Bodyform
Title:
Never Just A Period
Category:
Sound Design
Annual ID:
OS25_MS025B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
Sonar Music / Sydney
Client:
Hospitals United For Sick Kids (HUSK)
Title:
Blip: Lightyears From Home
Category:
Sound Design
Annual ID:
OS25_MS026B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
INNOCEAN / Berlin + University College London - Queen Square Institute of Neurology / London + DaHouse Audio / Berlin + STORIES2TELL / Düsseldorf
Client:
University College London
Title:
Tremors vs. Tremors
Category:
Experiential Music & Sound
Annual ID:
OS25_MS018B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
Cheil Hong Kong
Client:
Save the Children Hong Kong
Title:
The Sound of Violence
Category:
Experiential Music & Sound
Annual ID:
OS25_MS019B
Award:
2025 Music & Sound Craft Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton + Joint Editorial / Portland + Walker Music Company
Client:
Nike Running
Title:
Winning Isn't Comfortable
Category:
Use of Licensed Music
Annual ID:
OS25_MS031M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Apple Marcom
Client:
Apple
Title:
Don't Let Me Go
Category:
Use of Licensed Music
Annual ID:
OS25_MS032M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Duotone Audio Group / New York + Tall Poppy / New York + Forward Midwifery / Washington DC
Client:
Forward Midwifery
Title:
Reproductive Refrain
Category:
Use of Licensed Music
Annual ID:
OS25_MS033M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Antfood Music & Sound Design
Client:
Crunchyroll
Title:
Crunchyroll - Sonic Branding
Category:
Sonic Branding / Branded Audio
Annual ID:
OS25_MS028M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
My Friend, Max Hate
Category:
Sound Mixing
Annual ID:
OS25_MS051M
Award:
2025 Music & Sound Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + Smuggler + House of Parliament
Client:
Apple
Title:
Flock
Category:
Sound Mixing
Annual ID:
OS25_MS052M
Award:
2025 Music & Sound Craft Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Deutsche Lufthansa AG
Title:
All it takes is a Yes.
Category:
Original Music / Score - Long Form
Annual ID:
OS25_MS040M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Ogilvy / Madrid
Client:
Turismo de Andalucía
Title:
The Surrender by Hans Zimmer
Category:
Artist / Brand Collaboration
Annual ID:
OS25_MS043M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Diamond + Terry Fox Foundation
Client:
Terry Fox Foundation
Title:
Finish It
Category:
Artist / Brand Collaboration
Annual ID:
OS25_MS044M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Scholz & Friends / Germany
Client:
Federal Ministry for Digital and Transport / German Road Safety Council
Title:
The secret road safety anthem
Category:
Artist / Brand Collaboration
Annual ID:
OS25_MS045M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Ogilvy / New York
Client:
Verizon
Title:
Can't B Broken
Category:
Artist / Brand Collaboration
Annual ID:
OS25_MS046M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Barking Owl + Quality Experience / New York + Pulse Films + Sound Lounge
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
Original Music / Score - Short Form
Annual ID:
OS25_MS039M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Saatchi & Saatchi Germany / Düsseldorf + MUW Saatchi & Saatchi / Bratislava
Client:
Deutsche Telekom
Title:
Bubbles
Category:
Music Adaptation / Song
Annual ID:
OS25_MS036M
Award:
2025 Music & Sound Craft Merit Award
Agency:
MullenLowe U.S.
Client:
Knorr
Title:
Fast Food Remix
Category:
Music Adaptation / Song
Annual ID:
OS25_MS037M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Jung von Matt DONAU / Vienna + Arts & Sciences / London
Client:
ERSTE Group Bank AG
Title:
Silent Night
Category:
Music Adaptation / Song
Annual ID:
OS25_MS038M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Joe Public + Sterling Sound / Johannesburg + Post Modern / Johannesburg + Darling Films / Johannesburg
Client:
Nedbank
Title:
Youth Honours Board
Category:
Music Adaptation / Instrumental
Annual ID:
OS25_MS034M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Fold7 / London + String & Tins / London + Electric Theatre Collective / London + Magna Studios / London
Client:
Carlsberg
Title:
Curious Beginnings
Category:
Music Adaptation / Instrumental
Annual ID:
OS25_MS035M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Machine / New York + Final Cut / New York
Client:
Alvin Ailey / The Whitney Museum
Title:
Echos of Ailey
Category:
Sound Design
Annual ID:
OS25_MS047M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Cheil Hong Kong
Client:
Save the Children Hong Kong
Title:
The Sound of Violence
Category:
Sound Design
Annual ID:
OS25_MS048M
Award:
2025 Music & Sound Craft Merit Award
Agency:
750mph / London
Client:
Netflix
Title:
You're Not Ready
Category:
Sound Design
Annual ID:
OS25_MS050M
Award:
2025 Music & Sound Craft Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Sterling Sound / Johannesburg
Client:
City Lodge Hotels
Title:
Bedtime Stories for Business People
Category:
Custom Content
Annual ID:
OS25_MS030M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Experiential Music & Sound
Annual ID:
OS25_MS029M
