The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Innovation / New Ideas in Pharma
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Innovation / New Ideas in Pharma
The Heart Surgeon’s Cookbook
Agency: Forsman & Bodenfors / Gothenburg
Client: Getinge Category: B2B Communications
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Radio & Audio
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Experiential / Immersive / Events
Airquity
Agency: Havas Lynx / Manchester + Prose on Pixels / Manchester + EarSwitch / Manchester + Realise Design / Bristol
Client: EarSwitch Category: Products
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Online & Mobile
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Branded Content
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Craft / Data-Driven Personalization
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Craft / Writing
The Heart Surgeon’s Cookbook
Agency: Forsman & Bodenfors / Gothenburg + F&B Studios / Gothenburg
Client: Getinge Category: Innovation / New Ideas in Pharma
The Peeing People
Agency: VML / Milan + Hogarth Spain / Madrid + Racoon Studios / Milan
Client: Merck Category: Out of Home
The Spot
Agency: Ogilvy Australia / Sydney + The Glue Society / Sydney
Client: Bristol Myers Squibb and La Roche Posay Category: Out of Home
A Beautiful Sight
Agency: Grey Health NY / New York + Roof Studio / New York
Client: VABYSMO - Genentech Category: Film & Video
The Spot
Agency: Ogilvy Australia / Sydney + The Glue Society / Sydney
Client: Bristol Myers Squibb and La Roche Posay Category: Public Relations
The Balancing Act
Agency: VML UK / London + La Boutique 77 / Madrid
Client: AstraZeneca Category: Craft / Art Direction
Big Night
Agency: Wieden+Kennedy / Portland
Client: Eli Lilly and Company Category: Innovation / Use of Media in Pharma
Award:
2025 Pharma Best of Discipline Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Best of Pharma
Annual ID:
OS25_PH000G
Award:
2025 Pharma Gold Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Innovation / New Ideas in Pharma
Annual ID:
OS25_PH002G
Award:
2025 Pharma Gold Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Innovation / New Ideas in Pharma
Annual ID:
OS25_PH003G
Award:
2025 Pharma Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Getinge
Title:
The Heart Surgeon’s Cookbook
Category:
B2B Communications
Annual ID:
OS25_PH001G
Award:
2025 Pharma Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Radio & Audio
Annual ID:
OS25_PH005S
Award:
2025 Pharma Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Experiential / Immersive / Events
Annual ID:
OS25_PH004S
Award:
2025 Pharma Bronze Pencil
Agency:
Havas Lynx / Manchester + Prose on Pixels / Manchester + EarSwitch / Manchester + Realise Design / Bristol
Client:
EarSwitch
Title:
Airquity
Category:
Products
Annual ID:
OS25_PH007B
Award:
2025 Pharma Bronze Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Online & Mobile
Annual ID:
OS25_PH008B
Award:
2025 Pharma Bronze Pencil
Agency:
Ogilvy / Shanghai
Client:
Viagra
Title:
MAKE LOVE LAST
Category:
Craft / Art Direction
Annual ID:
OS25_PH009B
Award:
2025 Pharma Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Branded Content
Annual ID:
OS25_PH006B
Award:
2025 Pharma Bronze Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Craft / Data-Driven Personalization
Annual ID:
OS25_PH010B
Award:
2025 Pharma Merit Award
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Craft / Writing
Annual ID:
OS25_PH018M
Award:
2025 Pharma Merit Award
Agency:
Forsman & Bodenfors / Gothenburg + F&B Studios / Gothenburg
Client:
Getinge
Title:
The Heart Surgeon’s Cookbook
Category:
Innovation / New Ideas in Pharma
Annual ID:
OS25_PH019M
Award:
2025 Pharma Merit Award
Agency:
VML / Milan + Hogarth Spain / Madrid + Racoon Studios / Milan
Client:
Merck
Title:
The Peeing People
Category:
Out of Home
Annual ID:
OS25_PH014M
Award:
2025 Pharma Merit Award
Agency:
Ogilvy Australia / Sydney + The Glue Society / Sydney
Client:
Bristol Myers Squibb and La Roche Posay
Title:
The Spot
Category:
Out of Home
Annual ID:
OS25_PH015M
Award:
2025 Pharma Merit Award
Agency:
VML / Chicago
Client:
Abbott / Libre
Title:
Above the Bias
Category:
Film & Video
Annual ID:
OS25_PH011M
Award:
2025 Pharma Merit Award
Agency:
Grey Health NY / New York + Roof Studio / New York
Client:
VABYSMO - Genentech
Title:
A Beautiful Sight
Category:
Film & Video
Annual ID:
OS25_PH013M
Award:
2025 Pharma Merit Award
Agency:
Ogilvy Australia / Sydney + The Glue Society / Sydney
Client:
Bristol Myers Squibb and La Roche Posay
Title:
The Spot
Category:
Public Relations
Annual ID:
OS25_PH016M
Award:
2025 Pharma Merit Award
Agency:
VML UK / London + La Boutique 77 / Madrid
Client:
AstraZeneca
Title:
The Balancing Act
Category:
Craft / Art Direction
Annual ID:
OS25_PH017M